System and method for filtering content based on gestures

1. A method for filtering and storing preferences to minimize user involvement, the method comprising:

presenting first content to a user of a mobile device, the first content related to one or more first content parameters comprising a topic or category, a content format comprising a designation of one of text or graphics, and one of an advertisement, a coupon, or a survey;

recording a user gesture with at least one gesture recording device associated with the mobile device, the user gesture initiated by a command;

determining one of a positive or a negative content-related preference from the user gesture;

associating the content-related preference with the one or more first content parameters;

presenting second content to the user of the mobile device;

filtering the second content in accordance with a retrieved one or more preferences related to one or more second content parameters, the second content related to one or more second content parameters comprising a topic or category, a content format, and one of an advertisement, a coupon, or a survey; and

presenting the filtered second content to the user of the mobile device.

2. The method of claim 1 , wherein the content related preference comprises a positive preference reflecting the user's desire to receive content corresponding to the content-related preference, and wherein filtering the second content comprises applying the positive preference to determine content to present to the user.

3. The method of claim 1 , wherein the content related preference comprises a negative preference reflecting the user's desire to not receive content corresponding to the content-related preference, and wherein filtering the second content comprises applying the negative preference to determine content to not present to the user.

4. The method of claim 1 , wherein the determining the one of a positive or a negative content-related preference further comprises:

receiving an input from the user of the mobile device in association with the gesture that indicates the content-related preference.

5. The method of claim 1 , comprising:

storing the association in a preference datastore;

retrieving the one of a positive or a negative content-related preference from the preference datastore based on the one or more parameters of the first content;

filtering the first content in accordance with the one of a positive or a negative content-related preference; and

presenting filtered first content to the user.

6. The method of claim 1 , comprising:

recording a second gesture in respect of the filtered second content, the second gesture indicating a preference in respect of the filtered second content; and

storing the preference for the filtered second content as indicated by the second gesture.

7. The method of claim 1 , comprising:

selecting to execute, by the user, a preference recording application, in response to presenting filtered first content to the user.

8. The method of claim 7 , wherein the preference recording application enables a user to record a gesture-based preference.

9. The method of claim 5 , wherein the preference datastore comprises a memory of the mobile device.

10. The method of claim 1 , wherein recording a user gesture comprises recording motion of the mobile device.

11. The method of claim 1 , wherein recording a user gesture comprises recording motion of a non-integrated device separate from and in communication with the mobile device.

12. The method of claim 11 , wherein recording a user gesture comprises recording eye movement of the user.

13. The method of claim 1 , wherein recording a user gesture comprises recording a degree of movement.

14. The method of claim 13 , comprising:

ranking a preference based on the degree of movement.

15. The method of claim 5 , comprising:

providing the one or more second content parameters to the preference datastore.