System and methods for analyzing content engagement in conjunction with social media
Audience engagement is analyzed by receiving at least one analysis parameter comprising a content selection parameter, identifying one or more content based on the content selection parameter, determining viewership for the one or more content, determining one or more keywords for the one or more content based on the content, filtering social media messages based on the determined one or more keywords, and calculating an audience engagement measurement corresponding to the one or more content based on the viewership and the social media messages.
1. A method for analyzing audience engagement, the method comprising:
receiving a content selection parameter and a demographic parameter;
identifying, based on the content selection parameter, one or more content and data associated with the one or more content;
determining viewership for the one or more content by viewers with the demographic parameter;
determining, based on the data associated with the one or more content, one or more keywords associated with the one or more content;
assigning a weight to each of the one or more keywords, the weight indicating how closely the one or more keywords are related to the one or more content;
filtering social media messages based on the one or more keywords and a time associated with presentation of the one or more content to identify a subset of the social media messages;
weighting the social media messages in the subset of the social media messages based on a frequency of the one or more keywords in the subset of the social media messages and the weights of each of the one or more keywords; and
calculating, based on the viewership and the weighted social media messages in the subset of the social media messages, an audience engagement measurement corresponding to the one or more content.
2. The method of claim 1 , wherein filtering the social media messages is further based on the demographic parameter.
3. The method of claim 1 , wherein the demographic parameter comprises at least one of an age range, a geographic location, or a household income range.
4. The method of claim 1 , further comprising receiving the social media messages from a plurality of social media service providers.
5. The method of claim 1 , wherein filtering the social media messages comprises discarding social media messages associated with weights below a minimum threshold confidence score.
6. The method of claim 1 , further comprising analyzing the filtered social media messages in terms of sentiment to determine whether each social media message of the filtered social media messages is positive or negative towards the one or more content.
7. The method of claim 1 , wherein the data associated with the one or more content comprises at least one of an identifier for each content, a date/time for each content, or a distribution identifier for each content.
8. The method of claim 1 , wherein the content selection parameter comprises an identifier of an advertisement.
9. The method of claim 8 , further comprising adjusting an advertising campaign based on the audience engagement measurement.
10. The method of claim 1 , wherein the social media messages omit personal identification information.
11. The method of claim 1 , wherein determining the viewership for the one or more content comprises receiving viewing data from at least one of set tops boxes, smart televisions, or streaming content providers.
12. The method of claim 1 , wherein determining the viewership for the one or more content comprises receiving viewing data from at least one of a digital broadcast satellite service provider, a cable television provider, or an Internet service provider.
13. The method of claim 1 , wherein calculating the audience engagement measurement corresponding to the one or more content comprises dividing the viewership for the one or more content by a weighted count of the subset of the social media messages.
14. The method of claim 1 , wherein assigning the weight to each of the one or more keywords is based on a number of the filtered social media messages including the keyword or a variant of the keyword.
15. The method of claim 1 , wherein the data associated with the one or more content comprises at least one of an actor within each content, a character within each content, a plot of each content, or closed captioning text of each content.
16. The method of claim 1 , wherein the demographic parameter comprises an age range and a geographic location.
17. The method of claim 1 , wherein the weight indicating how closely the one or more keywords are related to the one or more content exceeds a minimum threshold confidence score.
18. A system for analyzing audience engagement, the system comprising:
at least one processor;
at least one memory comprising instructions configured to be executed by the at least one processor to perform a method comprising:
receiving a content selection parameter and a demographic parameter;
identifying, based on the content selection parameter, one or more content and data associated with the one or more content;
determining viewership for the one or more content by viewers with the demographic parameter;
determining, based on the data associated with the one or more content, one or more keywords associated with the one or more content;
assigning a weight to each of the one or more keywords, the weight indicating how closely the one or more keywords are related to the one or more content;
filtering social media messages based on the one or more keywords and a time associated with presentation of the one or more content to identify a subset of the social media messages;
weighting the social media messages in the subset of the social media messages based on a frequency of the one or more keywords in the subset of the social media messages and the weights of each of the one or more keywords; and
calculating, based on the viewership and the weighted social media messages in the subset of the social media messages, an audience engagement measurement corresponding to the one or more content.
19. A non-transitory computer-readable medium comprising instructions executable by at least one processor to perform a method for analyzing audience engagement, the method comprising:
receiving a content selection parameter and a demographic parameter;
identifying, based on the content selection parameter, one or more content and data associated with the one or more content;
determining viewership for the one or more content by viewers with the demographic parameter;
determining, based on the data associated with the one or more content, one or more keywords associated with the one or more content;
assigning a weight to each of the one or more keywords, the weight indicating how closely the one or more keywords are related to the one or more content;
filtering social media messages based on the one or more keywords and a time associated with presentation of the one or more content to identify a subset of the social media messages;
weighting the social media messages in the subset of the social media messages based on a frequency of the one or more keywords in the subset of the social media messages and the weights of each of the one or more keywords; and
calculating, based on the viewership and the weighted social media messages in the subset of the social media messages, an audience engagement measurement corresponding to the one or more content.