Enabling interactive control of live television broadcast streams

1. A method comprising:

receiving, at data processing hardware of a media device, a streaming live media feed from a television broadcaster, the streaming live media feed comprising media content;

displaying, by the data processing hardware of the media device, an overlay on the media content of the streaming live media feed, the overlay containing control options for controlling playing of the streaming live media feed, including pause, play, fast-forward, and rewind, and the overlay being unassociated with an intermediary feed source of the streaming live media feed between the television broadcaster and the media device;

detecting, by the data processing hardware of the media device, a first selection of a first one of the control options of the overlay, the first selection being to fast-forward or rewind the streaming live media feed, and executing, by the data processing hardware of the media device, the first selected control option;

subsequently detecting, by the data processing hardware of the media device, a second selection of a second one of the control options of the overlay, the second selection being to stop the fast-forwarding or rewinding of the streaming live media feed and to resume playing of the streaming live media feed, and executing, by the data processing hardware of the media device, the second selected control option;

using, by the data processing hardware of the media device, fingerprint-based automatic content recognition to identify content of the streaming live media feed at a location in the streaming live media feed where the playing resumed, wherein using fingerprint-based automatic content recognition to identify content of the streaming live media feed at the location in the streaming live media feed where the playing resumed comprises (a) comparing query fingerprint data representing sequential frames of content of the streaming live media feed at the media device with frame fingerprint data representing the streaming live media feed provided by the television broadcaster and (b) detecting, based on the comparing, at least one fingerprint match; and

overlaying, by the data processing hardware of the media device, targeted overlay content on the streaming live media feed, the targeted overlay content being selected based on the identified content of the streaming live media feed where playing resumed.

2. The method of claim 1 , further comprising:

sending, by the media device, an overlay request to an overlay decision engine, requesting the targeted overlay content.

3. The method of claim 2 , wherein the overlay request includes a media content identifier.

4. The method of claim 1 , wherein the targeted overlay content is contextually relevant to the identified content of the streaming live media feed at a location in the streaming live media feed where the playing resumed.

5. The method of claim 4 , further comprising:

determining, based on a user profile, the targeted overlay content contextually relevant to the identified content at the location in the streaming live media feed where the playing resumed.

6. The method of claim 1 , wherein the intermediary feed source of the streaming live media feed is selected from the group consisting of aerial, satellite, internet-enabled, and set top box.

7. The method of claim 1 , further comprising buffering, by the data processing hardware of the media device, the content of the streaming live media feed for at least a period of time, the period of time having a duration between the first selection and the second selection input.

8. The method of claim 1 , further comprising:

receiving, at the data processing hardware of the media device, the frame fingerprint data representing the streaming live media feed.

9. The method of claim 1 , wherein the overlay comprises a hypertext markup language browser (HTML) overlay.

10. A media device comprising:

data processing hardware; and

memory hardware in communication with the data processing hardware, the memory hardware storing instructions that when executed on the data processing hardware cause the media device to perform operations comprising:

receiving a streaming live media feed from a television broadcaster, the streaming live media feed comprising media content,

displaying an overlay on the media content of the streaming live media feed, the overlay containing control options for controlling playing of the streaming live media feed, including pause, play, fast-forward, and rewind, and the overlay being unassociated with an intermediary feed source of the streaming live media feed between the television broadcaster and the media device,

detecting a first selection of a first one of the control options of the overlay, the first selection being to fast-forward or rewind the streaming live media feed, and executing, by the data processing hardware of the media device, the first selected control option,

subsequently detecting a second selection of a second one of the control options of the overlay, the second selection being to stop the fast-forwarding or rewinding of the streaming live media feed and to resume playing of the streaming live media feed, and executing the second selected control option,

using fingerprint-based automatic content recognition to identify content of the streaming live media feed at a location in the streaming live media feed where the playing resumed, wherein using fingerprint-based automatic content recognition to identify content of the streaming live media feed at the location in the streaming live media feed where the playing resumed comprises (a) comparing query fingerprint data representing sequential frames of content of the streaming live media feed at the media device with frame fingerprint data representing the streaming live media feed provided by the television broadcaster and (b) detecting, based on the comparing, at least one fingerprint match, and

overlaying targeted overlay content on the streaming live media feed, the targeted overlay content being selected based on the identified content of the streaming live media feed where playing resumed.

11. The media device of claim 10 , wherein the operations further comprise:

sending an overlay request to an overlay decision engine, requesting the targeted overlay content.

12. The media device of claim 11 , wherein the overlay request includes a media content identifier.

13. The media device of claim 10 , wherein the targeted overlay content is contextually relevant to the identified content of the streaming live media feed at a location in the streaming live media feed where the playing resumed.

14. The media device of claim 13 , wherein the operations further comprise:

determining, based on a user profile, the targeted overlay content contextually relevant to the identified content at the location in the streaming live media feed where the playing resumed.

15. The media device of claim 10 , wherein the intermediary feed source of the streaming live media feed is selected from the group consisting of aerial, satellite, internet-enabled, and set top box.

16. The media device of claim 10 , wherein the operations further comprise buffering the content of the streaming live media feed for at least a period of time, the period of time having a duration between the first selection and the second selection input.

17. The media device of claim 10 , wherein the operations further comprise:

receiving the frame fingerprint data representing the streaming live media feed.

18. The media device of claim 10 , wherein the overlay comprises a hypertext markup language browser (HTML) overlay.

19. A non-transitory computer-readable storage medium storing instructions executable to cause data processing hardware of a media device to carry out operations comprising:

receiving a streaming live media feed from a television broadcaster, the streaming live media feed comprising media content;

displaying an overlay on the media content of the streaming live media feed, the overlay containing control options for controlling playing of the streaming live media feed, including pause, play, fast-forward, and rewind, and the overlay being unassociated with an intermediary feed source of the streaming live media feed between the television broadcaster and the media device;

detecting a first selection of a first one of the control options of the overlay, the first selection being to fast-forward or rewind the streaming live media feed, and executing, by the data processing hardware of the media device, the first selected control option;

subsequently detecting a second selection of a second one of the control options of the overlay, the second selection being to stop the fast-forwarding or rewinding of the streaming live media feed and to resume playing of the streaming live media feed, and executing the second selected control option;

using fingerprint-based automatic content recognition to identify content of the streaming live media feed at a location in the streaming live media feed where the playing resumed, wherein using fingerprint-based automatic content recognition to identify content of the streaming live media feed at the location in the streaming live media feed where the playing resumed comprises (a) comparing query fingerprint data representing sequential frames of content of the streaming live media feed at the media device with frame fingerprint data representing the streaming live media feed provided by the television broadcaster and (b) detecting, based on the comparing, at least one fingerprint match; and

overlaying targeted overlay content on the streaming live media feed, the targeted overlay content being selected based on the identified content of the streaming live media feed where playing resumed.

20. The non-transitory computer-readable medium of claim 19 , wherein the targeted overlay content is contextually relevant to the identified content of the streaming live media feed at a location in the streaming live media feed where the playing resumed.