SYSTEM AND METHOD FOR ADVERTISING DISTRIBUTION THROUGH MOBILE SOCIAL GAMING
A system and method is disclosed for advertising through a social network by immersion of participants in a sponsored mobile game. A game application for the sponsored game is developed on a server and deployed on consumer devices connected to the server. The game application, operating on a smart phone, utilizes onboard GPS and camera subsystems to carry out and facilitate the game functions. A dashboard is provided for designing the game around an advertising campaign. The game application is syndicated and shared through a consumer's social media community. The game is tracked by the server. Game information and rewards are delivered to participants during and after the game. In one aspect, the game involves a participant gathering digital permits prior to and during the game which are used to complete a tagging event with other participants. Rewards such as redeemable coupons are based on actions at sponsor locations.
1 . A computer system for hosting an augmented reality game comprising:
a consumer device, having a first memory;
a server, having a second memory, operatively connected to the consumer device;
a set of program instructions resident in the first memory and the second memory that, when executed cause the computer system to perform the steps of:
enabling the consumer device;
enabling a target;
collocating the consumer device and the target;
advising the consumer device of a proximity of the target;
receiving a tag event from the consumer device;
confirming the tag event by the server; and,
delivering a reward, associated with the tag event, to the consumer device.
2 . The computer system of claim 1 wherein the step of enabling the consumer device further comprises:
sending a permit to the consumer device.
3 . The computer system of claim 2 further comprising:
a sponsor device operatively connected to the server; and,
wherein the step of sending a permit further comprises:
sending, by the consumer device to the server, a participant profile;
receiving, by the server from the sponsor device, a profile criteria;
matching, by the server, the participant profile to the profile criteria, to derive a match list;
deriving, by the server, a list of eligible games based on the match list; and,
sending, by the server to the consumer device, the list of eligible games.
4 . The computer system of claim 3 , wherein the match list further comprises:
a sponsor match list and a participant match list; and,
wherein the step of deriving the list of eligible games further comprises:
sending, by the server to the consumer device, the sponsor match list;
sending, by the server to the sponsor device, the consumer match list;
filtering the sponsor match list, by the consumer device, to obtain a filtered sponsor match list;
filtering the consumer match list, by the sponsor device, to obtain a filtered consumer match list; and,
deriving the list of eligible games from the filtered sponsor match list and the filtered consumer match list.
5 . The computer system of claim 1 , wherein the step of enabling the target further comprises:
a physically locatable object.
6 . The computer system of claim 1 further comprising:
a participant device, operatively connected to the server; and,
the step of enabling a target further comprises:
identifying a participant, associated with the participant device.
7 . The computer system of claim 1 , wherein the step of collocating further comprises:
defining, by the server, a collocation position;
receiving, by the server from the consumer device, a participant location;
receiving, by the server, a target location;
comparing, by the server, the participant location to the collocation position; and,
comparing, by the server, the target location to the collocation position.
8 . The computer system of claim 1 , wherein the tag event further comprises:
taking, by the consumer device, a picture of the target.
9 . The computer system of claim 1 , wherein the reward further comprises:
a number of points calculated by the server.
10 . The computer system of claim 1 , wherein the tagging event further comprises:
detecting a target image by the consumer device;
displaying a targeting reticle overlay on the target image; and,
tracking the target image with the targeting reticle.
11 . The computer system of claim 1 further comprising:
sending, by the server to the consumer device, a set of augmented reality content;
setting an initial screen location on the consumer device;
displaying the set of augmented reality content at the initial screen location;
tracking a movement of the consumer device; and,
translating the set of augmented reality content to an updated screen location on the consumer device.
12 . A computer implemented method that hosts an augmented reality game, implemented on a server and a consumer device, connected by a network, comprising the steps of:
enabling the consumer device;
enabling a target;
collocating the consumer device and the target;
advising the consumer device of a proximity of the target;
receiving a tag event from the consumer device;
confirming the tag event by the server; and,
delivering a reward, associated with the tag event, to the consumer device.
13 . The method of claim 11 further comprising the step of:
sending a permit to the consumer device.
14 . The method of claim 12 , wherein the network is further connected to a sponsor device and wherein the step of sending a permit further comprises:
sending, by the consumer device to the server, a participant profile;
receiving, by the server from the sponsor device, a profile criteria;
matching, by the server, the participant profile to the profile criteria, to derive a match list;
deriving, by the server, a list of eligible games based on the match list; and,
sending, by the server to the consumer device, the list of eligible games.
15 . The method of claim 13 , wherein the step of matching further comprises:
deriving a sponsor match list;
deriving a participant match list; and,
wherein the step of deriving the list of eligible games further comprises:
sending, by the server to the consumer device, the sponsor match list;
sending, by the server to the sponsor device, the consumer match list;
filtering the sponsor match list, by the consumer device, to obtain a filtered sponsor match list;
filtering the consumer match list, by the sponsor device, to obtain a filtered consumer match list; and,
deriving the list of eligible games from the filtered sponsor match list and the filtered consumer match list.
16 . The method of claim 11 , wherein the step of enabling the target further comprises:
identifying a physically locatable object.
17 . The method of claim 11 , wherein the network is further connected to a participant device and wherein the step of enabling further comprises:
identifying a participant, associated with the participant device.
18 . The method of claim 11 further comprising:
defining, by the server, a collocation position;
receiving, by the server from the consumer device, a participant location;
receiving, by the server, a target location;
comparing, by the server, the participant location to the collocation position; and,
comparing, by the server, the target location to the collocation position.
19 . The method of claim 11 further comprising:
taking, by the consumer device, a picture of the target.
20 . The method of claim 11 further comprising:
a number of points calculated by the server.
21 . The method of claim 11 further comprising:
detecting a target image by the consumer device;
displaying a targeting reticle overlay on the target image; and,
tracking the target image with the targeting reticle.
22 . The method of claim 11 further comprising:
sending, by the server to the consumer device, a set of augmented reality content;
setting an initial screen location on the consumer device;
displaying the set of augmented reality content at the initial screen location;
tracking a movement of the consumer device; and,
translating the set of augmented reality content to an updated screen location on the consumer device.