Systems and methods for displaying filters and intercepts leveraging a predictive analytics architecture
A system and method are disclosed for improving searching functionalities using graphical user interfaces. A web-based platform receives data relating to user activity during a search session, and furthermore presents suggested actions and/or search refinements based on the user activity. Processing modules include logic for identifying patterns and/or indicators in the user activity, and furthermore match detected patterns and/or indicators with suggested actions. The suggested actions are presented on the graphical user interface for allowing a user to refine the search session without exiting or terminating the search session.
1. A system comprising:
a web-based platform comprising one or more processing modules, wherein the web-based platform is operatively connected to an electronic computing device executing an application, and wherein the web-based platform receives search session data in an uninterrupted data flow from the electronic computing device, the search session data corresponding to a user continuously viewing and interacting with one or more property listings included in a property listing search session presented on a display at the electronic computing device, wherein the property listing search session comprises a presentment of a plurality of property listings displayed as visually-presentable data objects in a linear scrollable arrangement, and wherein the web-based platform is operable to:
in response to receiving the search session data, process the search session data at the one or more processing modules to identify search session patterns or indicators representative of user search behavior via static logic or dynamic logic, wherein the static logic comprises predetermined logic for identifying predetermined search patterns or indicators within the search session data, and wherein the dynamic logic comprises machine learning-generated logic for identifying search patterns or indicators within the search session data not identifiable by the static logic, and wherein the machine learning-generated logic is automatically reconfigured in response to identifying search patterns or indicators in the search session data;
in response to identifying user search patterns or indicators within the search session data, match a particular user action suggestion with the identified user search patterns and/or indicators, wherein the particular user action suggestion comprises instructions for modifying the display at the electronic computing device for presenting suggested property listing search refinement parameters; and
transmit the particular user action suggestion to the electronic computing device, wherein the particular user action suggestion is transmitted as a particular visually-presentable data object and comprises instructions for establishing a connection back to the web-based platform for returning selected property listing search refinement parameters received in response to the user engaging with the particular user action suggestion, wherein the particular user action suggestion is presented on the display at the electronic computing device as the particular visually-presentable data object positioned between two other visually-presentable data objects in the linear scrollable arrangement representing two property listings of the plurality of property listings in response to the user scrolling through the linear scrollable arrangement.
2. The system of claim 1 , wherein the indicators included in the search session data comprise total time spent viewing the particular property listing.
3. The system of claim 1 , wherein the one or more processing modules comprise machine learning algorithms for generating predicted property listing characteristics desired by the user based on the search session data.
4. The system of claim 1 , wherein the web-based platform comprises third-party user data corresponding to a geolocation associated with the one or more property listings, and further comprising searched parameters by a plurality of different users associated with the geolocation.
5. The system of claim 1 , wherein the selected property listing search refinement parameters comprise data relating to user interaction with an adjustable slide bar or selection of property listing search parameters.
6. The system of claim 5 , wherein the web-based platform is further operable to:
receive the selected property listing search refinement parameters in response to the user interacting with the user action suggestion; and
transmit one or more refined property listings to the electronic computing device to be presented on the display, wherein the one or more refined property listings comprise property listing characteristics included in the selected property listing search refinement parameters.
7. The system of claim 1 , wherein the search session data comprises real-time and/or historical data corresponding to trends in searching property listings on electronic computing devices.
8. The system of claim 7 , wherein the historical data comprises prior search session data corresponding to the user or other users.
9. The system of claim 1 , wherein the particular user action suggestion is presented in-line with one or more property listings of the property listing search session, wherein the particular user action suggestion is presented in a visual format comprising dimensions matching those of the one or more property listings.
10. The system of claim 9 , wherein the particular user action suggestion is presented as a slide-out notification visually resembling the one or more property listings.
11. A method executed via a web-based platform comprising one or more processing modules, wherein the web-based platform is operatively connected to an electronic computing device executing an application, and wherein the web-based platform receives search session data in an uninterrupted data flow from the electronic computing device, the search session data corresponding to a user continuously viewing and interacting with one or more property listings included in a property listing search session presented on a display at the electronic computing device, wherein the property listing search session comprises a presentment of a plurality of property listings displayed as visually-presentable data objects in a linear scrollable arrangement, the method comprising the steps of:
in response to receiving the search session data, processing the search session data at the one or more processing modules to identify search session patterns or indicators representative of user search behavior via static logic or dynamic logic, wherein the static logic comprises predetermined logic for identifying predetermined search patterns or indicators within the search session data, and wherein the dynamic logic comprises machine learning-generated logic for identifying search patterns or indicators within the search session data not identifiable by the static logic, and wherein the machine learning-generated logic is automatically reconfigured in response to identifying search patterns or indicators in the search session data;
in response to identifying user search patterns or indicators within the search session data, matching a particular user action suggestion with the identified user search patterns and/or indicators, wherein the particular user action suggestion comprises instructions for modifying the display at the electronic computing device for presenting suggested property listing search refinement parameters; and
transmitting the particular user action suggestion to the electronic computing device, wherein the particular user action suggestion is transmitted as a particular visually-presentable data object and comprises instructions for establishing a connection back to the web-based platform for returning selected property listing search refinement parameters received in response to the user engaging with the particular user action suggestion, wherein the particular user action suggestion is presented on the display at the electronic computing device as the particular visually-presentable data object positioned between two other visually-presentable data objects in the linear scrollable arrangement representing two property listings of the plurality of property listings in response to the user scrolling through the linear scrollable arrangement.
12. The method of claim 11 , wherein the indicators included in the search session data comprise total time spent viewing the particular property listing.
13. The method of claim 11 , wherein the one or more processing modules comprise machine learning algorithms for generating predicted property listing characteristics desired by the user based on the search session data.
14. The method of claim 11 , wherein the web-based platform comprises third-party user data corresponding to a geolocation associated with the one or more property listings, and further comprising searched parameters by a plurality of different users associated with the geolocation.
15. The method of claim 11 , wherein the selected property listing search refinement parameters comprise data relating to user interaction with an adjustable slide bar or selection of property listing search parameters.
16. The method of claim 15 , further comprising the steps of:
receiving the selected property listing search refinement parameters in response to the user interacting with the user action suggestion; and
transmitting one or more refined property listings to the electronic computing device to be presented on the display, wherein the one or more refined property listings comprise property listing characteristics included in the selected property listing search refinement parameters.
17. The method of claim 11 , wherein the search session data comprises real-time and/or historical data corresponding to trends in searching property listings on electronic computing devices.
18. The method of claim 17 , wherein the historical data comprises prior search session data corresponding to the user or other users.
19. The method of claim 11 , wherein the particular user action suggestion is presented in-line with one or more property listings of the property listing search session, wherein the particular user action suggestion is presented in a visual format comprising dimensions matching those of the one or more property listings.
20. The method of claim 19 , wherein the particular user action suggestion is presented as a slide-out notification visually resembling the one or more property listings.