Electronic shelf label system with positioned virtual shelf labels and a method of positioning said virtual shelf labels

1. Electronic shelf label system ( 1 ), comprising

a server ( 7 ) for delivering shelf label display information ( 9 ) to a number of display devices ( 6 A, 6 B) that are controlled by the server ( 7 ) to display said shelf label display information ( 9 ) on their screens ( 5 ),

wherein

said screen ( 5 ) is designed to display video content ( 13 ) represented by received video data, and

said display device ( 6 A, 6 B) is designed to deliver video data to a screen ( 5 ) and

to receive label positioning data for defining the position of the shelf label display information ( 9 ) in the display area of at least one of the screens ( 5 ) connected to it, and

to embed the shelf label display information ( 9 ) in accordance with the received location data in the video content that is delivered to said screen ( 5 ),

wherein said display device ( 6 A, 6 B) comprises a position-control interface for receiving said label positioning data generated by a remote-control device ( 10 ) that is different from the server ( 7 ), without the interaction or involvement of the server ( 7 ) and

wherein the remote-control ( 10 ) comprises a remote-control display and is designed to execute an application that is designed to visualize on the remote-controlled display

a representation ( 5 A) of the display area of said screen ( 5 ), and

a representation ( 9 A) of said shelf label display information ( 9 ) within said display area.

2. The system ( 1 ) according to claim 1 , wherein the application is designed

to detect a user interaction regarding the movement and/or positioning of the representation ( 9 A) of the shelf label display information ( 9 ) on the remote-control display, and

to generate the label positioning data therefrom, and

to transmit the label positioning data to the display device ( 6 A, 6 B) over its remote-control interface that is compatible with the position-control interface of the display device ( 6 A, 6 B).

3. A method of positioning an electronic shelf label comprising the steps of

delivering from a server ( 7 ) shelf label display information ( 9 ) to a number of display devices ( 6 A, 6 B) that are controlled by the server ( 7 ) to display said information on their screens ( 5 ), wherein

said screen ( 5 ) is designed to display video content ( 13 ) represented by received video data, and

said display device ( 6 A, 6 B)

receives label positioning data for defining the position of the shelf label display information ( 9 ) in the display area of at least one of the screens ( 5 ) connected to it and

embeds the shelf label display information ( 9 ) in accordance with the received label positioning data in the video content ( 13 ) that is delivered to said screen ( 5 ),

wherein said display device ( 6 A, 6 B) receives said label positioning data generated by a remote-control device ( 10 ) that is different from the server ( 7 ) via its position-control interface, without the interaction or involvement of the server ( 7 ), and

wherein the remote-control ( 10 ) comprises a remote-control display and is designed to execute an application that is designed to visualize on the remote-controlled display

a representation ( 5 A) of the display area of said screen ( 5 ), and

a representation ( 9 A) of said shelf label display information ( 9 ) within said display area.

4. The method according to claim 3 , wherein the application

detects a user interaction regarding the movement and/or positioning of the representation ( 9 A) of the shelf label display information ( 9 ) on the remote-control display, and

generates the label positioning data therefrom, and

transmits the label positioning data to the display device ( 5 A, 5 B) over its remote-control interface that is compatible with the position-control interface of the display device ( 6 A, 6 B).