METHOD AND SYSTEM FOR DETERMINING LEVEL OF INFLUENCE IN A SOCIAL E-COMMERCE ENVIRONMENT
A system and method for generating and publishing an indicator or score representative of influence, reliability, and/or trustworthiness of reviews and other forms of commentary is based upon actions of individuals over a communication network such as a social e-commerce environment.
1 . A method for displaying an indicator representative of influence of one of a plurality of users of a communication network upon the actions of other users of the plurality of users, the method comprising:
receiving information representative of actions of the plurality of users of the communication network;
analyzing the received information to identify, for each first user of the plurality of users, occurrence of one or more specific actions by the first user that relate to a second user of the plurality of users;
generating, for the second user, a level of influence of the second user upon the plurality of users, based upon the analysis;
representing the level of influence of the second user as a visible indicator in association with a media submission by the second user, for viewing as part of a web page; and
sending the web page representing the media submission of the second user and the associated indicator representing the level of influence of the second user upon the plurality of users, via the communication network, for display to one or more of the plurality of users.
2 - 42 . (canceled)