Content comparison testing on linear media streams
A method is disclosed to include receiving first viewership information for a media segment displayed on a first electronic device, the first viewership information including a first viewership event associated with the media segment, where media content includes at least the media segment. The method can include receiving second viewership information for an overlay content segment displayed on a second electronic device, the second viewership information comprising a second viewership event associated with the overlay content segment. The method can include determining that a first viewership level for the overlay content segment is greater than a second viewership level for the media segment in view of the first viewership event or the second viewership event. The method can include sending a display instruction to a content management device instructing the content management device to send the overlay content segment to the first electronic device and the second electronic device.
1. A system comprising:
a memory;
a processing device, in communication with the memory configured to execute a content comparison engine, wherein the content comparison engine is configured to:
receive, via a first network connection, one or more first viewership events associated with a media segment presented on a first display;
receive, via a second network connection, one or more second viewership events associated with an overlay content segment presented on a second display;
determine a first viewership level based on the one or more second viewership events associated with the overlay content segment, the first viewership level indicating an attentiveness of a first viewer of the overlay content segment;
determine a second viewership level based on the one or more first viewership events associated with the media segment, the second viewership level indicating an attentiveness of a second viewer of the media segment;
determine that the first viewership level exceeds the second viewership level by a viewership level threshold, the viewership level threshold indicating a comparative difference between the first viewership level at the second display and the second viewership level at the first display; and
in response to the first viewership level exceeding the second viewership level by the viewership level threshold, communicate an instruction to a content management device to instruct the content management device to communicate the overlay content segment to the first display and the second display.
2. The system according to claim 1 , wherein the first viewership level is determined by a first automatic content recognition system in communication with the first display and the second viewership level is determined by a second automatic content recognition system in communication with the second display.
3. The system according to claim 1 , wherein the media segment is a first video segment and the overlay content segment is a second video segment and wherein the first video segment and the second video segment comprise different video content.
4. The system according to claim 1 , wherein:
the media segment is broadcast during a television show broadcast or a movie broadcast and corresponds to a first commercial, and
the overlay content segment corresponds to a second commercial that is superimposed onto a portion of one or more of: the television show broadcast, the movie broadcast, or the media segment.
5. The system of claim 1 , wherein each of the first display and the second display comprises:
radio frequency (RF) circuitry configured to respectively transmit data via one of the first network connection and the second network connection; and
a processing device operable to:
access online interactive media or on-demand streaming media via the RF circuitry; and
execute an operating system (OS); and
execute one or more applications.
6. The system according to claim 1 , wherein:
the one or more first viewership events are associated with one or more requests to perform one or more of:
changing a broadcast channel presented on the first display;
deactivating the first display;
muting a volume of the first display;
pausing media content presented on the first display; and
fast-forwarding of the media content presented on the first display; and
the one or more second viewership events are associated with one or more requests to perform one or more of:
changing a broadcast channel presented on the second display;
deactivating the second display;
muting a volume of the second display;
pausing the overlay content presented on the second display; and
fast-forwarding of the overlay content presented on the second display.
7. The system of claim 1 , wherein the processing device is further configured to determine that a number of second viewership events is at least one and a number of the first viewership events is zero.
8. A method comprising:
receiving, via a first network connection, one or more first viewership events associated with a media segment presented on a first display;
receiving, via a second network connection, one or more second viewership events associated with an overlay content segment presented on a second display;
determining a first viewership level based on the one or more second viewership events associated with the overlay content segment, the first viewership level indicating an attentiveness of a first viewer of the overlay content segment;
determining a second viewership level based on the one or more first viewership events associated with the media segment, the second viewership level indicating an attentiveness of a second viewer of the media segment;
determining that the first viewership level exceeds the second viewership level by a viewership level threshold, the viewership level threshold indicating a comparative difference between the first viewership level at the second display and the second viewership level at the first display; and
in response to the first viewership level exceeding the second viewership level by the viewership level threshold, communicating an instruction to a content management device to instruct the content management device to communicate the overlay content segment to the first display and the second display.
