System and method of a media delivery services platform for targeting consumers in real time
A media targeting system may be configured to coordinate media and manage media conflicts in its delivery to consumers. The media targeting system may in near real-time arbitrate between all offers assigned to a particular consumer or available to the consumer via one or more channels to ensure that a consumer only receives non-conflicting offers during particular time periods. The media targeting system may translate offers into a real-time, in-store loyalty environment including consumer real-time behavior assignment into traits in order to make a real-time offer assignment based on the traits.
1. A system for providing media in real-time to a consumer in a retail store, the system comprising:
one or more processors programmed to:
receive from the consumer, via a client device, a request for a promotion associated with a product selected from a digital list provided to the consumer at a location of a retail store selected by the consumer;
determine a shopping behavior of the consumer;
assign at least one real-time consumer trait to the consumer based on the shopping behavior, wherein the at least one real-time consumer trait is associated with an expiration rule set by the retail store selected by the consumer, such that after an expiration date, the consumer is no longer associated with the at least one real-time consumer trait;
target, via the client device, the media in real-time to the consumer based on the at least one real-time consumer trait;
update, in a database, the at least one real-time consumer trait after the expiration date; and
reassign, in the database, the at least one real-time consumer trait to a second consumer.
2. The system of claim 1 , wherein the at least one real-time consumer trait is updated based on a plurality of trips of the consumer to the retail store.
3. The system of claim 1 , wherein the at least one real-time consumer trait is updated based on activity external to the retail store is updated periodically.
4. The system of claim 1 , further comprising a rules database configured to store at least one real time trait definition that relates a product to a type of promotion.
5. The system of claim 1 , wherein the one or more processors are further programmed to cause the media to be delivered to the consumer via a scan-and bag facility of the retail store.
6. The system of claim 1 , wherein the shopping behavior is contextually derived.
7. The system of claim 1 , wherein the one or more processors are further programmed to cause the media to be delivered to the consumer via a promotion channel comprising a printer at a checkout, a text message, a voice message, a printed coupon, a touch point, a mobile device, a website, an overhead screen, a retail mobile computer, a kiosk, a load-to-card offer, a digital coupon, a scan-and-bag facility, or an email.
8. The system of claim 1 , wherein the one or more processors are further programmed to:
obtain an indication that a consumer purchase related to the at least one real-time consumer trait has occurred; and
extend the expiration date based on the indication.
9. The system of claim 1 , wherein the at least one real-time consumer trait is based on information obtained from third party customer relationship management systems related to the consumer.
10. The system of claim 1 , wherein the at least one real-time consumer trait is based on information indicating that the consumer is a member of a loyalty program.
11. The system of claim 1 , wherein the at least one real-time consumer trait is based on information indicating that the consumer has used a scan-and-bag facility.
12. The system of claim 1 , wherein the at least one real-time consumer trait is based on information indicating that the consumer has scrolled through a listing of one or more promotions.