Clustering television programs based on viewing behavior
Example program clustering systems disclosed herein are to compare (i) ratios of program ratings to corresponding network ratings with (ii) a threshold to determine adjusted viewing data for respective sites during a monitoring interval, the program ratings and the corresponding network ratings determined for programs tuned on corresponding networks at the respective sites during the monitoring interval, the adjusted viewing data for a combination of a first program and a first site to represent an adjusted amount of time the first program was presented at the first site. Disclosed example program clustering systems are also to cluster the programs into program clusters based on distances between respective combinations of pairs of the programs, the distances based on the adjusted viewing data. Disclosed example program clustering systems are further to output information to identify the program clusters.
1. A program clustering system comprising:
memory including computer readable instructions; and
a processor to execute the instructions to at least:
compare (i) ratios of program ratings to corresponding network ratings with (ii) a threshold, the processor to compare the ratios with the threshold to determine adjusted viewing data for respective sites during a monitoring interval, the program ratings and the corresponding network ratings determined for programs tuned on corresponding networks at the respective sites during the monitoring interval, the adjusted viewing data for a combination of a first program and a first site to represent an adjusted amount of time the first program was presented at the first site;
cluster the programs into program clusters based on distances between respective combinations of pairs of the programs, the distances based on the adjusted viewing data; and
output information to identify the program clusters.
2. The system of claim 1 , wherein the combination of the first program and the first site is associated with a first one of the program ratings and a corresponding first one of the network ratings, and the processor is to:
set the adjusted viewing data for the combination of the first program and the first site to zero when a ratio of the first one of the program ratings to the corresponding first one of the network ratings is at least one of greater than or equal to the threshold; and
set the adjusted viewing data for the combination of the first program and the first site to the amount of time the first program was presented at the first site when the ratio of the first one of the program ratings to the corresponding first one of the network ratings is less than the threshold.
3. The system of claim 1 , wherein the processor is to cluster the programs into the program clusters based on (i) the distances between the respective combinations of pairs of the programs and (ii) at least one of a network match rate or a genre match rate exhibited by the program clusters.
4. The system of claim 3 , wherein the processor is to cluster the programs into the program clusters based on a ratio of the network match rate to the genre match rate.
5. The system of claim 1 , wherein the processor is to output characteristics of the program clusters, the characteristics including respective numbers of programs included in corresponding ones of the program clusters.
6. The system of claim 5 , wherein the characteristics further include respective average adjusted viewing data for the corresponding ones of the program clusters.
7. The system of claim 1 , wherein the processor is to display the information to identify the program clusters according to a display format.
8. A non-transitory computer readable storage medium comprising computer readable instructions which, when executed, cause a processor to at least:
compare (i) ratios of program ratings to corresponding network ratings with (ii) a threshold, the instructions to cause the processor to compare the ratio with the threshold to determine adjusted viewing data for respective sites during a monitoring interval, the program ratings and the corresponding network ratings determined for programs tuned on corresponding networks at the respective sites during the monitoring interval, the adjusted viewing data for a combination of a first program and a first site to represent an adjusted amount of time the first program was presented at the first site;
cluster the programs into program clusters based on distances between respective combinations of pairs of the programs, the distances based on the adjusted viewing data; and
output information to identify the program clusters.
9. The non-transitory computer readable storage medium of claim 8 , wherein the combination of the first program and the first site is associated with a first one of the program ratings and a corresponding first one of the network ratings, and the instructions, when executed, cause the processor to:
set the adjusted viewing data for the combination of the first program and the first site to zero when a ratio of the first one of the program ratings to the corresponding first one of the network ratings is at least one of greater than or equal to the threshold; and
set the adjusted viewing data for the combination of the first program and the first site to the amount of time the first program was presented at the first site when the ratio of the first one of the program ratings to the corresponding first one of the network ratings is less than the threshold.
10. The non-transitory computer readable storage medium of claim 8 , wherein the instructions, when executed, cause the processor to cluster the programs into the program clusters based on (i) the distances between the respective combinations of pairs of the programs and (ii) at least one of a network match rate or a genre match rate exhibited by the program clusters.
11. The non-transitory computer readable storage medium of claim 10 , wherein the instructions, when executed, cause the processor to cluster the programs into the program clusters based on a ratio of the network match rate to the genre match rate.
12. The non-transitory computer readable storage medium of claim 8 , wherein the instructions, when executed, cause the processor to output characteristics of the program clusters, the characteristics including respective numbers of programs included in corresponding ones of the program clusters.
13. The non-transitory computer readable storage medium of claim 12 , wherein the characteristics further include respective average adjusted viewing data for the corresponding ones of the program clusters.
14. A program clustering method comprising:
comparing, by executing an instruction with a processor, (i) ratios of program ratings to corresponding network ratings with (ii) a threshold, the comparing of the ratios with the threshold to determine adjusted viewing data for respective sites during a monitoring interval, the program ratings and the corresponding network ratings determined for programs tuned on corresponding networks at the respective sites during the monitoring interval, the adjusted viewing data for a combination of a first program and a first site to represent an adjusted amount of time the first program was presented at the first site;
clustering, by executing an instruction with the processor, the programs into program clusters based on distances between respective combinations of pairs of the programs, the distances based on the adjusted viewing data; and
outputting, by executing an instruction with the processor, information identifying the program clusters.
15. The method of claim 14 , wherein the combination of the first program and the first site is associated with a first one of the program ratings and a corresponding first one of the network ratings, and further including:
setting the adjusted viewing data for the combination of the first program and the first site to zero when a ratio of the first one of the program ratings to the corresponding first one of the network ratings is at least one of greater than or equal to the threshold; and
setting the adjusted viewing data for the combination of the first program and the first site to the amount of time the first program was presented at the first site when the ratio of the first one of the program ratings to the corresponding first one of the network ratings is less than the threshold.
16. The method of claim 14 , wherein the clustering of the programs into the program clusters is based on (i) the distances between the respective combinations of pairs of the programs and (ii) at least one of a network match rate or a genre match rate exhibited by the program clusters.
17. The method of claim 16 , wherein the clustering of the programs into the program clusters is based on a ratio of the network match rate to the genre match rate.
18. The method of claim 14 , further including outputting characteristics of the program clusters, the characteristics including respective numbers of programs included in corresponding ones of the program clusters.
19. The method of claim 18 , wherein the characteristics further include respective average adjusted viewing data for the corresponding ones of the program clusters.
20. The method of claim 14 , wherein the outputting of the information identifying the program clusters includes displaying the information identifying the program clusters according to a display format.