Customization of sharing of rides

1. A system for customizing rideshares, comprising:

a plurality of vehicles, with each of the plurality of vehicles configured to transport a plurality of users, the users including passengers and prospective passengers, wherein each of the plurality of vehicles includes a biometric recognition device, wherein the biometric recognition device is a biometric scanner;

one or more data storage devices storing a set of subjective rideshare compatibility information for each of at least a first prospective passenger and a first passenger of the users;

at least one processor; and

memory encoding instructions that, when executed by the at least one processor, causes the at least one processor to:

calculate a match score between the first prospective passenger and the first passenger based on the set of subjective rideshare compatibility information of the first prospective passenger and the set of subjective rideshare compatibility information of the first passenger, wherein the match score is a measure of mutual compatibility between the first prospective passenger and the first passenger, the mutual compatibility being based on one or more of personal preferences of the first prospective passenger and the first passenger;

upon the match score exceeding a threshold value, offer a first vehicle occupied by the first passenger to the first prospective passenger for rideshare;

set a fare for the prospective passenger based on the match score, wherein the fare is higher for a higher match score;

present the set fare to the prospective passenger;

upon the prospective passenger accepting the presented fare, capture biometric data associated with the prospective passenger, including scanning one or more biometric features of the prospective passenger using the biometric scanner;

upon the biometric recognition device associated with the first vehicle verifying the biometric data of the prospective passenger, allow the prospective passenger to enter the first vehicle by unlocking one or more doors to the first vehicle; and

upon the prospective passenger accepting entry to the first vehicle, decrease the first passenger's fare.

2. The system of claim 1 , wherein the instructions, when executed by the at least one processor, cause the at least one processor to:

upon the match score meeting or falling under the threshold value, identify one or more alternate rideshare vehicle options wherein the one or more alternate rideshare vehicle options each include a passenger wherein the match score between the prospective passenger and the passenger of each of the alternate rideshare vehicle options exceeds the threshold value; and

present the identified alternate rideshare vehicle options to the prospective passenger.

3. The system of claim 1 , wherein the instructions, when executed by the at least one processor, cause the at least one processor to:

allow the prospective passenger to modify one or more subjective parameters of the rideshare compatibility information of the prospective passenger to receive a reduced fare that is lower than the original fare.

4. The system of claim 1 , wherein at least some of the plurality of vehicles are driven autonomously.

5. The system of claim 1 , wherein the set of subjective rideshare compatibility information for the first prospective passenger and the first passenger are collected using a data mining module that mines at least one of: social media accounts, web activity, government records, education records and occupation records associated with the first prospective passenger and the first passenger for relevant information.

6. The system of claim 1 , wherein the set of subjective rideshare compatibility information for the first prospective passenger and the first passenger are collected by requesting the users to input relevant information.

7. The system of claim 1 , wherein the match score is an individual match score that is calculated by comparing the subjective rideshare compatibility information of the first prospective passenger with the subjective rideshare compatibility information of the first passenger.

8. The system of claim 1 , wherein the match score is a reciprocal match score that is calculated by comparing the subjective rideshare compatibility information of the first prospective passenger with the subjective rideshare compatibility information of the first passenger and by comparing the subjective rideshare compatibility information of the first passenger with the subjective rideshare compatibility information of the first prospective passenger.

9. The system of claim 1 wherein the set of subjective rideshare compatibility information includes at least one of: socioeconomic preferences; socioeconomic characteristics; political preferences; political characteristics; gender preferences; gender characteristics; age preferences; age characteristics; social tendency preferences; and social tendency characteristics.

10. A computer implemented method performed by one or more processors for customizing rideshares among a plurality of vehicles, each vehicle of the plurality of vehicles being configured to transport a plurality of users, comprising:

calculating a match score between a first prospective passenger and a first passenger based on a set of subjective rideshare compatibility information of the first prospective passenger and the set of subjective rideshare compatibility information of the first passenger, wherein the match score is a measure of mutual compatibility between the first prospective passenger and the first passenger, the mutual compatibility being based on one or more of personal preferences of the first prospective passenger and the first passenger;

upon the match score exceeding a threshold value, offering a first vehicle occupied by the first passenger to the first prospective passenger for rideshare;

setting a fare for the prospective passenger based on the match score, wherein the fare is higher for a higher match score;

presenting the set fare to the prospective passenger;

upon the prospective passenger accepting the presented fare, capturing biometric data associated with the prospective passenger, including scanning one or more biometric features of the prospective passenger using a biometric scanner associated with the first vehicle;

upon the biometric scanner associated with the first vehicle verifying the biometric data of the prospective passenger, allowing the prospective passenger to enter the first vehicle by unlocking one or more doors to the first vehicle; and

upon the prospective passenger accepting entry to the first vehicle, decreasing the first passenger's fare.

11. The computer implemented method of claim 10 , further comprising:

upon the match score meeting or falling under the threshold value, identifying one or more alternate rideshare vehicle options wherein the one or more alternate rideshare vehicle options each include a passenger wherein the match score between the prospective passenger and the passenger of each of the alternate rideshare vehicle options exceeds the threshold value; and

presenting the identified alternate rideshare vehicle options to the prospective passenger.

12. The computer implemented method of claim 10 , further comprising allowing the prospective passenger to modify one or more subjective parameters of the rideshare compatibility information of the prospective passenger to receive a reduced fare that is lower than the original fare.

13. The computer implemented method of claim 10 , wherein at least some of the plurality of vehicles are driven autonomously.

14. The computer implemented method of claim 10 , wherein the set of subjective rideshare compatibility information for the first prospective passenger and the first passenger are collected using a data mining module that mines at least one of: social media accounts, web activity, government records, education records and occupation records associated with the first prospective passenger and the first passenger for relevant information.

15. The computer implemented method of claim 10 , wherein the set of subjective rideshare compatibility information for the first prospective passenger and the first passenger are collected by requesting the users to input relevant information.

16. The computer implemented method of claim 10 , wherein the match score is an individual match score that is calculated by comparing the subjective rideshare compatibility information of the first prospective passenger with the subjective rideshare compatibility information of the first passenger.

17. The computer implemented method of claim 10 , wherein the match score is a reciprocal match score that is calculated by comparing the subjective rideshare compatibility information of the first prospective passenger with the subjective rideshare compatibility information of the first passenger and by comparing the subjective rideshare compatibility information of the first passenger with the subjective rideshare compatibility information of the first prospective passenger.

18. The computer implemented method of claim 10 , wherein the set of subjective rideshare compatibility information includes at least one of: socioeconomic preferences; socioeconomic characteristics; political preferences; political characteristics; gender preferences; gender characteristics; age preferences; age characteristics; social tendency preferences; and social tendency characteristics.