IP Library Patent Application 16835203
Patent Application
App. No. 16/835,203

METHOD AND SYSTEM FOR PRESENTING ADDITIONAL CONTENT AT A MEDIA SYSTEM

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Quick Facts
Patent No.
US None
App. No.
16/835,203
Abstract

A media system, receives a received sequence of media content, for presentation at the media system and generates a comparison fingerprint of the received sequence of media content. The comparison fingerprint is for comparison with a plurality of reference fingerprints so as to identify the received sequence of media content. The media system sends a request for identification of additional content to a server system. The request is based at least in part on the comparison fingerprint. The media system receives a response to the request, including information enabling additional content to be selected for display at the media system based at least in part on the identification of the received sequence of media content, and presents a displayed sequence of media content that includes at least a portion of the received sequence of media content and at least a portion of the additional content.

Claims (38)

1 . A method comprising:

receiving and presenting, by a client device, a first sequence of media content;

operating, by the client device, in a discovery mode, wherein, while operating in the discovery mode, the client device (i) generates first comparison fingerprint data representing the first sequence of media content and (ii) sends the generated first comparison fingerprint data to a server for identification of the first sequence of media content based on the first comparison fingerprint data; and

responsive to identifying the first sequence of media content, transitioning, by the client device, from operating in the discovery mode to operating in a tracking mode, wherein, while operating in the tracking mode, the client device (i) accesses reference fingerprint data corresponding to the identified first sequence of media content, (ii) generates second comparison fingerprint data, representing current media content being received and presented by the client device, (iii) compares the accessed reference fingerprint data with the generated second comparison fingerprint data, and (iv) determines, based on comparing the accessed reference fingerprint data with the generated second comparison fingerprint data, whether the current media content is a continuation of the first sequence of media content.

2 . The method of claim 1 , further comprising:

while operating in the discovery mode, the client device presenting the first sequence of media content that is received by the client device; and

while operating in the tracking mode, the client device presenting the current media content being received by the client device.

3 . The method of claim 1 , wherein, while operating in the tracking mode, the client device refrains from sending any comparison fingerprint data to the server for comparison with the plurality of reference fingerprints.

4 . The method of claim 1 , wherein accessing the reference fingerprint data while operating in the tracking mode comprises the client device receiving the reference fingerprint data from the server.

5 . The method of claim 1 , wherein, while operating in the tracking mode, the client device determining whether the current media content is a continuation of the first sequence of media content comprises the client device determining that the current media content is not a continuation of the first sequence of media content, and wherein the method further comprises, based on the determining, reentering the discovery mode.

6 . The method of claim 5 , further comprising:

after reentering the discovery mode, the client device (i) generating third comparison fingerprint data representing the current media content and (ii) sending the generated third comparison fingerprint data to the server for identification of the current media content based on the third comparison fingerprint data.

7 . The method of claim 5 , wherein the first sequence of media content corresponds to a first channel, and wherein the current media content corresponds to a second channel that is different from the first channel.

8 . A non-transitory computer-readable storage medium having stored thereon program instructions that, when executed by one or more processors of a client device, cause the client device to perform operations comprising:

receiving and presenting a first sequence of media content;

operating in a discovery mode, wherein, while operating in the discovery mode, the client device (i) generates first comparison fingerprint data representing the first sequence of media content and (ii) sends the generated first comparison fingerprint data to a server for identification of the first sequence of media content based on the first comparison fingerprint data; and

responsive to identifying the first sequence of media content, transitioning from operating in the discovery mode to operating in a tracking mode, wherein, while operating in the tracking mode, the client device (i) accesses reference fingerprint data corresponding to the identified first sequence of media content, (ii) generates second comparison fingerprint data, representing current media content being received and presented by the client device, (iii) compares the accessed reference fingerprint data with the generated second comparison fingerprint data, and (iv) determines, based on comparing the accessed reference fingerprint data with the generated second comparison fingerprint data, whether the current media content is a continuation of the first sequence of media content.

9 . The non-transitory computer-readable storage medium of claim 8 , the operations further comprising:

while operating in the discovery mode, presenting the first sequence of media content that is received by the client device; and

while operating in the tracking mode, presenting the current media content being received by the client device.

