Footwear article including cushion management system

1. A footwear article comprising: a sole defining a heel portion and a ball portion, the sole comprising an outsole, a midsole, and an insole;

an arch support member entirely and directly connected to and provided above an upper surface of the midsole confined to a medial side arch region of the midsole, wherein the upper surface of the midsole surrounds the medial side arch region of the midsole; the arch support member comprising a plurality of arch cushion towers extending upwards from the upper surface of the midsole, the plurality of arch cushion towers beginning and terminating within the medial side arch region of the midsole, and the upper surface of each of the plurality of arch cushion towers slopes downward toward the upper surface of the midsole surrounding the medial side arch region of the midsole, and wherein the arch cushion towers have flat lateral sides extending along the direction extending between the heel portion and the ball portion, each arch cushion tower elongated in a direction extending between the heel portion and the ball portion, and each having an elongated upper surface that is arcuate and/or angled to be contoured to interface with an arch of a foot, and the plurality of arch cushion towers each having a lower portion integrally connected to the midsole;

and an upper affixed to the midsole;

wherein the insole is disposed such that the insole rests on the upper surface of the midsole and covers the arch support member, and wherein the outsole is disposed such that an upper surface of the outsole covers the midsole including the lower portions of the arch cushion towers.

2. The footwear article of claim 1 , wherein the arch support member is connected to the midsole by one or more of a chemical adhesive or a plastic weld.

3. The footwear article of claim 1 , wherein the arch support member is formed integrally with the midsole.

4. The footwear article of claim 1 , wherein each of the plurality of arch cushion towers is individually compressible.

5. The footwear article of claim 1 , wherein the arch support member is formed from one or more cushioning materials.

6. The footwear article of claim 5 , wherein at least a portion of the arch support member is formed from ethylene-vinyl acetate foam.

7. The footwear article of claim 1 , wherein the plurality of arch cushion towers are arranged in rows.

8. The footwear article of claim 1 , wherein the outsole includes a lower surface opposite the upper surface, and a plurality of tread elements extending from the lower surface of the outsole, wherein the lower surface of the outsole includes a toe end and a heel end, and a medial area between the toe end and the heel end, where the tread elements proximate the toe end and the heel end extend further from the lower surface of the outsole than the tread elements proximate the medial area.

9. A sole for a footwear article, the sole comprising:

an outsole having a lower surface and an upper surface, the lower surface of the outsole comprising a plurality of tread elements, wherein the lower surface of the outsole includes a toe end and a heel end, and a medial area between the toe end and the heel end, where the tread elements proximate the toe end and the heel end extend further from the lower surface of the outsole than the tread elements proximate the medial area;

a midsole affixed to the upper surface of the outsole;

an arch support member entirely and directly connected to and provided above an upper surface of the midsole confined to a medial side arch region of the midsole, wherein the upper surface of the midsole surrounds the medial side arch region of the midsole, the arch support member comprising a plurality of arch cushion towers extending upwards from the upper surface of the midsole, the plurality of arch cushion towers beginning and terminating within the medial side arch region of the midsole, and the upper surface of each of the plurality of arch cushion towers slopes downward toward the upper surface of the midsole surrounding the medial side arch region of the midsole, and wherein the arch cushion towers have flat lateral sides extending along the direction extending between the heel portion and the ball portion, each arch cushion tower elongated in a direction extending between the heel end and the toe end, and each having an elongated upper surface that is arcuate and/or angled to be contoured to interface with an arch of a foot, and the plurality of arch cushion towers each having a lower portion integrally connected to the midsole;

and an insole having an upper surface and a lower surface, the insole defining a recessed area in the lower surface sized to receive the arch support member, wherein the lower surface of the insole rests on the upper surface of the midsole and the recessed area of the insole covers the upper surfaces of the arch cushion towers and the outsole covers the lower portions of the arch cushion towers.

10. The sole for the footwear article of claim 9 , wherein the arch support member is connected to the midsole by one or more of a chemical adhesive or a plastic weld.

11. The sole for the footwear article of claim 9 , wherein the arch support member is formed integrally with the midsole.

12. The sole for the footwear article of claim 9 , wherein each of the plurality of arch cushion towers is individually compressible.

13. The sole for the footwear article of claim 9 , wherein the arch support member is formed from one or more cushioning materials.

14. The sole for the footwear article of claim 13 , wherein at least a portion of the arch support member is formed from ethylene-vinyl acetate foam.