Systems and methods for addressable targeting of advertising content

1. A method of targeting of advertising content for a consumer product, the method comprising:

enriching product purchaser data for a plurality of product purchaser devices associated with purchase of the consumer product with consumer demographic data including a plurality of demographic attributes;

calculating, by a hardware processor, a vector of probabilities that a product purchaser device among the plurality of product purchaser devices will have a demographic attribute among the plurality of demographic attributes,

enriching electronic content subscriber data for a plurality of electronic content subscriber devices with the consumer demographic data, each electronic content subscriber device being among the plurality of product purchaser devices,

calculating, by the hardware processor, a vector of demographic attributes for each electronic content subscriber device among the plurality of electronic content subscriber devices;

calculating by the hardware processor a first similarity between the product purchaser data and each electronic content subscriber device among the plurality of electronic content subscriber devices by calculating a vector match between the vector of probabilities and the vector of demographic attributes for each electronic content subscriber device among the plurality of electronic content subscriber devices; and

selecting electronic content subscriber devices among the plurality of electronic content subscriber devices based on the first similarity to the product purchasers as target electronic content subscriber devices for the advertising content.

2. The method of claim 1 , wherein the vector match is calculated based on a correlation between the demographic attributes of the electronic content subscriber devices and the calculated vector of probabilities.

3. The method of claim 1 , further comprising:

obtaining from a set top box set top box data including viewing behavior data of a plurality of viewing persons;

selecting, as purchaser-viewers, product purchasers among the plurality of product purchasers matching viewing persons among the plurality of viewing persons;

selecting electronic content subscriber devices among the plurality of electronic content subscriber devices matching viewing persons among the plurality of viewing persons,

wherein the calculating the first similarity is based on viewing behavior data of the purchaser-viewers and viewing behavior data of the selected electronic content subscriber devices.

4. The method of claim 1 , further comprising:

obtaining, over the network, viewing data of a plurality of viewing persons, the viewing data including a plurality of viewed media viewed by a respective viewing person among the plurality of viewing persons and the viewed media including attributes of the respective viewing person;

calculating by the hardware processor a second similarity between one or more product purchasers and each viewed media, the one or more product purchasers and each viewed media having at least one attribute in common;

selecting viewed media among the viewed media based on the second similarity to the product purchasers as purchaser media;

selecting purchaser media as target media for the advertising content when it is determined that the purchaser media is viewed by one or more target electronic content subscriber devices.

5. A system for targeting of advertising content for a consumer product, the system comprising:

a server providing consumer demographic data from over the network;

an advertising targeting controller configured to:

enrich product purchaser data for a plurality of product purchaser devices associated with purchase of the consumer product with the consumer demographic data including a plurality of demographic attributes;

calculate, by a hardware processor, a vector of probabilities that a product purchaser device among the plurality of product purchaser devices will have a demographic attribute among the plurality of demographic attributes,

enrich electronic content subscriber data for a plurality of electronic content subscriber devices with the consumer demographic data, each electronic content subscriber device being among the plurality of product purchaser devices,

calculate, by the hardware processor, a vector of demographic attributes for each electronic content subscriber device among the plurality of electronic content subscriber devices;

calculate by the hardware processor a first similarity between the product purchaser data and each electronic content subscriber device among the plurality of electronic content subscriber devices by calculating a vector match between the vector of probabilities and the vector of demographic attributes for each electronic content subscriber device among the plurality of electronic content subscriber devices; and

select electronic content subscriber devices among the plurality of electronic content subscriber devices based on the first similarity to the product purchasers as target electronic content subscriber devices for the advertising content.

6. The system of claim 5 , wherein the vector match is calculated based on a correlation between the demographic attributes of the electronic content subscriber devices and the calculated vector of probabilities.

7. The system of claim 5 , further comprising:

a set top box set providing top box data including viewing behavior data of a plurality of viewing persons,

wherein the advertising targeting controller is further configured to:

obtain the set top box data;

select, as purchaser-viewers, product purchasers among the plurality of product purchasers matching viewing persons among the plurality of viewing persons; and

select electronic content subscriber devices among the plurality of electronic content subscriber devices matching viewing persons among the plurality of viewing persons, and

wherein the calculating the first similarity is based on viewing behavior data of the purchaser-viewers and viewing behavior data of the selected electronic content subscriber devices.

8. The system of claim 5 , further comprising:

a second server providing, over the network, viewing data of a plurality of viewing persons, the viewing data including a plurality of viewed media viewed by a respective viewing person among the plurality of viewing persons and the viewed media including attributes of the respective viewing person;

wherein the advertising targeting controller is further configured to:

obtain the viewing data;

calculate by the hardware processor a second similarity between one or more product purchasers and each viewed media, the one or more product purchasers and each viewed media having at least one attribute in common;

select viewed media among the viewed media based on the second similarity to the product purchasers as purchaser media; and

select purchaser media as target media for the advertising content when it is determined that the purchaser media is viewed by one or more target electronic content subscriber devices.

9. A non-transitory computer readable medium storing a program causing a computer to execute a method of targeting of advertising content for a consumer product, the method comprising:

enriching product purchaser data for a plurality of product purchaser devices associated with purchase of the consumer product with consumer demographic data including a plurality of demographic attributes;

enriching the electronic content subscriber data for a plurality of electronic content subscriber devices with the consumer demographic data, each electronic content subscriber device being among the plurality of product purchaser devices,

calculating, by a hardware processor, a vector of probabilities that a product purchaser device among the plurality of product purchaser devices will have a demographic attribute among the plurality of demographic attributes,

calculating, by the hardware processor, a vector of demographic attributes for each electronic content subscriber device among the plurality of electronic content subscriber devices;

calculating by the hardware processor a first similarity between the product purchaser data and one or more electronic content subscriber devices among the plurality of electronic content subscriber devices by calculating a vector match between the vector of probabilities and the vector of demographic attributes for each electronic content subscriber device among the plurality of electronic content subscriber devices; and

selecting electronic content subscriber devices among the plurality of cable subscriber devices based on the first similarity to the product purchasers as target cable subscriber devices for the advertising content.

10. The non-transitory computer readable medium according to claim 9 , wherein the vector match is calculated based on a correlation between the demographic attributes of the electronic content subscriber devices and the calculated vector of probabilities.

11. The non-transitory computer readable medium according to claim 9 , the executed method further comprising:

obtaining from a set top box set top box data including viewing behavior data of a plurality of viewing persons;

selecting, as purchaser-viewers, product purchasers among the plurality of product purchasers matching viewing persons among the plurality of viewing persons;

selecting electronic content subscriber devices among the plurality of electronic content subscriber devices matching viewing persons among the plurality of viewing persons,

wherein the calculating the first similarity is based on viewing behavior data of the purchaser-viewers and viewing behavior data of the selected electronic content subscriber devices.

12. The non-transitory computer readable medium according to claim 9 , the executed method further comprising:

obtaining, over the network, viewing data of a plurality of viewing persons, the viewing data including a plurality of viewed media viewed by a respective viewing person among the plurality of viewing persons and the viewed media including attributes of the respective viewing person;

calculating by the hardware processor a second similarity between one or more product purchasers and each viewed media, the one or more product purchasers and each viewed media having at least one attribute in common;

selecting viewed media among the viewed media based on the second similarity to the product purchasers as purchaser media;

selecting purchaser media as target media for the advertising content when it is determined that the purchaser media is viewed by one or more target electronic content subscriber devices.