BUSINESS LISTING UPDATE MANAGEMENT

1 . A method comprising:

storing a rule associated with a data field of a business listing associated with a merchant system;

monitoring, by processing device, the merchant system to determine an occurrence of an event corresponding to the rule;

in response to the occurrence of the event, transmit a notification to the merchant system, wherein the notification includes a prompt to update a value stored in the data field of the business listing;

receiving a response from the merchant system comprising an updated value corresponding to the data field of the business listing;

storing the updated value corresponding to the data field in an updated record associated with the business listing; and

transmitting at least a portion of the updated record to a business listing provider system.

2 . The method of claim 1 , further comprising:

receiving, from the merchant system, one or more inputs identifying the data field and a time parameter corresponding to the rule; and

generating the rule based on the one or more inputs.

3 . The method of claim 1 , further comprising generating, by the processing device, the rule, wherein the rule identifies the data field and a time parameter.

4 . The method of claim 3 , wherein the time parameter comprises a time frame during which at least one of the notification or one or more follow-up notifications are to be transmitted to the merchant system.

5 . The method of claim 4 , wherein the time parameter comprises a frequency associated with transmitting the notification or the one or more follow-up notifications.

6 . The method of claim 1 , further comprising generating the rule based at least in part on search query activity associated with the merchant system.

7 . The method of claim 1 , wherein the event comprises an expiration of a time period associated with updating the data field.

8 . A system comprising:

a memory to store instructions; and

a processing device operatively coupled to the memory, the processing device to execute the instructions to:

track activity associated with updating one or more data fields of a business listing associated with a merchant system;

generate, based on the activity, a rule associated with the one or more data fields of the business listing of the merchant system, wherein the rule includes a time parameter and an identification of a first data field;

execute the rule to monitor the merchant system for an update to the first data field of the business listing; and

transmit a notification to the merchant system, wherein the notification includes a prompt to update a value stored in the first data field of the business listing.

9 . The system of claim 8 , wherein the activity comprises a set of data relating to updates to the data field by a plurality of third party systems in a cluster comprising the merchant system.

10 . The system of claim 8 , wherein the activity comprises a set of data relating to updates to the data field by the merchant system.

11 . The system of claim 8 , wherein the notification is transmitted to one or more devices associated with the merchant system.

12 . The system of claim 8 , the processing device to execute the instructions to:

receive a response from the merchant system comprising an updated value corresponding to the first data field of the business listing; and

store the updated value corresponding to the first data field in an updated record associated with the business listing.

13 . The system of claim 12 , wherein the updated value comprises at least one of new data to complete the data field, a changed value for data corresponding to the data field, or additional data added to the data field.

14 . The system of claim 12 , the processing device to execute the instructions to transmit at least a portion of the updated record to a business listing provider system.

15 . The system of claim 14 , wherein the business listing provider system comprises at least one of a website associated with the merchant system or a third party search engine system.

16 . A non-transitory computer readable storage medium having instructions that, if executed by a processing device, cause the processing device to:

track search activity of a plurality of user systems relating to a business listing associated with a merchant system;

generate, based on the search activity, a rule associated with a data field of the business listing of a merchant system; and

transmit, based on execution of the rule, a notification to the merchant system, wherein the notification includes a prompt to update a value stored in the one or more data field of the business listing.

17 . The non-transitory computer readable storage medium of claim 16 , the processing device further to:

receive a response to the notification from the merchant system comprising an updated value corresponding to the data field of the business listing; and

store the updated value corresponding to the data field in an updated record associated with the business listing.

18 . The non-transitory computer readable storage medium of claim 17 , the processing device further to transmit the updated record to a business listing provider system.

19 . The non-transitory computer readable storage medium of claim 16 , wherein the search activity associated with the data field satisfies a search activity condition.

20 . The non-transitory computer readable storage medium of claim 19 , wherein the search activity condition comprises a first percentage of search activity associated with the data field exceeds a threshold value of a total search activity associated with the business listing.