Method of controlling a server, server, and non-transitory computer-readable recording medium

1. A method of controlling a server that provides a game, the method comprising:

associating, using an association unit stored in a memory controlled by a control processor connected to a communication interface, a user with a group provided within the game, wherein the game is configured to engage the group in at least one activity in at least one of the game and an event within the game, said activity comprising using at least one game content provided within the game, said game content being an in-game object having fixed object-specific attribute information uniquely associated with the in-game object, said in-game object further having at least one mutable parameter associated with the in-game object and configured to be adjusted through gameplay;

determining, using a determination unit stored in the memory controlled by the control processor connected to the communication interface, based on information related to activity of the user in at least one of the game and an event within the game, information related to activity of the group with which the user is associated, and further evaluating, based on the information related to the activity of the group with which the user is associated, whether a predetermined condition relating to activity of the group has been satisfied; and

selecting, using a bonus provision unit stored in the memory controlled by the processor connected to the communication interface, a bonus to be provided to the group based directly on the determination, by the determination unit, of information related to activity of the group as a whole in at least one of the game and the event within the game and evaluation of whether the predetermined condition relating to activity of the group has been satisfied;

wherein said bonus comprises a second game content provided within the game, said second game content being a second in-game object having fixed object-specific attribute information uniquely associated with the second in-game object.

2. The method of claim 1 , wherein the predetermined condition relating to activity of the group with which the user is associated is specified as part of a process of designating a target, and further comprising:

associating, based on at least one user operation, at least one other user related to the same target with the group with which the user is associated.

3. The method of claim 2 , wherein the method further comprises designating, as the target of the user and the at least one other user, a game content associated with a purchase reservation of the user and the at least one other user.

4. The method of claim 2 , wherein the method further comprises designating, as the target of the user and the at least one other user, a game content associated with a vote of the user and the at least one other user.

5. The method of claim 2 , wherein the method further comprises designating, as the target of the user and the at least one other user, a favorite game content of the user and the at least one other user based on a usage rate of the game content.

6. The method of claim 1 , wherein the information related to activity of the group as a whole in the at least one of the game and the event within the game is a degree of participation of the group.

7. The method of claim 6 , wherein the degree of participation of the group is determined as at least one of: a voting rate of the group, a login rate of the group, a number of votes of the group, a number of quests cleared by the group, and a total playing time of the group.

8. The method of claim 7 , wherein the degree of participation of the group is determined as the voting rate of the group, and the method further comprises awarding, to the user, an extra vote based on a use of a notification function by the user.

9. The method of claim 1 , wherein the method further comprises changing a value of the bonus in accordance with participation, between users associated with the group, that improves an activity status in at least one of the game and an event within the game.

10. The method of claim 9 , wherein changing the value of the bonus comprises at least one of: increasing a number of bonuses awarded, changing the bonus to a higher-value bonus, and increasing a rate of bonus acquisition.

11. The method of claim 1 , wherein the information related to activity of the group as a whole in the at least one of the game and the event within the game comprises message exchange status for the group as a whole.

12. The method of claim 11 , wherein the message exchange status is determined as at least one of: a ratio of transmission to reception of messages between members of the group, and a number of transmissions and receptions of messages between members of the group.

13. The method of claim 1 , wherein the information related to activity of the group as a whole in the at least one of the game and the event within the game comprises battle cooperation status for the group as a whole.

14. The method of claim 13 , wherein the battle cooperation status is determined as at least one of: a number of attacks launched in cooperation by members of the group, a number of combo moves executed by members of the group, and a number of enemies defeated in cooperation by members of the group.

15. The method of claim 1 , wherein the information related to activity of the group as a whole in the at least one of the game and the event within the game comprises a performance of the group in a battle event, said battle event configured to occur at a predetermined time each day.

16. The method of claim 1 , further comprising, following the step of selecting the bonus to be provided to the group, recombining a plurality of members of the group into at least one other group.

17. The method of claim 1 , wherein a step of associating the user with the group is based on a login order of the user and at least one other user.

18. The method of claim 1 , wherein a step of associating the user with the group is based on a total number of logins among members of the group during a predetermined past time period.

19. A server for providing a game to at least one terminal by communicating with the terminal, the server comprising:

a control processor;

a memory;

a communication interface;

an association unit stored in the memory controlled by the control processor connected to the communication interface, configured to associate a user with a group provided within the game, wherein the game is configured to engage the group in at least one activity in at least one of the game and an event within the game, said activity comprising using at least one game content provided within the game, said game content being an in-game object having fixed object-specific attribute information uniquely associated with the in-game object, said in-game object further having at least one mutable parameter associated with the in-game object and configured to be adjusted through gameplay;

a determination unit stored in the memory controlled by the control processor connected to the communication interface, configured to determine based on information related to activity of the user in at least one of the game and an event within the game, information related to activity of the group with which the user is associated, and further evaluating, based on the information related to the activity of the group with which the user is associated, whether a predetermined condition relating to activity of the group has been satisfied; and

a bonus provision unit stored in the memory controlled by the processor connected to the communication interface, configured to select a bonus to be provided to the group based directly on the determination, by the determination unit, of information related to activity of the group as a whole in at least one of the game and the event within the game and evaluation of whether the predetermined condition relating to activity of the group has been satisfied;

wherein said bonus comprises a second game content provided within the game, said second game content being a second in-game object having fixed object-specific attribute information uniquely associated with the second in-game object.

20. A non-transitory computer-readable recording medium storing instructions to be executed by a server device that controls a game causing a computer that provides a game to:

associate, using an association unit stored in a memory controlled by a control processor connected to a communication interface, a user with a group provided within the game, wherein the game is configured to engage the group in at least one activity in at least one of the game and an event within the game, said activity comprising using at least one game content provided within the game, said game content being an in-game object having fixed object-specific attribute information uniquely associated with the in-game object, said in-game object further having at least one mutable parameter associated with the in-game object and configured to be adjusted through gameplay;

determine, using a determination unit stored in the memory controlled by the control processor connected to the communication interface, based on information related to activity of the user in at least one of the game and an event within the game, information related to activity of the group with which the user is associated, and further evaluating, based on the information related to the activity of the group with which the user is associated, whether a predetermined condition relating to activity of the group has been satisfied; and

select, using a bonus provision unit stored in the memory controlled by the processor connected to the communication interface, a bonus to be provided to the group based directly on the determination, by the determination unit, of information related to activity of the group as a whole in at least one of the game and the event within the game and evaluation of whether the predetermined condition relating to activity of the group has been satisfied;

wherein said bonus comprises a second game content provided within the game, said second game content being a second in-game object having fixed object-specific attribute information uniquely associated with the second in-game object.