Systems and methods to select targeted advertising
Systems and methods to select targeted advertising for display are disclosed. Example systems disclosed herein are to access an address of a media device associated with a household, access purchase data reported from a logging device that logs product purchase activity at the household, determine a consumer segment associated with the household, determine an opportunity metric for a first product to be purchased by the household based on the purchase data reported from the logging device and purchase behavior associated with the consumer segment, select a first advertisement associated with the first product to deliver to the media device based on the opportunity metric and a saturation metric associated with the household for the first advertisement, the saturation metric based on detection of codes embedded in prior instances of the first advertisement delivered to the media device, and transmit the first advertisement to the address of the media device.
1. A media provider headend system comprising:
memory including machine readable instructions; and
a processor to execute the instructions to at least:
access an address of a media device associated with a first household;
access first purchase data reported from a logging device that is to log product purchase activity at the first household;
determine a consumer segment associated with the first household;
determine, based on the first purchase data, an actual quantity of a first product purchased by the first household during a first period of time;
estimate, based on second purchase data associated with a plurality of consumers included in the consumer segment associated with the first household, an estimated quantity of the first product to be purchased by the first household during the first period of time;
determine an opportunity metric for the first product based on the actual quantity of the first product purchased by the first household during the first period of time and the estimated quantity of the first product to be purchased by the first household during the first period of time;
select a first advertisement associated with the first product to deliver to the media device based on the opportunity metric and a saturation metric associated with the first household for the first advertisement, the saturation metric determined based on detection of identification codes embedded in prior transmissions of the first advertisement to the media device; and
transmit the first advertisement to the address of the media device.
2. The media provider headend system of claim 1 , wherein the media device corresponds to a set top box, and the address corresponds to at least one a media access control address or an Internet protocol address.
3. The media provider headend system of claim 1 , wherein the processor is to determine the consumer segment associated with the first household based on demographic data obtained for the first household.
4. The media provider headend system of claim 1 , wherein the processor is to determine the opportunity metric based on a difference between the estimated quantity and the actual quantity.
5. The media provider headend system of claim 1 , wherein the opportunity metric is a first opportunity metric, and the processor is to:
access point-of-sale data to identify a second product associated with the first product; and
determine a second opportunity metric for the second product to be purchased by the first household based on the first purchase data reported from the logging device and the second purchase data associated with the plurality of consumers included in the consumer segment.
6. The media provider headend system of claim 1 , wherein to select the first advertisement, the processor is to:
determine the saturation metric based on a number of the prior transmissions of the first advertisement received by the media device;
adjust the opportunity metric based on the saturation metric to determine an effectiveness metric for the first advertisement; and
select the first advertisement when the effectiveness metric satisfies a threshold.
7. The media provider headend system of claim 6 , wherein to determine the effectiveness metric, the processor is to subtract the saturation metric from the opportunity metric.
8. A storage device or storage disk comprising machine readable instructions that, when executed, cause a processor to at least:
access an address of a media device associated with a first household;
access first purchase data reported from a logging device that is to log product purchase activity at the first household;
determine a consumer segment associated with the first household;
determine, based on the first purchase data, an actual quantity of a first product purchased by the first household during a first period of time;
estimate, based on second purchase data associated with a plurality of consumers included in the consumer segment associated with the first household, an estimated quantity of the first product to be purchased by the first household during the first period of time;
determine an opportunity metric for the first product based on the actual quantity of the first product purchased by the first household during the first period of time and the estimated quantity of the first product to be purchased by the first household during the first period of time;
select a first advertisement associated with the first product to deliver to the media device based on the opportunity metric and a saturation metric associated with the first household for the first advertisement, the saturation metric determined based on detection of identification codes embedded in prior transmissions of the first advertisement to the media device; and
transmit the first advertisement to the address of the media device.
9. The storage device or storage disk of claim 8 , wherein the media device corresponds to a set top box, and the address corresponds to at least one a media access control address or an Internet protocol address.
10. The storage device or storage disk of claim 8 , wherein the instructions, when executed, cause the processor to determine the consumer segment associated with the first household based on demographic data obtained for the first household.
11. The storage device or storage disk of claim 8 , wherein the instructions, when executed, cause the processor to determine the opportunity metric based on a difference between the estimated quantity and the actual quantity.
12. The storage device or storage disk of claim 8 , wherein the opportunity metric is a first opportunity metric, and the instructions, when executed, cause the processor to:
access point-of-sale data to identify a second product associated with the first product; and
determine a second opportunity metric for the second product to be purchased by the first household based on the first purchase data reported from the logging device and the second purchase data associated with the plurality of consumers included in the consumer segment.
13. The storage device or storage disk of claim 8 , wherein the instructions, when executed, cause the processor to select the first advertisement by:
determining the saturation metric based on a number of the prior transmissions of the first advertisement received by the media device;
adjusting the opportunity metric based on the saturation metric to determine an effectiveness metric for the first advertisement; and
selecting the first advertisement when the effectiveness metric satisfies a threshold.
14. The storage device or storage disk of claim 13 , wherein the instructions, when executed, cause the processor to subtract the saturation metric from the opportunity metric to determine the effectiveness metric.
15. A method comprising:
accessing an address of a media device associated with a first household;
accessing first purchase data reported from a logging device that is to log product purchase activity at the first household;
determining, by executing an instruction with a processor, a consumer segment associated with the first household;
determining, by executing an instruction with the processor, and based on the first purchase data, an actual quantity of a first product purchased by the first household during a first period of time;
estimating, by executing an instruction with the processor, and based on second purchase data associated with a plurality of consumers included in the consumer segment associated with the first household, an estimated quantity of the first product to be purchased by the first household during the first period of time;
determining, by executing an instruction with the processor, an opportunity metric for the first product based on the actual quantity of the first product purchased by the first household during the first period of time and the estimated quantity of the first product to be purchased by the first household during the first period of time;
selecting, by executing an instruction with the processor, a first advertisement associated with the first product to deliver to the media device based on the opportunity metric and a saturation metric associated with the first household for the first advertisement, the saturation metric determined based on detection of identification codes embedded in prior transmissions of the first advertisement to the media device; and
transmitting the first advertisement to the address of the media device.
16. The method of claim 15 , wherein the media device corresponds to a set top box, and the address corresponds to at least one a media access control address or an Internet protocol address.
17. The method of claim 15 , further including determining the consumer segment associated with the first household based on demographic data obtained for the first household.
18. The method of claim 15 , wherein the determining of the opportunity metric includes determining the opportunity metric based on a difference between the estimated quantity and the actual quantity.
19. The method of claim 15 , wherein the opportunity metric is a first opportunity metric, and further including:
accessing point-of-sale data to identify a second product associated with the first product; and
determining a second opportunity metric for the second product to be purchased by the first household based on the first purchase data reported from the logging device and the second purchase data associated with the plurality of consumers included in the consumer segment.
20. The method of claim 15 , wherein the selecting of the first advertisement includes:
determining the saturation metric based on a number of the prior transmissions of the first advertisement received by the media device;
adjusting the opportunity metric based on the saturation metric to determine an effectiveness metric for the first advertisement; and
selecting the first advertisement when the effectiveness metric satisfies a threshold.
21. The method of claim 20 , wherein the adjusting of the opportunity metric based on the saturation metric to determine the effectiveness metric includes subtracting the saturation metric from the opportunity metric to determine the effectiveness metric.