Display device and method of controlling the same to modify luminance data of subpixels of different colors

1. A display device comprising:

a display panel including a plurality of panel pixel lines; and

a controller configured to control the display panel,

wherein the plurality of panel pixel lines includes:

first type of panel pixel lines each composed of a plurality of first type of panel pixels disposed in a first direction; and

second type of panel pixel lines each composed of a plurality of second type of panel pixels disposed in the first direction,

wherein the first type of panel pixel lines and the second type of panel pixel lines are disposed alternately in a second direction perpendicular to the first direction,

wherein each first type of panel pixel consists of a first red subpixel and a first blue subpixel disposed in the second direction and a first green subpixel disposed on the opposite side of the first red subpixel and the first blue subpixel in the opposite direction of the first direction and between the first red subpixel and the first blue subpixel in the second direction,

wherein each second type of panel pixel consists of a second red subpixel and a second blue subpixel disposed in the second direction and a second green subpixel disposed on the opposite side of the second red subpixel and the second blue subpixel in the first direction and between the second red subpixel and the second blue subpixel in the second direction, and

wherein the controller is configured to:

receive image data for a picture frame;

generate luminance data for the display panel from the image data;

modify the luminance data for the display panel by lowering a luminance value of a green subpixel located only at an end of a first display line composed of a plurality of panel pixels consecutive in the first direction and assigned luminance values higher than 0 and lowering luminance values of red subpixels and blue subpixels included in the first display line.

2. The display device according to claim 1 , wherein the controller is configured to modify the luminance data for the display panel by reassigning a luminance value of 0 to the green subpixel in the first display line.

3. The display device according to claim 1 , wherein the controller is configured to modify the luminance data for the display panel by lowering luminance values of all red subpixels and blue subpixels in the first display line at the same rate.

4. The display device according to claim 3 , wherein the same rate is equal to a reduction rate of a total luminance value of green subpixels in the first display line as a result of lowering the luminance value of the green subpixel.

5. The display device according to claim 1 , wherein the controller is configured to select the first display line from display lines consisting of fewer than a predetermined number of panel pixels.

6. The display device according to claim 1 ,

wherein a second panel pixel is adjacent to the green subpixel of a first panel pixel that is surrounded by panel pixels assigned luminance values of 0 in the luminance data for the panel pixels, and

wherein the controller is configured to modify the luminance data for the panel pixel by reassigning luminance values higher than 0 to the red subpixel and the blue subpixel of the second panel pixel.

7. The display device according to claim 6 , wherein the controller is configured to modify the luminance data for the panel pixel by:

lowering luminance values of the red subpixel and the blue subpixel of the first panel pixel; and

reassigning a luminance value same as the luminance value of the red subpixel of the first panel pixel to the red subpixel of the second panel pixel and reassigning a luminance value same as the luminance value of the blue subpixel of the first panel pixel to the blue subpixel of the second panel pixel.

8. The display device according to claim 7 , wherein the controller is configured to modify the luminance data for the panel pixel by lowering the luminance values of the red subpixel and the blue subpixel of the first panel pixel to halves.

9. The display device according to claim 7 , wherein the controller is configured to modify the luminance data for the panel pixel by:

lowering the luminance value of the green subpixel of the first panel pixel by a predetermined rate; and

reassigning half values of values lowered from luminance values for the red subpixel and the blue subpixels of the first panel pixel by the predetermined rate to the red subpixel and the blue subpixel of the first panel pixel.

10. A method of controlling a display device,

the display device including a display panel including a plurality of panel pixel lines,

the plurality of panel pixel lines including:

first type of panel pixel lines each composed of a plurality of first type of panel pixels disposed in a first direction; and

second type of panel pixel lines each composed of a plurality of second type of panel pixels disposed in the first direction,

the first type of panel pixel lines and the second type of panel pixel lines being disposed alternately in a second direction perpendicular to the first direction,

each first type of panel pixel consisting of a first red subpixel and a first blue subpixel disposed in the second direction and a first green subpixel disposed on the opposite side of the first red subpixel and the first blue subpixel in the opposite direction of the first direction and between the first red subpixel and the first blue subpixel in the second direction,

each second type of panel pixel consisting of a second red subpixel and a second blue subpixel disposed in the second direction and a second green subpixel disposed on the opposite side of the second red subpixel and the second blue subpixel in the first direction and between the second red subpixel and the second blue subpixel in the second direction, and

the method comprising:

receiving image data for a picture frame;

generating luminance data for the display panel from the image data; and

modifying the luminance data for the display panel by lowering a luminance value of a green subpixel located only at an end of a first display line composed of a plurality of panel pixels consecutive in the first direction and assigned luminance values higher than 0 and lowering luminance values of red subpixels and blue subpixels included in the first display line.