Mobile proximity based messages

1. An apparatus comprising at least one processor and at least one memory, that at least on memory storing instructions that, with the at least one memory, cause the apparatus to:

receive a proximity message request from a consumer device via a network, the proximity message request comprising location data defining a consumer device location of the consumer device;

determine a maximum response time defining a maximum time in which attempts to collect notification data associated with a location of interest of a first geofence associated with the consumer device location from at least one repository be completed on behalf of the consumer device, wherein the first geofence is associated with a geofence set comprising a plurality of geofences each associated with a respective location of interest proximate to the consumer device location; and

in response to determining that the notification data cannot be collected within the maximum response time:

transmit a proximity message response to the consumer device, the proximity message response comprising the geofence set independent of the notification data associated with the first geofence; and

in response to collecting the notification data after the maximum response time has elapsed:

transmit the notification data associated with the first geofence to a push notification server configured to generate a notification based on the notification data and asynchronously push the notification to the consumer device.

2. The apparatus of claim 1 , wherein the at least one memory stores instructions that, with the at least one processor further cause the apparatus to:

in response to determining that the notification data can be collected within the maximum response time, transmit a proximity message response to the consumer device, the proximity message response comprising the geofence set and the notification data associated with the first geofence.

3. The apparatus of claim 1 , wherein the first geofence is determined by:

determining proximate locations to the consumer device location based on the location data;

determining the geofence set including a geofence associated with each of the proximate locations; and

selecting the first geofence from the geofence set based at least in part on a proximate location associated with the consumer device location.

4. The apparatus of claim 1 , wherein the notification is configured for display via a consumer interface of the consumer device in a first consumer defined style when a consumer application associated with the notification is executing in a background of a mobile operating system of the consumer device.

5. The apparatus of claim 4 , wherein the first consumer defined style is one or more of a banner style, a banner overlay, or an alert view.

6. The apparatus of claim 5 , wherein the alert view is configured to cause the mobile operating system to bring the consumer application to a foreground of the mobile operating system of the consumer device to display the notification.

7. The apparatus of claim 1 , wherein the notification is configured for display via a consumer interface of the consumer device in a second consumer defined style when a consumer application associated with the notification is executing in a foreground of a mobile operating system of the consumer device.

8. The apparatus of claim 1 , wherein the notification is configured for display via a consumer interface of the consumer device in a second consumer defined style when a consumer application associated with the notification is executing in a foreground of a mobile system of the consumer device.

9. The apparatus of claim 8 , wherein the second consumer defined style is one or more of a popup window over the consumer application or a banner style.

10. The apparatus of claim 1 , wherein the at least one memory stores instructions that, with the at least one processor, further cause the apparatus to:

receive a second proximity message request from the consumer device via the network, the second proximity message request comprising second location data defining a second consumer device location of the consumer device;

determine a travel speed associated with the consumer device based at least in part on the first location data and the second location data; and

select the notification data for transmission based on a second geofence selected based at least in part on the travel speed.

11. A computer implemented method, comprising:

receiving a proximity message request from a consumer device via a network, the proximity message request comprising location data defining a consumer device location of the consumer device;

determining a maximum response time defining a maximum time in which attempts to collect notification data associated with a location of interest of a first geofence associated with the consumer device location from at least one repository may be completed on behalf of the consumer device, wherein the first geofence is associated with a geofence set comprising a plurality of geofences each associated with a respective location of interest proximate to the consumer device location; and

in response to determining that the notification data cannot be collected within the maximum response time:

transmitting a proximity message response to the consumer device, the proximity message response comprising the geofence set independent of the notification data associated with the first geofence; and

in response to collecting the notification data after the maximum response time has elapsed:

transmitting the notification data associated with the first geofence to a push notification server configured to generate a notification based on the notification data and asynchronously push the notification to the consumer device.

12. The method of claim 11 , further comprising:

in response to determining that the notification data can be collected with the maximum response time, transmitting a proximity message response to the consumer device, the proximity message response comprising the geofence set and the notification data associated with the first geofence.

13. The method of claim 11 , wherein the first geofence is determined by:

determining proximate locations to the consumer device location based on the location data;

determining the geofence set including a geofence associated with each of the proximate locations; and

selecting the first geofence from the geofence set based at least in part on a proximate location associated with the consumer device location.

14. The method of claim 11 , wherein the notification is configured for display via a consumer interface of the consumer device in a first consumer defined style when a consumer application associated with the notification is executing in a background of a mobile operating system of the consumer device.

15. The method of claim 14 , wherein the first consumer defined style is one or more of a banner style, a banner overlay, or an alert view.

16. The method of claim 15 , wherein the alert view is configured to cause the mobile operating system to bring the consumer application to a foreground of the mobile operating system of the consumer device to display the notification.

17. The method of claim 11 , wherein the notification is configured for display via a consumer interface of the consumer device in a second consumer defined style when a consumer application associated with the notification is executing in a foreground of a mobile operating system of the consumer device.

18. The method of claim 11 , wherein the notification is configured for display via a consumer interface of the consumer device in a second consumer defined style when a consumer application associated with the notification is executing in a foreground of a mobile operating system of the consumer device.

19. The method of claim 18 , wherein the second consumer defined style is one or more of a popup window over the consumer application or a banner style.

20. The method of claim 11 , further comprising:

receiving a second proximity message request comprising a second location data defining a second consumer device location of the consumer device;

determining a travel speed associated with the consumer device based at least in part on the first location data and the second location data; and

selecting the notification data for transmission based on a second geofence selected based at least in part on the travel speed.

21. The method of claim 11 , wherein the maximum response time is determined based at least in part on a response time parameter received from the consumer device.