Technologies for attributing electronic transactions to targeted electronic content distribution campaigns
Technologies for attributing purchases to a targeted marketing campaign include associating a captured payment card number and a captured cardholder identifier with a globally unique identifier. Additional payment card numbers related to the captured payment card number are associated with the globally unique identifier. A cardholder-specific marketing message associated with a targeted marketing campaign is transmitted to the captured cardholder identifier based on the globally unique identifier. The targeted marketing campaign is for an advertised product, which corresponds to a product identifier. A purchase transaction is attributed to the targeted marketing campaign in response to determining that a payment card number associated with the purchase transaction matches any of the payment card numbers associated with the globally unique identifier and determining that a product identifier corresponding to a purchased product of the purchase transaction is associated with the targeted marketing campaign. Other embodiments are described and claimed.
1. A method for attributing electronic transactions to a targeted electronic content distribution campaign, the method comprising:
generating, by an electronic transaction attribution server, a globally unique identifier, the globally unique identifier linking a captured payment card number to a captured cardholder identifier, the captured payment card number being captured at a first point of sale device at a first time;
generating, by the electronic transaction attribution server, an electronic content distribution message associated with an electronic content distribution campaign for a product, the product being associated with a first product identifier and the electronic content distribution message including a customized hyperlink including the globally unique identifier appended to a uniform resource locator (URL);
transmitting, by the electronic transaction attribution server and using the globally unique identifier in the customized hyperlink, the electronic content distribution message to a user account associated with the captured cardholder identifier;
capturing, by the electronic transaction attribution server, interaction data indicative of a selection of the customized hyperlink;
associating, by the electronic transaction attribution server, the captured interaction data with the globally unique identifier; and
in response to receiving, by the electronic transaction attribution server and at a second time, a payment card number associated with an electronic transaction from a second point of sale device,
determining, by the electronic transaction attribution server, that the payment card number matches the captured payment card number associated with the globally unique identifier; and
attributing, by the electronic transaction attribution server, the electronic transaction to the electronic content distribution campaign based on determining that a second product identifier associated with a purchased product of the electronic transaction matches the first product identifier.
2. The method of claim 1 , wherein the first point of sale device and the second point of sale device are one of: the same or different.
3. The method of claim 1 , wherein the globally unique identifier further links the captured payment card number to an additional payment card number, wherein the additional payment card number is requested and received from a payment card issuer associated with the captured payment card number.
4. The method of claim 1 , wherein determining that the second product identifier associated with the purchased product of the electronic transaction matches the first product identifier comprises:
identifying, by the electronic transaction attribution server, the globally unique identifier associated with the matching captured payment card number;
determining, by the electronic transaction attribution server, that the identified globally unique identifier is associated with the captured interaction data;
identifying, by the electronic transaction attribution server, a transaction identifier corresponding to the electronic transaction;
transmitting, by the electronic transaction attribution server, a request for the second product identifier to the second point of sale device; and
receiving, by the electronic transaction attribution server, the second product identifier from the second point of sale device.
5. The method of claim 3 , further comprising:
determining, by the electronic transaction attribution server, a bank identification number based at least in part on the captured payment card number; and
determining, by the electronic transaction attribution server, the payment card issuer based at least in part on the determined bank identification number.
6. The method of claim 1 , wherein the electronic content distribution message is an email message.
7. An electronic transaction attribution system, comprising:
an electronic transaction attribution server comprising a processor executing instructions stored in memory, wherein the instructions cause the processor to:
generate a globally unique identifier, the globally unique identifier linking a captured payment card number to a captured cardholder identifier, the captured payment card number being captured at a first point of sale device at a first time;
generate an electronic content distribution message associated with an electronic content distribution campaign for a product, the product being associated with a first product identifier and the electronic content distribution message including a customized hyperlink including the globally unique identifier appended to a uniform resource locator (URL);
transmit, using the globally unique identifier in the customized hyperlink, the electronic content distribution message to a user account associated with the captured cardholder identifier;
capture interaction data indicative of a selection of the customized hyperlink;
associate the captured interaction data with the globally unique identifier; and
in response to receiving, by the electronic transaction attribution server and at a second time, a payment card number associated with an electronic transaction from a second point of sale device,
determine that the payment card number matches the captured payment card number associated with the globally unique identifier; and
attribute the electronic transaction to the electronic content distribution campaign based on determining that a second product identifier associated with a purchased product of the electronic transaction matches the first product identifier.
8. The electronic transaction attribution system of claim 7 , wherein the first point of sale device and the second point of sale device are one of: the same or different.
9. The electronic transaction attribution system of claim 7 , wherein the globally unique identifier further links the captured payment card number to an additional payment card number, wherein the additional payment card number is requested and received from a payment card issuer associated with the captured payment card number.
10. The electronic transaction attribution system of claim 7 , wherein determining that the second product identifier associated with the purchased product of the electronic transaction matches the first product identifier comprises:
identifying the globally unique identifier associated with the matching captured payment card number;
determining that the identified globally unique identifier is associated with the captured interaction data;
identifying a transaction identifier corresponding to the electronic transaction;
transmitting a request for the second product identifier to the second point of sale device; and
receiving the second product identifier from the second point of sale device.
11. The electronic transaction attribution system of claim 9 , wherein the instructions further cause the processor to:
determine a bank identification number based at least in part on the captured payment card number; and
determine the payment card issuer based at least in part on the determined bank identification number.
12. The electronic transaction attribution system of claim 7 , wherein the electronic content distribution message is an email message.
13. A non-transitory computer-readable medium comprising a plurality of instructions stored thereon that in response to being executed by an electronic transaction attribution server, cause the electronic transaction attribution server to:
generate a globally unique identifier, the globally unique identifier linking a captured payment card number to a captured cardholder identifier, the captured payment card number being captured at a first point of sale device at a first time;
generate an electronic content distribution message associated with an electronic content distribution campaign for a product, the product being associated with a first product identifier and the electronic content distribution message including a customized hyperlink including the globally unique identifier appended to a uniform resource locator (URL);
transmit, using the globally unique identifier in the customized hyperlink, the electronic content distribution message to a user account associated with the captured cardholder identifier;
capture interaction data indicative of a selection of the customized hyperlink;
associate the captured interaction data with the globally unique identifier; and
in response to receiving, by the electronic transaction attribution server and at a second time, a payment card number associated with an electronic transaction from a second point of sale device,
determine that the payment card number matches the captured payment card number associated with the globally unique identifier; and
attribute the electronic transaction to the electronic content distribution campaign based on determining that a second product identifier associated with a purchased product of the electronic transaction matches the first product identifier.
14. The non-transitory computer-readable medium of claim 13 , wherein the globally unique identifier further links the captured payment card number to an additional payment card number, wherein the additional payment card number is requested and received from a payment card issuer associated with the captured payment card number.