INFORMATION PUSH METHOD AND DEVICE
An information push method and device are provided, relating to the technology field of data transmission. The detailed implementation solution is: acquiring a set of to-be-pushed information; determining to-be-pushed information corresponding to a push end from the set of to-be-pushed information, according to a triggering condition and historical behavior information of the push end associated with information on a target user; and pushing the to-be-pushed information corresponding to the push end, in a case that the triggering condition of the push end is triggered. In the application, a unified configuration and push of the to-be-pushed information is implemented for multiple push ends associated with the information on the target user, effectively improving gains of information push and the number of pushed information.
1 . An information push method, comprising:
acquiring a set of to-be-pushed information;
determining to-be-pushed information corresponding to a push end from the set of to-be-pushed information, according to a triggering condition and historical behavior information of the push end associated with information on a target user; and
pushing the to-be-pushed information corresponding to the push end, in a case that the triggering condition of the push end is triggered.
2 . The information push method according to claim 1 , wherein determining to-be-pushed information corresponding to a push end from the set of to-be-pushed information, according to a triggering condition and historical behavior information of the push end associated with information on a target user, comprising:
acquiring a next triggering condition of the push end, historical pushing behavior information of the push end, and information on a current interest point of the target user; and
determining a plurality of pieces of to-be-pushed information corresponding to the push end, according to the next triggering condition of the push end, the historical pushing behavior information of the push end, the information on the current interest point of the target user, and a content of the to-be-pushed information in the set of to-be-pushed information;
wherein different push ends correspond to different pieces of to-be-pushed information.
3 . The information push method according to claim 1 , further comprising:
acquiring a feedback result of pushed information from the push end; and
adjusting the triggering condition of the push end and/or the to-be-pushed information corresponding to the push end, according to the feedback result.
4 . The information push method according to claim 1 , wherein acquiring a set of to-be-pushed information, comprising:
acquiring the set of to-be-pushed information according to at least one of real-time news information, user information, and recommendation information.
5 . An information push device, comprising:
one or more processors; and
a storage device configured for storing one or more programs, wherein
the one or more programs are executed by the one or more processors to enable the one or more processors to:
acquire a set of information to be pushed;
determine to-be-pushed information corresponding to a push end from the set of to-be-pushed information, according to a triggering condition and historical behavior information of the push end associated with information on a target user; and
push the to-be-pushed information corresponding to the push end, in a case that the triggering condition of the push end is triggered.
6 . The information push device according to claim 5 , wherein the one or more programs are executed by the one or more processors to enable the one or more processors further to:
acquire a next triggering condition of the push end, historical pushing behavior information of the push end, and information on a current interest point of the target user; and
determine a plurality of pieces of to-be-pushed information corresponding to the push end, according to the next triggering condition of the push end, the historical pushing behavior information of the push end, the information on the current interest point of the target user, and a content of the to-be-pushed information in the set of to-be-pushed information;
wherein different push ends correspond to different pieces of to-be-pushed information.
7 . The information push device according to claim 5 , wherein the one or more programs are executed by the one or more processors to enable the one or more processors further to:
acquire a feedback result of pushed information from the push end; and
adjust the triggering condition of the push end and/or the to-be-pushed information corresponding to the push end, according to the feedback result.
8 . The information push device according to claim 5 , wherein the one or more programs are executed by the one or more processors to enable the one or more processors further to acquire the set of to-be-pushed information according to at least one of real-time news information, user information, and recommendation information.
9 . A non-transitory computer readable storage medium, storing a computer executable instructions stored thereon, that when executed by a processor cause the processor to perform operations comprising:
acquiring a set of to-be-pushed information;
determining to-be-pushed information corresponding to a push end from the set of to-be-pushed information, according to a triggering condition and historical behavior information of the push end associated with information on a target user; and
pushing the to-be-pushed information corresponding to the push end, in a case that the triggering condition of the push end is triggered.
10 . The non-transitory computer-readable storage medium of claim 9 , wherein the computer executable instructions, when executed by a processor, cause the processor to perform further operations comprising:
acquiring a next triggering condition of the push end, historical pushing behavior information of the push end, and information on a current interest point of the target user; and
determining a plurality of pieces of to-be-pushed information corresponding to the push end, according to the next triggering condition of the push end, the historical pushing behavior information of the push end, the information on the current interest point of the target user, and a content of the to-be-pushed information in the set of to-be-pushed information;
wherein different push ends correspond to different pieces of to-be-pushed information.
11 . The non-transitory computer-readable storage medium of claim 9 , wherein the computer executable instructions, when executed by a processor, cause the processor to perform further operations comprising:
acquiring a feedback result of pushed information from the push end; and
adjusting the triggering condition of the push end and/or the to-be-pushed information corresponding to the push end, according to the feedback result.
12 . The non-transitory computer-readable storage medium of claim 9 , wherein the computer executable instructions, when executed by a processor, cause the processor to perform further operations comprising:
acquiring the set of to-be-pushed information according to at least one of real-time news information, user information, and recommendation information.