SYSTEM AND METHOD FOR LOCATION BASED INDIVIDUALIZED MOBILE CONTENT AND MOBILE WALLET OFFERS

1 . A method for delivering mobile content to a user device, through the use of a machine readable code, comprising the steps of:

upon scanning the machine readable code with the user device, determining an identification of either the user, the user device, or both;

determining information about the user based upon the identification of either the user, the user device, or both;

customizing the mobile content to the user; and

delivering the customized mobile content to the user device.

2 . A system comprising a computer system that has the capability to offer unique digital mobile wallet pass items to every user device which interacts with said computer system via a machine readable code.

3 . A system for displaying customized mobile content to users at a venue via a user device, the system comprising:

a server system having a computer processor and a computer memory;

a plurality of machine readable codes, each of the machine readable codes encoding an address controlled by the server system, each of the machine readable codes being operatively mounted within the venue for access by the users in the venue; and

wherein the computer memory of the server system stores executable code that, when executed, enables the server system to perform a process that comprises the following steps:

providing mobile content in a database;

collecting user data associated with the user;

receiving a request from one of the user devices, the request being generated by scanning one of the machine readable codes with the user device;

determining the user data associated with the user who scanned the machine readable code;

selecting, based upon the user data, customized mobile content from the mobile content in the database; and

providing the customized mobile content to the user device.

4 . The system of claim 3 , wherein the step of collecting user data associated with the user comprises the step of receiving a user ID/device ID from the user device.

5 . The system of claim 3 , wherein the step of collecting user data associated with the user comprises the step of receiving in-venue metrics via an in-venue metrics API.

6 . The system of claim 3 , wherein the step of collecting user data associated with the user comprises the step of receiving third-party metrics via a third-party metrics API.

7 . The system of claim 3 , wherein the step of collecting user data associated with the user comprises the step of receiving ticket brokerage metrics via a ticket brokerage metrics API.

8 . The system of claim 3 , wherein the step of collecting user data associated with the user comprises the step collecting data via cookies or pixels.

9 . The system of claim 3 , wherein the machine readable codes each include a QR code, a snapcode, a near field communication (NFC) code, or a radio frequency identification (RFID) code.

10 . The system of claim 3 , wherein the system that has the capability to allow in-venue donations to be given from a mobile device via scanning the machine readable code.