IP Library Granted Patent US 11,315,161
Granted Patent B2
US 11,315,161 · App. 16/665,917 · Granted Apr 26, 2022

Method, medium, and system for generating information

Inventors: Hongwei Cao (Beijing, CN); Yuedong Hu (Beijing, CN); Tengfei Tong (Beijing, CN); Junfang Yang (Beijing, CN); Shuying Deng (Beijing, CN)
Assignees: Baidu Online Network Technology (Beijing) Co., Ltd.; Shanghai Xiaodu Technology Co., Ltd.
G06Q30/0625G06Q30/0601
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Quick Facts
Patent No.
US 11,315,161
App. No.
16/665,917
Granted
Apr 26, 2022
Kind
B2
Abstract

Disclosed are a method and apparatus for generating information. A method may include: acquiring total number information and initial routing information of a specified item, the initial routing information including current at least one piece of item supply link information and at least one piece of item display link information corresponding to the specified item; querying at least one initial link path between the at least one piece of item supply link information and the at least one piece of item display link information of the initial routing information; determining an updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path; and generating and transmitting updated routing information through the updated link path.

Claims (52)

1. A method for generating information, comprising:

acquiring total number information and initial routing information of a specified item, the initial routing information comprising at least one piece of item supply link information and at least one piece of item display link information corresponding to the specified item;

querying at least one initial link path between the at least one piece of item supply link information and the at least one piece of item display link information in the initial routing information;

determining an updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path; and

generating and transmitting updated routing information through the updated link path,

wherein the determining of the updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path comprises:

querying, for an initial link path among the at least one initial link path, initial number information corresponding to the initial link path, and establishing an initial corresponding relationship between initial item supply link information, initial item display link information, and the initial number information corresponding to the initial link path; and

establishing an initial corresponding relationship table based on at least one of the initial corresponding relationships corresponding to the at least one initial link path, and

wherein the determining of the updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path comprises:

ranking the initial number information in the initial corresponding relationship table in descending order, to obtain a number information sequence;

extracting a piece of first target item supply link information and a piece of first target item display link information corresponding to a preset number of pieces of initial number information in the number information sequence; and

determining a first updated link path corresponding to the specified item based on the piece of first target item supply link information and the piece of first target item display link information.

2. The method according to claim 1 , wherein the querying of the at least one initial link path between the at least one piece of item supply link information and the at least one piece of item display link information in the initial routing information comprises:

determining, for item supply link information of the at least one piece of item supply link information, an initial link path corresponding to the item supply link information based on item display link information having a link relationship with the item supply link information.

3. The method according to claim 1 , wherein the determining of the updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path comprises:

setting, for the initial number information in the initial corresponding relationship table, a ratio between clicks of the initial item display link information corresponding to the initial number information and the initial number information as an initial conversion rate, the initial conversion rate being used for representing a probability of converting the clicks of the initial item display link information into the initial number information;

ranking initial conversion rates in the initial corresponding relationship table in descending order, to obtain an initial conversion rate sequence;

extracting a piece of second target item supply link information and a piece of second target item display link information corresponding to a preset number of pieces of initial number information in the initial conversion rate sequence; and

determining a second updated link path corresponding to the specified item based on the piece of second target item supply link information and the piece of second target item display link information.

4. An apparatus for generating information, comprising:

at least one processor; and

a memory storing instructions, wherein the instructions when executed by the at least one processor, cause the at least one processor to perform operations, the operations comprising:

acquiring total number information and initial routing information of a specified item, the initial routing information comprising at least one piece of item supply link information and at least one piece of item display link information corresponding to the specified item;

querying at least one initial link path between the at least one piece of item supply link information and the at least one piece of item display link information in the initial routing information;

determining an updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path; and

generating and transmitting updated routing information through the updated link path,

wherein the determining of the updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path comprises:

querying, for an initial link path among the at least one initial link path, initial number information corresponding to the initial link path, and establish an initial corresponding relationship between supply link information, initial item display link information, and the initial number corresponding to the initial link path; and

establishing an initial corresponding relationship table based on at least one of the initial corresponding relationships corresponding to the at least one initial link path,

wherein the determining of the updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path comprises:

ranking the initial number information in the initial corresponding relationship table in descending order, to obtain a number information sequence;

extracting a piece of first target item supply link information and a piece of first target item display link information corresponding to a preset number of pieces of initial number information in the number information sequence; and

determining a first updated link path corresponding to the specified item based on the piece of first target item supply link information and the piece of first target item display link information.

5. The apparatus according to claim 4 , wherein the querying of the at least one initial link path between the at least one piece of item supply link information and the at least one piece of item display link information in the initial routing information comprises:

determining, for item supply link information of the at least one piece of item supply link information, an initial link path corresponding to the item supply link information based on item display link information having a link relationship with the item supply link information.

6. The apparatus according to claim 4 , wherein the determining of the updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path comprises:

setting, for the initial number information in the initial corresponding relationship table, a ratio between clicks of the initial item display link information corresponding to the initial number information and the initial number information as an initial conversion rate, the initial conversion rate being used for representing a probability of converting the clicks of the initial item display link information into the initial number information;

ranking the initial conversion rates in the initial corresponding relationship table in descending order, to obtain an initial conversion rate sequence;

extracting a piece of second target item supply link information and a piece of second target item display link information corresponding to a preset number of pieces of initial number information in the initial conversion rate sequence; and

determining a second updated link path corresponding to the specified item based on the piece of second target item supply link information and the piece of second target item display link information.

7. A non-transitory computer readable medium, storing a computer program thereon, wherein the computer program, when executed by a processor, cause the processor to implement a method comprising:

acquiring total number information and initial routing information of a specified item, the initial routing information comprising at least one piece of item supply link information and at least one piece of item display link information corresponding to the specified item;

querying at least one initial link path between the at least one piece of item supply link information and the at least one piece of item display link information in the initial routing information;

determining an updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path; and

generating and transmitting updated routing information through the updated link path,

wherein the determining of the updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path comprises:

querying, for an initial link path among the at least one initial link path, initial number information corresponding to the initial link path, and establishing an initial corresponding relationship between initial item supply link information, initial item display link information, and the initial number information corresponding to the initial link path; and

establishing an initial corresponding relationship table based on at least one of the initial corresponding relationships corresponding to the at least one initial link path, and

wherein the determining of the updated link path between the at least one piece of item supply link information and the at least one piece of item display link information based on the total number information and the at least one initial link path comprises:

ranking the initial number information in the initial corresponding relationship table in descending order, to obtain a number information sequence;

extracting a piece of first target item supply link information and a piece of first target item display link information corresponding to a preset number of pieces of initial number information in the number information sequence; and

determining a first updated link path corresponding to the specified item based on the piece of first target item supply link information and the piece of first target item display link information.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 30, 2021
From: BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD.
To: BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD.; SHANGHAI XIAODU TECHNOLOGY CO. LTD.
Reel/Frame 056811/0772 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 28, 2019
From: CAO, HONGWEI; HU, YUEDONG; TONG, TENGFEI; YANG, JUNFANG; DENG, SHUYING
To: BAIDU ONLINE NETWORK TECHNOLOGY (BEIJING) CO., LTD.
Reel/Frame 050846/0400 →
Priority Claims (1)
CN 201910016657.X · Jan 8, 2019 · national
Continuity (1)
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