10 . The non-transitory computer-readable storage medium of claim 8 , wherein, while operating in the tracking mode, the client device refrains from sending any comparison fingerprint data to the server for comparison with the plurality of reference fingerprints.

11 . The non-transitory computer-readable storage medium of claim 8 , wherein accessing the reference fingerprint data while operating in the tracking mode comprises receiving the reference fingerprint data from the server.

12 . The non-transitory computer-readable storage medium of claim 8 , wherein, while operating in the tracking mode, the client device determining whether the current media content is a continuation of the first sequence of media content comprises the client device determining that the current media content is not a continuation of the first sequence of media content, and wherein the operations further comprise, based on the determining, reentering the discovery mode.

13 . The non-transitory computer-readable storage medium of claim 12 , the operations further comprising:

after reentering the discovery mode, (i) generating third comparison fingerprint data representing the current media content and (ii) sending the generated third comparison fingerprint data to the server for identification of the current media content based on the third comparison fingerprint data.

14 . The non-transitory computer-readable storage medium of claim 12 , wherein the first sequence of media content corresponds to a first channel, and wherein the current media content corresponds to a second channel that is different from the first channel.

15 . A client device comprising one or more processors and a non-transitory computer-readable storage medium having stored thereon program instructions that, when executed by the one or more processors, cause the client device to perform operations comprising:

receiving and presenting a first sequence of media content;

operating in a discovery mode, wherein, while operating in the discovery mode, the client device (i) generates first comparison fingerprint data representing the first sequence of media content and (ii) sends the generated first comparison fingerprint data to a server for identification of the first sequence of media content based on the first comparison fingerprint data; and

responsive to identifying the first sequence of media content, transitioning from operating in the discovery mode to operating in a tracking mode, wherein, while operating in the tracking mode, the client device (i) accesses reference fingerprint data corresponding to the identified first sequence of media content, (ii) generates second comparison fingerprint data, representing current media content being received and presented by the client device, (iii) compares the accessed reference fingerprint data with the generated second comparison fingerprint data, and (iv) determines, based on comparing the accessed reference fingerprint data with the generated second comparison fingerprint data, whether the current media content is a continuation of the first sequence of media content.

16 . The client device of claim 15 , the operations further comprising:

while operating in the discovery mode, presenting the first sequence of media content that is received by the client device; and

while operating in the tracking mode, presenting the current media content being received by the client device.

17 . The client device of claim 15 , wherein, while operating in the tracking mode, the client device refrains from sending any comparison fingerprint data to the server for comparison with the plurality of reference fingerprints.

18 . The client device of claim 15 , wherein accessing the reference fingerprint data while operating in the tracking mode comprises receiving the reference fingerprint data from the server.

19 . The client device of claim 15 , wherein, while operating in the tracking mode, the client device determining whether the current media content is a continuation of the first sequence of media content comprises the client device determining that the current media content is not a continuation of the first sequence of media content, and wherein the operations further comprise, based on the determining, reentering the discovery mode.

20 . The client device of claim 19 , the operations further comprising:

after reentering the discovery mode, (i) generating third comparison fingerprint data representing the current media content and (ii) sending the generated third comparison fingerprint data to the server for identification of the current media content based on the third comparison fingerprint data.

Assignments (11)
SECURITY INTEREST Recorded Sep 18, 2024
From: ROKU, INC.
To: CITIBANK, N.A.
Reel/Frame 068982/0377 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT (REEL/FRAME 056982/0194) Recorded Feb 22, 2023
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROKU, INC.; ROKU DX HOLDINGS, INC.
Reel/Frame 062826/0664 →
PATENT SECURITY AGREEMENT SUPPLEMENT Recorded Jun 29, 2021
From: ROKU, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 056982/0194 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2021
From: GRACENOTE, INC.
To: ROKU, INC.
Reel/Frame 056103/0786 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Apr 20, 2021
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC; GRACENOTE, INC.
Reel/Frame 056973/0280 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2020
From: BULLDOG UNITED LLC
To: GRACENOTE, INC.
Reel/Frame 052534/0740 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2020
From: GORDON, DONALD F.
To: BULLDOG UNITED LLC
Reel/Frame 052534/0353 →