Systems and methods for spotted advertising and control of corresponding user interfaces and transactions via user receiving devices and mobile devices
View Patent ↗A user receiving device includes at least one transceiver module that receives a video and an ad. The ad is played out as part of the video is for a product or service. An output module displays the video and the ad on a display. The display is associated with the user receiving device. A transaction module initiates a purchase transaction based on an initiation signal and, after initiating the purchase transaction, displays an additional offer based on a purchasable object corresponding to the ad or a stored customer history. The transaction module generates an offer response to the additional offer and receives a confirmation response based on the offer response.
1. A user receiving device comprising:
at least one transceiver module that receives a video and an ad, wherein the ad is played out as part of the video;
an output module that displays the video and the ad on a display, wherein the display is associated with the user receiving device, wherein the ad is for a current product or service currently being displayed; and
a transaction module that
initiates a purchase transaction for the current product or service based on an initiation signal,
after initiating the purchase transaction, displays an additional offer based on the current product or service and a plurality of channels watched of a stored customer history,
generates an offer response to the additional offer; and
receives a confirmation response based on the offer response.
2. The user receiving device of claim 1 , wherein the stored customer history comprises a plurality of previously watched programs or offers accepted, or both.
3. The user receiving device of claim 1 , wherein the stored customer history corresponds to at least one of demographic data and psychographic data.
4. The user receiving device of claim 1 , wherein the stored customer history corresponds to items purchased.
5. The user receiving device of claim 1 , wherein the stored customer history corresponds to advertisements for which offers were accepted.
6. The user receiving device of claim 1 , wherein the stored customer history corresponds to donations made.
7. The user receiving device of claim 1 , wherein the stored customer history corresponds to a period of time a customer watches television or videos.
8. The user receiving device of claim 1 , wherein a control module displays an indicator on the display to indicate that the ad is being displayed.
9. The user receiving device of claim 1 , wherein the output module generates an audible output corresponding to the product or service.
10. The user receiving device of claim 1 , wherein the output module generates a banner or icon comprising the ad.
11. The user receiving device of claim 1 , wherein the output module integrates an indicator into the video indicating an ad.
12. The user receiving device of claim 1 , wherein a control module displays a transaction button on the display for the ad.
13. The user receiving device of claim 1 , wherein the transaction module initiates the purchase transaction when the video is done.
14. The user receiving device of claim 1 , wherein a control module initiates a purchase after playout of the video.
15. A system comprising:
a user receiving device comprised:
at least one transceiver module that receives a video and an ad, wherein the ad is played out as part of the video;
an output module that displays the video and the ad on a display, wherein the display is associated with the user receiving device, wherein the ad is for a current product or service currently being displayed; and
a transaction module that
initiates a purchase transaction for the current product or service based on an initiation signal,
after initiating the purchase transaction, displays an additional offer based on the current product or service and a plurality of channels watched of a stored customer history,
generates an offer response to the additional offer, and
receives a confirmation response based on the offer response; and
a mobile device generating the initiation signal.
16. The system of claim 15 , wherein the mobile device receives a text message or email that the video includes ads for purchasing the product or service.
17. The system of claim 15 , wherein the mobile device receives a text message or email that a certain product is being displayed in the video.
18. A method of operating a user receiving device comprising:
receiving a video and an ad wherein the ad is played out as part of the video, wherein the ad is for a product or service;
displaying the video and the ad on display wherein the display is associated with the user receiving device, wherein the ad is for a current product or service currently being displayed;
initiating a purchase transaction for the current product or service based on an initiation signal;
after initiating the purchase transaction, displaying an additional offer based on the current product or service and a plurality of channels watched of a stored customer history,
generating an offer response to the additional offer; and
receiving a confirmation response based on the offer response.
19. The method of claim 18 , wherein the stored customer history comprises a plurality of previously watched programs, or offers accepted, or both.