AUTOMATED DIGITAL ADVERTISING USING BEHAVIORAL INTELLIGENCE
Disclosed are systems and methods for deploying a targeted advertisement. The systems and methods may include identifying a time period of expected decreased traffic. The targeted advertisement may be generated based on constraints set by a user. Targeted advertisement may be deployed during a predetermined time period prior to the time period of expected decreased traffic.
1 . A method for deploying a targeted advertisement, the method comprising:
identifying a time period of expected decreased traffic;
generating the targeted advertisement based on constraints set by a user; and
deploying the targeted advertisement during a predetermined time period prior to the time period of expected decreased traffic.
2 . The method of claim 1 , further comprising establishing a budget for the targeted advertisement.
3 . The method of claim 1 , wherein generating the targeted advertisement includes identifying a target audience for the targeted advertisement.
4 . The method of claim 1 , wherein generating the targeted advertisement includes generating an incentive to be included in the targeted advertisement.
5 . The method of claim 1 , further comprising receiving updated traffic data corresponding to the time period of expected decreased traffic.
6 . The method of claim 5 , further comprising increasing an incentive included in the targeted advertisement based on the updated traffic data received.
7 . The method of claim 1 , wherein deploying the targeted advertisement includes transmitting the targeting advertisement to mobile devices located within a predetermined distance of a location.
8 . A system for deploying a targeted advertisement, the system comprising:
a processor; and
a memory storing instructions that, when executed by the processor, cause the processor to perform actions comprising:
identifying a time period of expected decreased traffic,
generating, based on input received from a mobile device, the targeted advertisement based on constraints set by a user, and
deploying the targeted advertisement during a predetermined time period prior to the time period of expected decreased traffic.
9 . The system of claim 8 , wherein the actions further comprise receiving, from the mobile device, a budget for the targeted advertisement.
10 . The system of claim 8 , wherein generating the targeted advertisement includes identifying a target audience for the targeted advertisement.
11 . The system of claim 8 , wherein generating the targeted advertisement includes generating an incentive to be included in the targeted advertisement.
12 . The system of claim 8 , wherein the actions further comprise receiving updated traffic data corresponding to the time period of expected decreased traffic.
13 . The system of claim 12 , wherein the actions further comprise increasing an incentive included in the targeted advertisement based on the updated traffic data received.
14 . The system of claim 8 , wherein deploying the targeted advertisement includes transmitting the targeting advertisement to mobile devices located within a predetermined distance of a location.
15 . A system for deploying a targeted advertisement, the system comprising:
a processor in electrical communication with the display; and
a memory storing instructions that, when executed by the processor, cause the processor to perform actions comprising:
receiving constraints from a user, the constraints include a budget,
identifying a time period of expected decreased traffic corresponding to an event,
generating, based on input received from a mobile device, the targeted advertisement based on the constraints, and
deploying the targeted advertisement during a predetermined time period prior to the time period of expected decreased traffic.
16 . The system of claim 15 , wherein generating the targeted advertisement includes identifying a target audience for the targeted advertisement, the target audience attending the event.
17 . The system of claim 15 , wherein generating the targeted advertisement includes generating an incentive to be included in the targeted advertisement.
18 . The system of claim 15 , wherein the actions further comprise:
receiving updated traffic data corresponding to the time period of expected decreased traffic; and
increasing an incentive included in the targeted advertisement based on the updated traffic data received.
19 . The system of claim 15 , wherein deploying the targeted advertisement includes transmitting the targeting advertisement to mobile devices located within a predetermined distance of the event.
20 . The system of claim 15 , wherein the event includes one of a concert or sporting event.