Methods and apparatus to collect impressions associated with over-the-top media devices
Methods and apparatus to collect impressions associated with over-the-top media devices are disclosed. Example disclosed apparatus include a device identifier collector at a first server, the device identifier collector to: receive a first request initiated at a user-controlled client device, the first request including a client device identifier that identifies the user-controlled client device and an over-the-top device identifier that identifies an over-the-top device that presents media via a media presentation device, the over-the-top device different than the user-controlled client device; forward a mapping identifier and the client device identifier to a second server of a database proprietor, the mapping identifier associated with the over-the-top device identifier. Example apparatus also include an impressions collector at the first server, the impressions collector to: receive a second request initiated by the over-the-top device, the second request including the over-the-top device identifier and a media identifier; and forward the mapping identifier and the media identifier to the second server of the database proprietor. Example apparatus also include a demographic collector to receive aggregate demographic impressions from the database proprietor, the aggregate demographic impressions including the media identifier and demographics corresponding to the user of the user-controlled client device.
1. An apparatus comprising:
a device identifier collector at a first server, the device identifier collector to:
receive a first request initiated at a user-controlled client device, the first request including a client device identifier that identifies the user-controlled client device and an over-the-top device identifier that identifies an over-the-top device that presents media via a media presentation device, the over-the-top device different than the user-controlled client device; and
forward a mapping identifier and the client device identifier to a second server of a database proprietor, the mapping identifier associated with the over-the-top device identifier;
an impressions collector at the first server, the impressions collector to:
receive a second request initiated by the over-the-top device, the second request including the over-the-top device identifier and a media identifier; and
forward the mapping identifier and the media identifier to the second server of the database proprietor; and
a demographic collector to receive aggregate demographic impressions from the database proprietor, the aggregate demographic impressions including the media identifier and demographics corresponding to a user of the user-controlled client device.
2. The apparatus of claim 1 , wherein the device identifier collector is to forward the mapping identifier and the client device identifier during a first phase and the impressions collector is to forward the mapping identifier and the over-the-top device identifier during a second phase, the second phase after the first phase.
3. The apparatus of claim 1 , wherein the first request and the second request are received at a first domain, and the database proprietor is in a second domain.
4. The apparatus of claim 1 , wherein the over-the-top device is different than the user-controlled client device.
5. The apparatus of claim 1 , wherein the over-the-top device is incorporated into the media presentation device.
6. The apparatus of claim 1 , wherein the first request is an HTTP request or an HTTPS request, and the second request is an impression request.
7. The apparatus of claim 1 , wherein the demographic collector is to receive the aggregate demographic impressions in response to the impressions collector forwarding the mapping identifier associated with the over-the-top device identifier and the media identifier.
8. A tangible computer readable storage medium comprising instructions which, when executed, cause a first server to at least:
receive a first request initiated at a user-controlled client device, the first request including a client device identifier that identifies the user-controlled client device and an over-the-top device identifier that identifies an over-the-top device that presents media via a media presentation device, the over-the-top device different than the user-controlled client device;
forward a mapping identifier and the client device identifier to a second server of a database proprietor, the mapping identifier associated with the over-the-top device identifier;
receive a second request initiated by the over-the-top device, the second request including the over-the-top device identifier and a media identifier;
forward the mapping identifier and the media identifier to the second server of the database proprietor; and
receive aggregate demographic impressions from the database proprietor, the aggregate demographic impressions including the media identifier and demographics corresponding to a user of the user-controlled client device.
9. The storage medium of claim 8 , wherein the instructions cause the first server to forward the mapping identifier and the client device identifier during a first phase and to forward the mapping identifier and the over-the-top device identifier during a second phase, the second phase after the first phase.
10. The storage medium of claim 8 , wherein the first request and the second request are received at a first domain, and the database proprietor is in a second domain.
11. The storage medium of claim 8 , wherein the over-the-top device is different than the user-controlled client device.
12. The storage medium of claim 8 , wherein the over-the-top device is incorporated into the media presentation device.
13. The storage medium of claim 8 , wherein the first request is an HTTP request or an HTTPS request and the second request is an impression request.
14. The storage medium of claim 8 , wherein the first server is to receive the aggregate demographic impressions in response to the forward of the mapping identifier associated with the over-the-top device identifier and the media identifier.
15. An apparatus comprising:
memory including machine readable instructions; and
processor circuitry to execute the instructions to:
receive, at a first server, a first request initiated at a user-controlled client device, the first request including a client device identifier that identifies the user-controlled client device and an over-the-top device identifier that identifies an over-the-top device that presents media via a media presentation device, the over-the-top device different than the user-controlled client device;
forward a mapping identifier and the client device identifier to a second server of a database proprietor, the mapping identifier associated with the over-the-top device identifier;
receive, at the first server, a second request initiated by the over-the-top device, the second request including the over-the-top device identifier and a media identifier;
forward the mapping identifier and the media identifier to the second server of the database proprietor; and
receive aggregate demographic impressions from the database proprietor, the aggregate demographic impressions including the media identifier and demographics corresponding to a user of the user-controlled client device.
16. The apparatus of claim 15 , wherein the processor circuitry is to execute the instructions to forward the mapping identifier and the client device identifier during a first phase and to forward the mapping identifier and the over-the-top device identifier during a second phase, the second phase after the first phase.
17. The apparatus of claim 15 , wherein the first request and the second request are received at a first domain, and the database proprietor is in a second domain.
18. The apparatus of claim 15 , wherein the over-the-top device is different than the user-controlled client device.
19. The apparatus of claim 15 , wherein the over-the-top device is incorporated into the media presentation device.
20. The apparatus of claim 15 , wherein the first server is to receive the aggregate demographic impressions in response to the processor circuitry executing the instructions to forward the mapping identifier associated with the over-the-top device identifier and the media identifier.