IP Library Granted Patent US 11,227,343
Granted Patent B2
US 11,227,343 · App. 16/734,012 · Granted Jan 18, 2022

Method for selectively advertising items in an image

Inventors: Kevin Systrom (Menlo Park, CA); Amy Cole (Menlo Park, CA)
Assignee: FACEBOOK, INC.
G06Q50/01G06Q30/0224G06Q30/0251G06Q30/0255G06Q30/0269G06Q30/0271
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Quick Facts
Patent No.
US 11,227,343
App. No.
16/734,012
Granted
Jan 18, 2022
Kind
B2
Abstract

One variation of a method for selectively advertising items in an image includes: loading an image to a social feed; receiving a first tag and a second tag including identification of a first item and a second item visible in the image, respectively; based on the first tag and the second tag, correlating the first item with a first product and the second item with the second product; based on the first product and the second product, sourcing a first link to a first electronic storefront and a second link to a second electronic storefront that facilitate purchase of the first product and the second product, respectively; and selectively displaying a first visual cue of the first link and a second visual cue of the second link to a first user and to a second user, respectively, according to demographics of the first user and the second user.

Claims (43)

1. A method comprising:

receiving a first image and a first tag identifying an item within the first image from a first client device associated with a first user of a social networking system;

based on receiving the first image and the first tag, posting the first image to a social networking feed for a group, the social networking feed comprising a collection of images corresponding to the item;

receiving a second image and a second tag identifying the item within the second image from a second client device associated with a second user of the social networking system;

based on receiving the second image and the second tag, posting the second image to the social networking feed for the group; and

providing the first image and the second image to a follower client device associated with a follower of the social networking feed for the group.

2. The method of claim 1 , wherein the first user is an owner of the social networking feed, the method further comprising:

receiving an indication of user input by the owner from the first client device to modify or remove the second tag from the second image; and

modifying or removing the second tag from the second image based on the indication of the user input from the first client device.

3. The method of claim 1 , further comprising providing the first image and the second image to the follower client device based on determining the social networking feed for the group is private or semi-private and the follower of the social networking feed for the group has access to content from the social networking feed.

4. The method of claim 1 , further comprising automatically flagging the first image for the first user to post to the social networking feed for the group.

5. The method of claim 1 , wherein the social networking feed for the group comprises images corresponding to a brand or a merchant.

6. The method of claim 1 , further comprising rearranging an order of the first image and the second image for display on the follower client device based on receiving a request by the follower client device to access the social networking feed for the group.

7. The method of claim 1 , further comprising reposting the first image from the social networking feed for the group to a personal social networking feed for the follower based on receiving an indication of user input from the follower client device to repost the first image from the social networking feed for the group to the personal social networking feed.

8. A non-transitory computer readable medium storing instructions thereon that, when executed by at least one processor, cause a system to:

receive a first image and a first tag identifying an item within the first image from a first client device associated with a first user of a social networking system;

based on receiving the first image and the first tag, post the first image to a social networking feed for a group, the social networking feed comprising a collection of images corresponding to the item;

receive a second image and a second tag identifying the item within the second image from a second client device associated with a second user of the social networking system;

based on receiving the second image and the second tag, post the second image to the social networking feed for the group; and

provide the first image and the second image to a follower client device associated with a follower of the social networking feed for the group.

9. The non-transitory computer readable medium of claim 8 , wherein the first user is an owner of the social networking feed, the non-transitory computer readable medium further comprising instructions that, when executed by the at least one processor, cause the system to:

receive an indication of user input by the owner from the first client device to modify or remove the second tag from the second image; and

modify or remove the second tag from the second image based on the indication of the user input from the first client device.

10. The non-transitory computer readable medium of claim 8 , further comprising instructions that, when executed by the at least one processor, cause the system to provide the first image and the second image to the follower client device based on determining the social networking feed is private or semi-private and the follower of the social networking feed for the group has access to content from the social networking feed.

11. The non-transitory computer readable medium of claim 8 , further comprising instructions that, when executed by the at least one processor, cause the system to automatically flag the first image for the first user to post to the social networking feed for the group.

12. The non-transitory computer readable medium of claim 8 , wherein the social networking feed for the group comprises images corresponding to a product.

13. The non-transitory computer readable medium of claim 8 , further comprising instructions that, when executed by the at least one processor, cause the system to rearrange an order of the first image and the second image for display on the follower client device based on receiving a request by the follower client device to access the social networking feed for the group.

14. A system comprising:

at least one processor; and

at least one non-transitory computer readable storage medium storing instructions that, when executed by the at least one processor, cause the system to:

receive a first image and a first tag identifying an item within the first image from a first client device associated with a first user of a social networking system;

based on receiving the first image and the first tag, post the first image to a social networking feed for a group, the social networking feed comprising a collection of images corresponding to the item;

receive a second image and a second tag identifying the item within the second image from a second client device associated with a second user of the social networking system;

based on receiving the second image and the second tag, post the second image to the social networking feed for the group; and

provide the first image and the second image to a follower client device associated with a follower of the social networking feed for the group.

15. The system of claim 14 , wherein the first user is an owner of the social networking feed, the system further comprising instructions that, when executed by the at least one processor, cause the system to:

receive an indication of user input by the owner from the first client device to modify or remove the second tag from the second image; and

modify or remove the second tag from the second image based on the indication of the user input from the first client device.

16. The system of claim 14 , further comprising instructions that, when executed by the at least one processor, cause the system to provide the first image and the second image to the follower client device based on determining the social networking feed is private or semi-private and the follower of the social networking feed for the group has access to content from the social networking feed.

17. The system of claim 14 , further comprising instructions that, when executed by the at least one processor, cause the system to automatically flag the first image for the first user to post to the social networking feed for the group.

18. The system of claim 14 , further comprising instructions that, when executed by the at least one processor, cause the system to rearrange an order of the first image and the second image for display on the follower client device based on receiving a request by the follower client device to access the social networking feed for the group.

19. The system of claim 14 , further comprising instructions that, when executed by the at least one processor, cause the system to repost the first image from the social networking feed for the group to a personal social networking feed for the follower based on receiving an indication of user input from the follower client device to repost the first image from the social networking feed for the group to the personal social networking feed.

20. The system of claim 14 , further comprising instructions that, when executed by the at least one processor, cause the system to provide the first image and the second image to the follower client device based on determining the follower of the social networking feed for the group requested to subscribe to the social networking feed.

Assignments (2)
CHANGE OF NAME Recorded Dec 20, 2021
From: FACEBOOK, INC.
To: META PLATFORMS, INC.
Reel/Frame 058961/0436 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 23, 2020
From: SYSTROM, KEVIN; COLE, AMY
To: FACEBOOK, INC.
Reel/Frame 051604/0102 →