Recommending content based on user behavior tracking and analysis
Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for recommending content based on user behavior tracking and analysis. Some embodiments operate by determining tracking data for a user indicating how the user interacted with a menu structure of a streaming media application. A group is selected from a plurality of user groups into which to group the user based on the tracking data, wherein each group comprises data from a plurality of users. A streaming media content recommendation is determined based on previous viewing patterns associated with the plurality of users of the selected group. The streaming media content recommendation is provided.
1. A method comprising:
determining tracking data for a user indicating how the user interacted with a menu structure of a streaming media application;
selecting a group from a plurality of user groups into which to group the user based on the tracking data, wherein each group comprises data from a plurality of users;
determining a streaming media content recommendation based on a bitmap corresponding to previous viewing patterns associated with the plurality of users of the selected group, wherein the bitmap comprises a repetition bitmap that indicates which streaming media content was viewed multiple times; and
providing, via the menu structure, the streaming media content recommendation.
2. The method of claim 1 , wherein the tracking data comprises an order in which one or more streaming media options were navigated by the user.
3. The method of claim 1 , wherein the tracking data comprises one or more icons within the menu structure over which the user lingered and did not select.
4. The method of claim 3 , wherein the tracking data also comprises one or more of the icons within the menu structure which the user selected.
5. The method of claim 1 , wherein the tracking data comprises one or more options within the menu structure which were visited multiple times during a user session.
6. A system comprising:
a memory; and
at least one processor coupled to the memory and configured to perform operations comprising:
determining tracking data for a user indicating how the user interacted with a menu structure of a streaming media application;
selecting a group from a plurality of user groups into which to group the user based on the tracking data, wherein each group comprises data from a plurality of users;
determining a streaming media content recommendation based on a bitmap corresponding to previous viewing patterns associated with the plurality of users of the selected group, wherein the bitmap comprises a repetition bitmap that indicates which streaming media content was viewed multiple times; and
providing, via the menu structure, the streaming media content recommendation.
7. The system of claim 6 , wherein the tracking data comprises an order in which one or more streaming media options were navigated by the user.
8. The system of claim 6 , wherein the tracking data comprises one or more icons within the menu structure over which the user lingered and did not select.
9. The system of claim 8 , wherein the tracking data also comprises one or more of the icons within the menu structure which the user selected.
10. The system of claim 6 , wherein the tracking data comprises one or more options within the menu structure which were visited multiple times during a user session.
11. A non-transitory computer-readable device having instructions stored thereon that, when executed by at least one computing device, cause the at least one computing device to perform operations comprising:
determining tracking data for a user indicating how the user interacted with a menu structure of a streaming media application;
selecting a group from a plurality of user groups into which to group the user based on the tracking data, wherein each group comprises data from a plurality of users;
determining a streaming media content recommendation based on a bitmap corresponding to previous viewing patterns associated with the plurality of users of the selected group, wherein the bitmap comprises a repetition bitmap that indicates which streaming media content was viewed multiple times; and
providing, via the menu structure, the streaming media content recommendation.
12. The device of claim 11 , wherein the tracking data comprises an order in which one or more streaming media options were navigated by the user.
13. The device of claim 11 , wherein the tracking data comprises one or more icons within the menu structure over which the user lingered and did not select.
14. The device of claim 13 , wherein the tracking data also comprises one or more of the icons within the menu structure which the user selected.
15. The device of claim 11 , wherein the tracking data comprises one or more options within the menu structure which were visited multiple times during a user session.