IP Library Patent Application 16835206
Patent Application
App. No. 16/835,206

METHOD AND SYSTEM FOR PRESENTING ADDITIONAL CONTENT AT A MEDIA SYSTEM

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Quick Facts
Patent No.
US None
App. No.
16/835,206
Abstract

A media system, receives a received sequence of media content, for presentation at the media system and generates a comparison fingerprint of the received sequence of media content. The comparison fingerprint is for comparison with a plurality of reference fingerprints so as to identify the received sequence of media content. The media system sends a request for identification of additional content to a server system. The request is based at least in part on the comparison fingerprint. The media system receives a response to the request, including information enabling additional content to be selected for display at the media system based at least in part on the identification of the received sequence of media content, and presents a displayed sequence of media content that includes at least a portion of the received sequence of media content and at least a portion of the additional content.

Claims (29)

1 . A method comprising:

operating, by a computing system, in a discovery mode, wherein, while operating in the discovery mode, the computing system (i) receives first comparison fingerprint data representing a first sequence of media content being received and presented by a client device, (ii) compares the first comparison fingerprint data with a plurality of sets of reference fingerprint data, a particular one of the sets of reference fingerprint data corresponding to the first sequence of media content, and (iii) identifies the first sequence of media content based on determining that the comparison fingerprint data matches the particular set of reference fingerprint data; and

responsive to identifying the first sequence of media content, transitioning, by the computing system, from operating in the discovery mode to operating in a tracking mode, wherein, while operating in the tracking mode, the computing system (i) sends, to the client device, reference fingerprint data corresponding to the first sequence of media content for comparison with second comparison fingerprint data generated by the client device, the second comparison fingerprint data representing current media content being received and presented by the client device, and (ii) determines, based on an indication received from the client device, whether the second comparison fingerprint data matches the reference fingerprint data corresponding to the identified first sequence of media content.

2 . The method of claim 1 , wherein, while operating in the tracking mode, the computing system refrains from comparing any comparison fingerprint data received from the client device with the plurality of sets of reference fingerprint data.

3 . The method of claim 1 , wherein, while operating in the tracking mode, the computing system determining whether the second comparison fingerprint data matches the reference fingerprint data comprises the computing system determining that the second comparison fingerprint data does not match the reference fingerprint data corresponding to the identified first sequence of media content, and wherein the method further comprises, based on the determining, reentering the discovery mode.

4 . The method of claim 3 , further comprising:

after reentering the discovery mode, the computing system (i) obtaining the second comparison fingerprint data, (ii) comparing the second comparison fingerprint data with the plurality of sets of reference fingerprint data, and (iii) identifying the current media content being received and presented by the client device based on the comparison.

5 . The method of claim 3 , wherein the first sequence of media content corresponds to a first channel, and wherein the second sequence of media content corresponds to a second channel that is different from the first channel.

6 . The method of claim 1 , wherein, while operating in the tracking mode, the computing system determining whether the second comparison fingerprint data matches the reference fingerprint data comprises the computing system receiving, from the client device, the second comparison fingerprint data, wherein the received second comparison fingerprint data comprises the indication that the second comparison fingerprint data does not match the reference fingerprint data.

7 . The method of claim 1 , wherein, while operating in the tracking mode, the computing system sending the reference fingerprint data comprises the computing system sending a stream of reference fingerprint data sent sequentially in an order determined in accordance with a progression of the first sequence of media content to which the reference fingerprint data corresponds.

8 . A non-transitory computer-readable storage medium having stored thereon program instructions that, when executed by one or more processors of a computing system, cause the computing system to perform operations comprising:

operating in a discovery mode, wherein, while operating in the discovery mode, the computing system (i) receives first comparison fingerprint data representing a first sequence of media content being received and presented by a client device, (ii) compares the first comparison fingerprint data with a plurality of sets of reference fingerprint data, a particular one of the sets of reference fingerprint data corresponding to the first sequence of media content, and (iii) identifies the first sequence of media content based on determining that the comparison fingerprint data matches the particular set of reference fingerprint data; and

responsive to identifying the first sequence of media content, transitioning from operating in the discovery mode to operating in a tracking mode, wherein, while operating in the tracking mode, the computing system (i) sends, to the client device, reference fingerprint data corresponding to the first sequence of media content for comparison with second comparison fingerprint data generated by the client device, the second comparison fingerprint data representing current media content being received and presented by the client device, and (ii) determines, based on an indication received from the client device, whether the second comparison fingerprint data matches the reference fingerprint data corresponding to the identified first sequence of media content.

