Systems, methods, and apparatus to monitor mobile internet activity

1. A system to monitor media access by a mobile device, the system comprising:

at least one processor; and

memory including instructions that, when executed, cause the at least one processor to:

in response to obtaining first panelist demographic information associated with a first panelist and second panelist demographic information associated with a second panelist, assign a first port of a proxy server to a first mobile device associated with the first panelist and a second port of the proxy server to a second mobile device associated with the second panelist, the first port different from the second port;

transmit configuration information to the first mobile device to instruct the first mobile device to transmit requests for media including a first request to the first port; and

in response to obtaining the first request at the first port, store an association between the first panelist demographic information and the media.

2. The system of claim 1 , wherein the instructions, when executed, cause the at least one processor to service the first request by:

transmitting the first request from a third port of the proxy server, the third port in communication with the Internet, the first port different from the third port, the first port not in communication with the Internet;

receiving the media at the third port; and

transmitting the media from the first port to the first mobile device.

3. The system of claim 1 , wherein the association is a first association, and the instructions, when executed, cause the at least one processor to:

register the first mobile device by storing a second association between the first mobile device, the first port, and the first panelist demographic information;

in response to the first port receiving the first request, identify the first mobile device as having requested the media based on the second association;

in response to a third port different from the first port obtaining the media, associate the first request with the first mobile device; and

associate the first panelist demographic information with at least one of the media or the first request based on the first association.

4. The system of claim 1 , wherein the instructions, when executed, cause the at least one processor to not service the first request if the first request originated from an Internet Protocol (IP) address outside of an IP address range known to originate media requests from mobile devices, the IP address range being a range of IP addresses that represents devices on a cellular network.

5. The system of claim 1 , wherein the instructions, when executed, cause the at least one processor to obtain the first panelist demographic information and the second panelist demographic information during a panelist registration process, at least one of the first panelist demographic information or the second panelist demographic information including at least one of an employment status, a gender, a marital status, or a race.

6. The system of claim 1 , wherein the first port functions as a unique identifier for at least one of the first mobile device or the first panelist, and the instructions, when executed, cause the at least one processor to only assign the first port to the first mobile device.

7. The system of claim 1 , wherein the proxy server includes a plurality of ports including the first port and the second port, and the instructions, when executed, cause the at least one processor to assign a plurality of mobile devices including the first mobile device and the second mobile device on a one-to-one port basis, the first mobile device of the plurality of the mobile devices to only be assigned the first port.

8. A non-transitory computer readable storage medium comprising instructions that, when executed, cause at least one processor to:

in response to obtaining first panelist demographic information associated with a first panelist and second panelist demographic information associated with a second panelist, assign a first port of a proxy server to a first mobile device associated with the first panelist and a second port of the proxy server to a second mobile device associated with the second panelist, the first port different from the second port;

transmit configuration information to the first mobile device to instruct the first mobile device to transmit requests for media including a first request to the first port; and

in response to obtaining the first request at the first port, store an association between the first panelist demographic information and the media.

9. The non-transitory computer readable storage medium of claim 8 , wherein the instructions, when executed, cause the at least one processor to service the first request by:

transmitting the first request from a third port of the proxy server, the third port in communication with the Internet, the first port different from the third port, the first port not in communication with the Internet;

receiving the media at the third port; and

transmitting the media from the first port to the first mobile device.

10. The non-transitory computer readable storage medium of claim 8 , wherein the association is a first association, and the instructions, when executed, cause the at least one processor to:

register the first mobile device by storing a second association between the first mobile device, the first port, and the first panelist demographic information;

in response to the first port receiving the first request, identify the first mobile device as having requested the media based on the second association;

in response to a third port different from the first port obtaining the media, associate the first request with the first mobile device; and

associate the first panelist demographic information with at least one of the media or the first request based on the first association.

11. The non-transitory computer readable storage medium of claim 8 , wherein the instructions, when executed, cause the at least one processor to not service the first request if the first request originated from an Internet Protocol (IP) address outside of an IP address range known to originate media requests from mobile devices, the IP address range being a range of IP addresses that represents devices on a cellular network.

12. The non-transitory computer readable storage medium of claim 8 , wherein the instructions, when executed, cause the at least one processor to obtain the first panelist demographic information and the second panelist demographic information during a panelist registration process, at least one of the first panelist demographic information or the second panelist demographic information including at least one of an employment status, a gender, a marital status, or a race.

13. The non-transitory computer readable storage medium of claim 8 , wherein the first port functions as a unique identifier for at least one of the first mobile device or the first panelist, and the instructions, when executed, cause the at least one processor to only assign the first port to the first mobile device.

14. The non-transitory computer readable storage medium of claim 8 , wherein the proxy server includes a plurality of ports including the first port and the second port, and the instructions, when executed, cause the at least one processor to assign a plurality of mobile devices including the first mobile device and the second mobile device on a one-to-one port basis, the first mobile device of the plurality of the mobile devices to only be assigned the first port.

15. An apparatus to monitor media access by a mobile device, the apparatus comprising:

means for obtaining, from a panelist during a panelist registration process, panelist demographic information identifying a demographic of the panelist;

means for assigning, in response to the obtaining of the panelist demographic information, a first port of a virtual interface of a proxy server to the mobile device associated with the panelist, the mobile device to transmit requests for media to the first port, the requests for media to identify the first port in a header of the requests;

means for transmitting configuration information to the mobile device, the configuration information to instruct the mobile device to transmit future requests for media to the first port;

means for identifying, in response to receiving a first request for media from the mobile device at the first port, the panelist identification information associated, by the assigning, with the first port receiving the first request for the media, the proxy server to service the first request by transmitting the first request from a second port of the proxy server and receiving the media at the second port, the second port in communication with the Internet, the first port different from the second port; and

means for storing, monitoring data indicating the panelist having the demographic requested the media.

16. The apparatus of claim 15 , wherein the means for transmitting is first means for transmitting, and further including second means for transmitting the requested media to the mobile device via the first port.

17. The apparatus of claim 15 , wherein the means for storing is to store the first request for the media in a database.

18. The apparatus of claim 15 , wherein the means for storing is to store the requested media in a database.

19. The apparatus of claim 15 , further including means for servicing to not service the first request for the media from non-mobile devices if the first request originated from an Internet Protocol (IP) address outside of an IP address range known to originate media requests from mobile devices.

20. The apparatus of claim 19 , wherein the IP address range is a range of IP addresses representing devices on a cellular network.