Granted Patent B2

US 10,917,391 · App. 16/460,976 · Granted Feb 9, 2021

Abstract

Claims (38)

1. A method for rendering a webpage, the method comprising:

receiving, from a browser, a request to render a webpage;

receiving, from a publisher, content of the webpage to be rendered on the browser; and

receiving, from a chooser that is different from the publisher, an advertisement to be inserted in the webpage to be rendered on the browser, wherein the advertisement is selected by:

transmitting a unique identifier of the webpage and an identifier of a type of data regarding the webpage, the type of data regarding the webpage being one or more of an extract of the webpage, a summary of the webpage, a keyword relating to the webpage, a category of the webpage, meta data about or from the webpage, and a compression of the webpage;

receiving, based on the identifier of the type of data, the data regarding the webpage of the type; and

selecting the advertisement based on the data regarding the webpage of the type.

2. The method of claim 1 , wherein the advertisement is a banner advertisement.

3. The method of claim 1 , wherein the advertisement is inserted in an iFrame of the webpage to be rendered on the browser.

4. The method of claim 1 , wherein the identifier of the type of data regarding the webpage is sent from the chooser to an information intermediary, the information intermediary storing a plurality of different types of data regarding the webpage.

5. The method of claim 1 , wherein the unique identifier of the webpage and the identifier of the type of data regarding the webpage are transmitted in a token.

6. The method of claim 5 , wherein the token further comprises a timestamp representing a time that the token was created.

7. The method of claim 5 , wherein the token is encrypted.

8. The method of claim 7 , wherein the token is encrypted using a key not known to the publisher.

9. The method of claim 5 , wherein the unique identifier of the webpage consists of text or is textually encoded.

10. The method of claim 9 , wherein the unique identifier of the webpage is base64 encoded.

11. The method of claim 5 , wherein the unique identifier of the webpage is unencoded.

12. The method of claim 5 , wherein the token further comprises a signature based on other data included in the token.

13. The method of claim 5 , wherein the token further comprises a version indicator of the token.

14. The method of claim 1 , wherein transmitting the unique identifier of the webpage and the identifier of the type of data regarding the webpage comprises appending the identifier of the type of data regarding the webpage in textual form to a target URL of a placeholder for the advertisement.

15. A non-transitory machine readable medium storing a computer program for rendering a webpage, the computer program comprising one or more code segments that, when executed, cause one or more processors to:

receive, from a browser, a request to render a webpage;

receive, from a publisher, content of the webpage to be rendered on the browser; and

receive, from a chooser that is different from the publisher, an advertisement to be inserted in the webpage to be rendered on the browser, wherein the advertisement is selected by:

transmitting a unique identifier of the webpage and an identifier of a type of data regarding the webpage, the type of data regarding the webpage being one or more of an extract of the webpage, a summary of the webpage, a keyword relating to the webpage, a category of the webpage, meta data about or from the webpage, and a compression of the webpage;

receiving, based on the identifier of the type of data, the data regarding the webpage of the type; and

selecting the advertisement based on the data regarding the webpage of the type.

16. A system for rendering a webpage, the system comprising one or more processors connected to at least one storage device, the system being configured to:

receive, from a browser, a request to render a webpage;

receive, from a publisher, content of the webpage to be rendered on the browser; and

receive, from a chooser that is different from the publisher, an advertisement to be inserted in the webpage to be rendered on the browser, wherein the advertisement is selected by:

transmitting a unique identifier of the webpage and an identifier of a type of data regarding the webpage, the type of data regarding the webpage being one or more of an extract of the webpage, a summary of the webpage, a keyword relating to the webpage, a category of the webpage, meta data about or from the webpage, and a compression of the webpage;

receiving, based on the identifier of the type of data, the data regarding the webpage of the type; and

selecting the advertisement based on the data regarding the webpage of the type.

17. The medium of claim 15 , wherein the unique identifier of the webpage and the identifier of the type of data regarding the webpage are transmitted in a token.

18. The medium of claim 17 , wherein the token further comprises a timestamp representing a time that the token was created.

19. The system of claim 16 , wherein the unique identifier of the webpage and the identifier of the type of data regarding the webpage are transmitted in a token.

20. The system of claim 19 , wherein the token further comprises a timestamp representing a time that the token was created.

Assignments (7)