User verification systems and methods
View Patent ↗This disclosure relates to systems and methods for verifying the presentation of content to a target audience using generated metrics indicative of a likelihood that the content was presented to actual human individuals within the target audience. In some instances, such a metric may be associated with a probability model estimating that a user (e.g., a user of a device) is human and not a bot and/or other automated service. Metrics consistent with aspects of the disclosed embodiments may be generated based, at least in part, on user information received from a user and/or associated devices and/or associated services. Consistent with various disclosed embodiments, metrics indicative of whether a user is human, content distribution decisions and user agency decisions may use such metrics.
1. A method for managing the distribution of content performed by a user verification system comprising a processor and a non-transitory computer readable storage medium storing instructions that, when executed by the processor, cause the processor to perform a method comprising:
receiving one or more one messages from a first device, the one or more messages comprising at least a first signed message received by the first device from a second device, the at least a first signed message being signed using a first private key associated with the second device, the one or more messages further comprising at least a second signed message received by the first device from a third device, the at least a second signed message being signed using a second private key associated with the third device, the second device and the third device being different devices than the first device, wherein possession of the at least a first signed message and the at least a second signed message by the first device provides an indication of a relative likelihood that the user of the first device is a human user;
generating, based on the one or more messages received from the first device, a Turing score associated with the user of the first device, the Turing score indicating the relative likelihood that the user of the first device is a human user;
receiving a content item for distribution, the content item being associated with at least one content parameter specifying a threshold Turing score associated with the content item;
determining that the generated Turing score meets the threshold Turing score specified in the at least one content parameter; and
transmitting, based on the determination, the content item to the first device.
2. The method of claim 1 , wherein the method further comprises:
receiving one or more signals from the first device,
wherein the one or more signals comprise at least one user input provided by the user to the first device and wherein generating the Turing score is further based on the one or more signals.
3. The method of claim 2 , wherein the one or more signals comprise information generated based on the user's response to an interactive query presented to the user on the first device.
4. The method of claim 1 , wherein the method further comprises:
receiving one or more signals from the first device,
wherein the one or more signals comprise information generated by monitoring a user's interaction with the first device and wherein generating the Turing score is further based on the one or more signals.
5. The method of claim 1 , wherein the at least a first signed message is received by the first device from the second device when the first device is proximate to the second device.
6. The method of claim 1 , wherein generating the Turing score comprises comparing the received one or more messages to panel data to identify a relative deviation of the received one or more messages from the panel data.
7. The method of claim 1 , wherein the at least a second signed message is received by the first device from the third device when the first device is proximate to the third device.
8. The method of claim 1 , wherein possession of the at least a first signed message and the at least a second signed message by the first device provides a digital fingerprint associated with the user of the first device.
9. The method of claim 1 , wherein the method further comprises verifying a signature of the at least a first signed message received from the second device.
10. The method of claim 1 , wherein the method further comprises verifying a signature of the at least a second signed message received from the third device.