IP Library Granted Patent US 11,070,894
Granted Patent B2
US 11,070,894 · App. 16/510,363 · Granted Jul 20, 2021

Methods, systems, and media for presenting interactive elements within video content

Inventors: Justin Lewis (Mountain View, CA); Ruxandra Georgiana Davies (Mountain View, CA)
Assignee: Google LLC
H04N21/8545G06F16/748G06Q30/02H04N21/4782H04N21/812H04N21/8583G06Q30/0251
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Quick Facts
Patent No.
US 11,070,894
App. No.
16/510,363
Granted
Jul 20, 2021
Kind
B2
Abstract

Methods, systems, and media for presenting interactive elements within video content are provided. In some embodiments, the method comprises: causing immersive video content to be presented on a user device, wherein the immersive video content includes at least a first view and a second view, and wherein the first view includes a first interactive element to be presented within the first view and the second view includes a second interactive element to be presented within the second view; receiving an indication that the first view of the immersive video content is to be presented; in response to receiving the indication, causing the first view of the immersive video content to be presented on the user device; determining that the first interactive element has been presented within the first view of the immersive video content; in response to determining that the first interactive element has been presented, identifying a content creator associated with the first interactive element; and assigning attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element.

Claims (61)

1. A method for presenting interactive elements within video content is provided, comprising:

causing, at a first time point, an initial view of immersive video content to be presented on a user device, wherein the immersive video content includes at least the initial view having a first horizontal field of view at a first angular direction, and a first interactive element to be presented on the user device, the first interactive element at a first angular position outside of the first horizontal field of view at the first time point;

receiving, from the user device at a second time point, a first input including a selection on the user device of the initial view of the immersive video content and a gesture, received from the user device, in a direction towards the first angular position;

in response to receiving the first input, causing a viewpoint of the immersive video content to change to a first view having a second horizontal field of view at a second angular direction different from the first angular direction;

determining that the first angular position is within the second horizontal field of view of the first view of the immersive video content;

in response to determining that the first angular position is within the second horizontal field of view of the first view, identifying a content creator associated with the first interactive element;

determining a length of time in which the first angular position is within the viewpoint of the second horizontal field of view before a user input causes a change in viewpoint from the first view to a second view, wherein the first angular position is not within the second view; and

assigning attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element, the attribution information determined based on the determined length of time.

2. The method of claim 1 , wherein determining that the first interactive element has been presented further comprises:

identifying a spatial position associated with the first interactive element; and

determining whether the first view of the immersive video content includes the spatial position associated with the first interactive element.

3. The method of claim 1 , wherein the first interactive element is selectable.

4. The method of claim 3 , further comprising:

receiving an indication that the first interactive element has been selected; and

causing an action associated with the first interactive element to be performed on the user device.

5. The method of claim 4 , wherein the action is causing a web page to open.

6. The method of claim 4 , wherein the action is causing a user interface for sharing the immersive video content to be presented.

7. The method of claim 4 , wherein the attribution information further indicates that the interactive element has been selected.

8. A system for presenting interactive elements within video content is provided, the system comprising:

a hardware processor that is programmed to:

cause, at a first time point, an initial view of immersive video content to be presented on a user device, wherein the immersive video content includes at least the initial view having a first horizontal field of view at a first angular direction and a first interactive element to be presented on the user device, the first interactive element at a first angular position outside of the first horizontal field of view at the first time point;

receive, from the user device at a second time point, a first input including a selection on the user device of the initial view of the immersive video content and a gesture, received from the user device, in a direction towards the first angular position;

in response to receiving the first input, cause a viewpoint of the immersive video content to change to a first view having a second horizontal field of view at a second angular direction different from the first angular direction;

determine that the first angular position is within the second horizontal field of view of the first view of the immersive video content;

in response to determining that the first angular position is within the second horizontal field of view of the first view, identify a content creator associated with the first interactive element;

determine a length of time in which the first angular position is within the viewpoint of the second horizontal field of view before a user input causes a change in viewpoint from the first view to a second view, wherein the first angular position is not within the second view; and

assign attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element, the attribution information determined based on the determined length of time.

9. The system of claim 8 , wherein the hardware processor is further programmed to:

identify a spatial position associated with the first interactive element; and

determine whether the first view of the immersive video content includes the spatial position associated with the first interactive element.

