IP Library Granted Patent US 11,263,285
Granted Patent B2
US 11,263,285 · App. 16/439,806 · Granted Mar 1, 2022

Replaying user activity by capturing content and rebuilding the webpage at each web event

Inventors: Matt Butt (Philadelphia, PA); Ian Carpenter (Ambler, PA); Alexander Martin (Philadelphia, PA); Emanuel I. Wald (Laverock, PA); Jason Watt (Hatfield, PA)
Assignee: Lead Intelligence, Inc.
G06F16/972G06F16/282G06F16/9566G06F16/9577
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Quick Facts
Patent No.
US 11,263,285
App. No.
16/439,806
Granted
Mar 1, 2022
Kind
B2
Abstract

An improved process for recreating a webpage as presented to the visitor is provided. A skeleton of a webpage, including content and images of the webpage, may be captured for each web event. For each web event, the captured skeleton of the webpage, including the content and the image of the captured webpage, may be transmitted to a server, allowing the server to recreate a webpage that was presented to the visitor.

Claims (35)

1. An apparatus, comprising:

memory comprising instructions; and

at least one processor, wherein

the instructions, with the at least one processor, are configured to cause the apparatus to

receive a captured skeleton of a webpage when a visitor visits the webpage, the visiting of the webpage launches a client-side code or script causing another apparatus hosting the webpage to collect style information of the webpage from a web browser, wherein

the captured skeleton comprises extracted structural data of the webpage from a document object model and the style information of the webpage collected from a web browser, the structural data comprising one or more elements of the webpage and a hierarchical relationship between the one or more elements of the webpage and the style information comprising layout and arrangement of the webpage, and

the received skeleton is captured without collecting JavaScript, cascading style sheets, and markup language code associated with the webpage,

receive a request from a computing device to recreate a web event to be simulated, and

transmit to the computing device a visual representation of the web event, allowing the web event to be recreated simulated, or both, in a web browser of the computing device.

2. The apparatus of claim 1 , wherein the visual representation of the web event is recreated in a timeline continuum.

3. The apparatus of claim 1 , wherein the web event comprises at least one change to the page content.

4. The apparatus of claim 3 , wherein the at least one change to the page content comprises at least one subsequent modification to the page content.

5. The apparatus of claim 1 , wherein the web page comprises at least one action by the visitor of the webpage.

6. The apparatus of claim 5 , wherein the at least one action by the visitor of the webpage comprises interaction or change by the visitor with any field within the webpage, use of at least one peripheral device by the visitor, or a combination thereof.

7. The apparatus of claim 1 , wherein the instructions, with the at least one processor, are further configured to cause the apparatus to retrieve one or more of the following from a data store for each URL that was navigated to by the visitor during the web event: page content, at least one change to the page content, at least one action by the visitor of the webpage, or a combination thereof.

8. The apparatus of claim 7 , wherein the page content comprises a page layout, text, at least one image, position, prominence, visibility, styling viewed by the visitor of the webpage, or a combination thereof.

9. An apparatus, comprising: memory comprising a set of instructions; and at least one processor, wherein

the set of instructions are configured to cause the at least one processor to

receive a captured skeleton of a webpage when a visitor visits the webpage, the visiting of the webpage launches a client-side code or script causing another apparatus hosting the webpage to collect style information of the webpage from a web browser, wherein

the captured skeleton comprises extracted structural data of the webpage from a document object model and the style information of the webpage collected from a web browser,

the structural data comprising one or more elements of the webpage and a hierarchical relationship between the one or more elements of the webpage,

the style information comprising layout and arrangement of the webpage, and

the structural data comprising one or more elements of the webpage and a hierarchical relationship between the one or more elements of the webpage and the style information comprising layout and arrangement of the webpage,

and

the captured information is initiated by a client-side code or script configured to cause another computing device to capture the information and is captured without collected JavaScript, cascading style sheets, and markup language code associated with the webpage, and

recreate the webpage from the captured information.

10. The apparatus of claim 9 , wherein the set of instructions are further configured to cause the at least one processor to receive a request from another client device, the request comprises a specific web event to be recreated, simulated, or both.

11. The apparatus of claim 10 , wherein the set of instructions are further configured to cause the at least one processor to, for each uniform resource locator (URL) navigated by a visitor of the webpage during the specific web event, retrieve from a persistent data store page content, page content changes, visitor actions, or any combination thereof.

12. The apparatus of claim 11 , wherein the page content comprises page layout, text, images, position, prominence, visibility, and styling that the visitor saw.

13. The apparatus of claim 11 , wherein the page content changes comprise any subsequent modifications to the page content.

14. The apparatus of claim 11 , wherein the visitor actions comprise any page the visitor navigated to, any field the visitor interacted with or changed, or any interaction through use of a peripheral device such as a mouse, keyboard or touchscreen.

15. The apparatus of claim 11 , wherein a timestamp is associated with each record of page content, page content changes, and visitor actions.

16. The apparatus of claim 11 , wherein the set of instructions are further configured to cause the at least one processor to transmit page content to the other client device such that the page content is rendered in a browser of the other client device as it was presented to the visitor in the event.

17. The apparatus of claim 11 , the set of instructions are further configured to cause the at least one processor to transmit changes to the other client device such that the changes to the page content are rendered on the other client device at discrete points in an event timeline continuum.

18. The apparatus of claim 11 , wherein set of instructions are further configured to cause the at least one processor to transmit visitor interactions to the other client device such that the visitor interactions are rendered on the other client device at discrete points in the event timeline continuum.

Assignments (2)
SECURITY INTEREST Recorded Dec 31, 2025
From: ACTIVEPROSPECT, INC.; LEAD INTELLIGENCE, INC.
To: WELLS FARGO BANK, NATIONAL ASSOCIATION, AS AGENT
Reel/Frame 073345/0646 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 13, 2019
From: BUTT, MATT; CARPENTER, IAN; MARTIN, ALEX; WALD, EMANUEL I; WATT, JASON
To: LEAD INTELLIGENCE, INC.
Reel/Frame 049456/0172 →
Continuity (2)
Continuation In Part 14226539 · Mar 26, 2014
Related Publication 20190317977A1 · Oct 17, 2019
Cited By (1)
US 12,572,965