Systems and methods for switching modes of providing content on a charging station display

1. A method comprising:

at a charging station for an electric vehicle, the charging station including a display:

determining that a first person is in proximity to the charging station;

in response to determining that the first person is in proximity to the charging station, identifying whether the first person is a user of the charging station;

in accordance with a determination that the first person is a user of the charging station:

providing, using a first mode for selecting content for users of the charging station, first content for display; and

displaying the first content on the display of the charging station;

determining that a second person is in proximity to the charging station;

in response to determining that the second person is in proximity to the charging station, identifying whether the second person is a user of the charging station; and

in accordance with the determination that the second person is not a user of the charging station:

providing, using a second mode for selecting content distinct from the first mode for selecting content, second content for display, wherein the second mode provides content for non-users of the charging station; and

displaying the second content on the display of the charging station.

2. The method of claim 1 , wherein using the second mode for providing content comprises selecting generic content that is not personalized for the second person.

3. The method of claim 1 , wherein the first mode for providing content for users of the charging station comprises a personalized selection of content for a respective user based on features of the respective user.

4. The method of claim 1 , wherein using the first mode for providing content for users of the charging station comprises using a machine learning technique to select the first content.

5. The method of claim 1 , wherein determining that the first person is in proximity to the charging station comprises using one or more cameras of the charging station.

6. The method of claim 1 , wherein identifying that the first person is a user of the charging station comprises detecting that an electric vehicle is connected to the charging station.

7. The method of claim 6 , wherein identifying that the first person is a user of the charging station comprises detecting that the first person is associated with the electric vehicle that is connected to the charging station.

8. The method of claim 1 , wherein identifying that the first person is a user of the charging station comprises detecting a user device associated with the first person that communicates with the charging station.

9. A charging station for an electric vehicle, comprising:

a display;

one or more processors; and

memory storing instructions, which when executed by the one or more processors, cause the charging station to:

determine that a first person is in proximity to the charging station;

in response to determining that the first person is in proximity to the charging station, identify whether the first person is a user of the charging station;

in accordance with a determination that the first person is a user of the charging station:

provide, using a first mode for selecting content for users of the charging station, first content for display; and

display the first content on the display of the charging station;

determine that a second person is in proximity to the charging station;

in response to determining that the second person is in proximity to the charging station, identify whether the second person is a user of the charging station;

in accordance with the determination that the second person is not a user of the charging station:

provide, using a second mode for selecting content distinct from the first mode for selecting content, second content for display, wherein the second mode provides content for non-users of the charging station; and

display the second content on the display of the charging station.

10. The charging station of claim 9 , wherein using the second mode for selecting content comprises selecting generic content that is not personalized for the second person.

11. The charging station of claim 9 , wherein the first mode for selecting content for users of the charging station comprises a personalized selection of content for a respective user based on features of the respective user.

12. The charging station of claim 9 , wherein the first mode for selecting content for users of the charging station comprises using a machine learning technique to select the first content.

13. The charging station of claim 9 , wherein determining that the first person is in proximity to the charging station comprises using one or more cameras of the charging station.

14. The charging station of claim 9 , wherein identifying that the first person is a user of the charging station comprises detecting that an electric vehicle is connected to the charging station.

15. The charging station of claim 14 , wherein identifying that the first person is a user of the charging station comprises detecting that the first person is associated with the electric vehicle that is connected to the charging station.

16. The charging station of claim 9 , wherein identifying that the first person is a user of the charging station comprises detecting a user device associated with the first person that communicates with the charging station.

17. A non-transitory computer-readable storage medium comprising memory storing instructions executable by a charging station, having a display, for an electric vehicle, wherein the instructions cause the charging station to:

determine that a first person is in proximity to the charging station;

in response to determining that the first person is in proximity to the charging station, identify whether the first person is a user of the charging station;

in accordance with a determination that the first person is a user of the charging station:

provide, using a first mode for selecting content for users of the charging station, first content for display; and

display the first content on the display of the charging station;

determine that a second person is in proximity to the charging station;

in response to determining that the second person is in proximity to the charging station, identify whether the second person is a user of the charging station;

in accordance with the determination that the second person is not a user of the charging station:

provide, using a second mode for selecting content distinct from the first mode for selecting content, second content for display, wherein the second mode provides content for non-users of the charging station; and

display the second content on the display of the charging station.