9. The method according to claim 8 , wherein the first viewership level is determined by a first automatic content recognition system in communication with the first display and the second viewership level is determined by a second automatic content recognition system in communication with the second display.
10. The method according to claim 8 , wherein the media segment is a first video segment and the overlay content segment is a second video segment and wherein the first video segment and the second video segment comprise different video content.
11. The method according to claim 8 , wherein:
the media segment is broadcast during a television show broadcast or a movie broadcast and corresponds to a first commercial, and
the overlay content segment corresponds to a second commercial that is superimposed onto a portion of one or more of: the television show broadcast, the movie broadcast, or the media segment.
12. The method of claim 8 , wherein each of the first display and the second display comprises:
radio frequency (RF) circuitry configured to respectively transmit data via one of the first network connection and the second network connection; and
a processing device operable to:
access online interactive media or on-demand streaming media via the RF circuitry; and
execute an operating system (OS); and
execute one or more applications.
13. The method according to claim 8 , wherein:
the one or more first viewership events are associated with one or more requests to perform one or more of:
changing a broadcast channel presented on the first display;
deactivating the first display;
muting a volume of the first display;
pausing media content presented on the first display; and
fast-forwarding of the media content presented on the first display; and
the one or more second viewership events are associated with one or more requests to perform one or more of:
changing a broadcast channel presented on the second display;
deactivating the second display;
muting a volume of the second display;
pausing the overlay content presented on the second display; and
fast-forwarding of the overlay content presented on the second display.
14. The method of claim 8 , further comprising determining that a number of second viewership events is at least one and a number of the first viewership events is zero.
15. A non-transitory machine-readable storage medium having stored thereon instructions that, when executed by a processing device, cause the processing device to:
receive, via a first network connection of the processing device, one or more first viewership events associated with a media segment presented on a first display;
receive, via a second network connection of the processing device, one or more second viewership events associated with an overlay content segment presented on a second display;
determine a first viewership level based on the one or more second viewership events associated with the overlay content segment, the first viewership level indicating an attentiveness of a first viewer of the overlay content segment;
determine a second viewership level based on the one or more first viewership events associated with the media segment, the second viewership level indicating an attentiveness of a second viewer of the media segment;
determine that the first viewership level exceeds the second viewership level by a viewership level threshold, the viewership level threshold indicating a comparative difference between the first viewership level at the second display and the second viewership level at the first display; and
in response to the first viewership level exceeding the second viewership level by the viewership level threshold, communicate an instruction to a content management device to instruct the content management device to communicate the overlay content segment to the first display and the second display.
16. The non-transitory machine-readable storage medium according to claim 15 , wherein the first viewership level is determined by a first automatic content recognition system in communication with the first display and the second viewership level is determined by a second automatic content recognition system in communication with the second display.
17. The non-transitory machine-readable storage medium according to claim 15 , wherein the media segment is a first video segment and the overlay content segment is a second video segment and wherein the first video segment and the second video segment comprise different video content.
18. The non-transitory machine-readable storage medium according to claim 15 , wherein:
the media segment is broadcast during a television show broadcast or a movie broadcast and corresponds to a first commercial, and
the overlay content segment corresponds to a second commercial that is superimposed onto a portion of one or more of: the television show broadcast, the movie broadcast, or the media segment.
19. The non-transitory machine-readable storage medium of claim 15 , wherein each of the first display and the second display comprises:
radio frequency (RF) circuitry configured to respectively transmit data via one of the first network connection and the second network connection; and
a processing device operable to:
access online interactive media or on-demand streaming media via the RF circuitry; and
execute an operating system (OS); and
execute one or more applications.
20. The non-transitory machine-readable storage medium according to claim 15 , wherein:
the one or more first viewership events are associated with one or more requests to perform one or more of:
changing a broadcast channel presented on the first display;
deactivating the first display;
muting a volume of the first display;
pausing media content presented on the first display; and
fast-forwarding of the media content presented on the first display; and
the one or more second viewership events are associated with one or more requests to perform one or more of:
changing a broadcast channel presented on the second display;
deactivating the second display;
muting a volume of the second display;
pausing the overlay content presented on the second display; and
fast-forwarding of the overlay content presented on the second display.