10. The system of claim 8 , wherein the first interactive element is selectable.

11. The system of claim 10 , wherein the hardware processor is further programmed to:

receive an indication that the first interactive element has been selected; and

cause an action associated with the first interactive element to be performed on the user device.

12. A non-transitory computer-readable medium containing computer executable instructions that, when executed by a processor, cause the processor to perform a method for presenting interactive elements within video content is provided, the method comprising:

causing, at a first time point, an initial view of immersive video content to be presented on a user device, wherein the immersive video content includes at least the initial view having a first horizontal field of view at a first angular direction, and a first interactive element to be presented on the user device, the first interactive element at a first angular position outside of the first horizontal field of view at the first time point;

receiving, from the user device at a second time point, an input including a selection on the user device of the initial view of the immersive video content and a gesture, received from the user device, in a direction towards the first angular position;

in response to receiving the input, causing a viewpoint of the immersive video content to change to a first view having a second horizontal field of view at a second angular direction different from the first angular direction, the immersive video content further comprising a second view, the second view comprising a second interactive element at a second angular position outside of the first view;

determining that the first angular position is within the second horizontal field of view of the first view of the immersive video content and determining that the second angular position has not been within the first view of the immersive video content;

in response to determining that the first angular position is within the second horizontal field of view of the first view and determining that the second angular position has not been within the first view of the immersive video content, identifying a content creator associated with the first interactive element; and

assigning attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element and not indicating the presentation of the second interactive element.

13. The non-transitory computer-readable medium of claim 12 , wherein determining that the first interactive element has been presented further comprises:

identifying a spatial position associated with the first interactive element; and

determining whether the first view of the immersive video content includes the spatial position associated with the first interactive element.

14. The non-transitory computer-readable medium of claim 12 , wherein the first interactive element is selectable.

15. The non-transitory computer-readable medium of claim 14 , wherein the method further comprises:

receiving an indication that the first interactive element has been selected; and

causing an action associated with the first interactive element to be performed on the user device.

16. The non-transitory computer-readable medium of claim 15 , wherein the action is causing a web page to open.

17. The non-transitory computer-readable medium of claim 15 , wherein the action is causing a user interface for sharing the immersive video content to be presented.

18. The non-transitory computer-readable medium of claim 15 , wherein the attribution information further indicates that the interactive element has been selected.

19. The method of claim 1 , wherein the immersive video content further includes a second view, the second view including a second interactive element to be presented within the second view.

20. A method, comprising:

causing, at a first time point, an initial view of immersive video content to be presented on a user device, wherein the immersive video content includes at least the initial view having a first horizontal field of view at a first angular direction, and a first interactive element to be presented on the user device, the first interactive element at a first angular position outside of the first horizontal field of view at the first time point;

receiving, from the user device at a second time point, an input including a selection on the user device of the initial view of the immersive video content and a gesture, received from the user device, in a direction towards the first angular position;

in response to receiving the input, causing a viewpoint of the immersive video content to change to a first view having a second horizontal field of view at a second angular direction different from the first angular direction, the immersive video content further comprising a second view, the second view comprising a second interactive element at a second angular position outside of the first view;

determining that the first angular position is within the second horizontal field of view of the first view of the immersive video content and determining that the second angular position has not been within the first view of the immersive video content;

in response to determining that the first angular position is within the second horizontal field of view of the first view and determining that the second angular position has not been within the first view of the immersive video content, identifying a content creator associated with the first interactive element; and

assigning attribution information that indicates the presentation of the first interactive element to the content creator associated with the first interactive element and not indicating the presentation of the second interactive element.

21. The method of claim 1 , wherein the first interactive element is from a plurality of interactive elements, each element of the plurality of interactive elements is associated with a corresponding set of predetermined coordinates; and

wherein the second horizontal field of view comprises the first interactive element, the first interactive element is associated with a first set of predetermined coordinates, and the first interactive element becomes visible in the second horizontal field of view based on the first set of predetermined coordinates.

Assignments (2)
CHANGE OF NAME Recorded Feb 25, 2021
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 055427/0830 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 24, 2021
From: LEWIS, JUSTIN; DAVIES, RUXANDRA GEORGIANA
To: GOOGLE INC.
Reel/Frame 055392/0705 →
Continuity (2)
Continuation 14979347 · Dec 22, 2015
Related Publication 20190342633A1 · Nov 7, 2019