Methods and apparatus to measure exposure to streaming media
Methods, apparatus, systems and articles of manufacture to measure exposure to streaming media are disclosed. An example apparatus includes a video retriever to retrieve an image displayed by a media device presenting the streaming media, the media device separate from the video retriever. A metadata extractor is to extract a video watermark from the retrieved image. A metadata converter is to, in response to the extraction of the video watermark, convert the video watermark into text formatted metadata. A transmitter is to transmit the text formatted metadata to a central facility.
1. A method to monitor media presented by a media device, the method comprising:
capturing, with a retriever separate from the media device presenting media to a user, media of the media device, the media including metadata embedded into a video stream of the media using a chroma key;
extracting, with a processor, a watermark from the media displayed at the media device, the watermark including the chroma key;
converting, with the processor, the watermark to an ID3 metadata format; and
transmitting the ID3 formatted metadata to a central facility.
2. The method as described in claim 1 , further including transmitting at least one of a user identifier or a device identifier to the central facility in association with the ID3 formatted metadata.
3. The method as defined in claim 1 , wherein the media includes pulse code modulation (PCM) audio data.
4. The method as defined in claim 1 , wherein the media device is television.
5. The method as defined in claim 1 , wherein the media device is coupled to a television to present the media on the television.
6. The method as defined in claim 1 , wherein the ID3 formatted metadata is transmitted to the central facility via the Internet.
7. A computer readable storage device comprising instructions that, when executed, cause a machine to at least:
capture, with a retriever separate from a media device presenting media to a user, media of the media device, the media including metadata embedded into a video stream of the media using a chroma key;
extract a watermark from the media displayed at the media device, the watermark including the chroma key;
convert the watermark to an ID3 metadata format; and
transmit the ID3 formatted metadata to a central facility.
8. The computer readable storage device as described in claim 7 , further including transmitting at least one of a user identifier or a device identifier to the central facility in association with the ID3 formatted metadata.
9. The computer readable storage device as defined in claim 7 , wherein the media includes pulse code modulation (PCM) audio data.
10. The computer readable storage device as defined in claim 7 , wherein the media device is television.
11. The computer readable storage device as defined in claim 7 , wherein the media device is coupled to a television to present the media on the television.
12. The computer readable storage device as defined in claim 7 , wherein the ID3 formatted metadata is transmitted to the central facility via the Internet.
13. An apparatus to monitor media presented by a media device, the apparatus comprising:
at least one memory;
instructions in the apparatus; and
processor circuitry to execute the instructions to:
capture, with a retriever separate from the media device presenting media to a user, media of the media device, the media including metadata embedded into a video stream of the media using a chroma key;
extract a watermark from the media displayed at the media device, the watermark including the chroma key;
convert the watermark to an ID3 metadata format; and
transmit the ID3 formatted metadata to a central facility.
14. The apparatus as described in claim 13 , wherein the processor circuitry is to transmit at least one of a user identifier or a device identifier to the central facility in association with the ID3 formatted metadata.
15. The apparatus as defined in claim 13 , wherein the media includes pulse code modulation (PCM) audio data.
16. The apparatus as defined in claim 13 , wherein the media device is television.
17. The apparatus as defined in claim 13 , wherein the media device is coupled to a television to present the media on the television.
18. The apparatus as defined in claim 13 , wherein the processor circuitry is to transmit the ID3 formatted metadata to the central facility via the Internet.