9 . The non-transitory computer-readable storage medium of claim 8 , wherein, while operating in the tracking mode, the computing system refrains from comparing any comparison fingerprint data received from the client device with the plurality of sets of reference fingerprint data.

10 . The non-transitory computer-readable storage medium of claim 8 , wherein, while operating in the tracking mode, the computing system determining whether the second comparison fingerprint data matches the reference fingerprint data comprises the computing system determining that the second comparison fingerprint data does not match the reference fingerprint data corresponding to the identified first sequence of media content, and wherein the operations further comprise, based on the determining, reentering the discovery mode.

11 . The non-transitory computer-readable storage medium of claim 10 , the operations further comprising:

after reentering the discovery mode, (i) obtaining the second comparison fingerprint data, (ii) comparing the second comparison fingerprint data with the plurality of sets of reference fingerprint data, and (iii) identifying the current media content being received and presented by the client device based on the comparison.

12 . The non-transitory computer-readable storage medium of claim 10 , wherein the first sequence of media content corresponds to a first channel, and wherein the second sequence of media content corresponds to a second channel that is different from the first channel.

13 . The non-transitory computer-readable storage medium of claim 8 , wherein, while operating in the tracking mode, the computing system determining whether the second comparison fingerprint data matches the reference fingerprint data comprises the computing system receiving, from the client device, the second comparison fingerprint data, wherein the received second comparison fingerprint data comprises the indication that the second comparison fingerprint data does not match the reference fingerprint data.

14 . The non-transitory computer-readable storage medium of claim 8 , wherein, while operating in the tracking mode, the computing system sending the reference fingerprint data comprises the computing system sending a stream of reference fingerprint data sent sequentially in an order determined in accordance with a progression of the first sequence of media content to which the reference fingerprint data corresponds.

15 . A computing system comprising one or more processors and a non-transitory computer-readable storage medium having stored thereon program instructions that, when executed by the one or more processors, cause the computing system to perform operations comprising:

operating in a discovery mode, wherein, while operating in the discovery mode, the computing system (i) receives first comparison fingerprint data representing a first sequence of media content being received and presented by a client device, (ii) compares the first comparison fingerprint data with a plurality of sets of reference fingerprint data, a particular one of the sets of reference fingerprint data corresponding to the first sequence of media content, and (iii) identifies the first sequence of media content based on determining that the comparison fingerprint data matches the particular set of reference fingerprint data; and

responsive to identifying the first sequence of media content, transitioning from operating in the discovery mode to operating in a tracking mode, wherein, while operating in the tracking mode, the computing system (i) sends, to the client device, reference fingerprint data corresponding to the first sequence of media content for comparison with second comparison fingerprint data generated by the client device, the second comparison fingerprint data representing current media content being received and presented by the client device, and (ii) determines, based on an indication received from the client device, whether the second comparison fingerprint data matches the reference fingerprint data corresponding to the identified first sequence of media content.

16 . The computing system of claim 15 , wherein, while operating in the tracking mode, the computing system refrains from comparing any comparison fingerprint data received from the client device with the plurality of sets of reference fingerprint data.

17 . The computing system of claim 15 , wherein, while operating in the tracking mode, the computing system determining whether the second comparison fingerprint data matches the reference fingerprint data comprises the computing system determining that the second comparison fingerprint data does not match the reference fingerprint data corresponding to the identified first sequence of media content, and wherein the operations further comprise, based on the determining, reentering the discovery mode.

18 . The computing system of claim 17 , the operations further comprising:

after reentering the discovery mode, (i) obtaining the second comparison fingerprint data, (ii) comparing the second comparison fingerprint data with the plurality of sets of reference fingerprint data, and (iii) identifying the current media content being received and presented by the client device based on the comparison.

19 . The computing system of claim 15 , wherein, while operating in the tracking mode, the computing system determining whether the second comparison fingerprint data matches the reference fingerprint data comprises the computing system receiving, from the client device, the second comparison fingerprint data, wherein the received second comparison fingerprint data comprises the indication that the second comparison fingerprint data does not match the reference fingerprint data.

20 . The computing system of claim 15 , wherein, while operating in the tracking mode, the computing system sending the reference fingerprint data comprises the computing system sending a stream of reference fingerprint data sent sequentially in an order determined in accordance with a progression of the first sequence of media content to which the reference fingerprint data corresponds.

Assignments (11)
SECURITY INTEREST Recorded Sep 18, 2024
From: ROKU, INC.
To: CITIBANK, N.A.
Reel/Frame 068982/0377 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT (REEL/FRAME 056982/0194) Recorded Feb 22, 2023
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROKU, INC.; ROKU DX HOLDINGS, INC.
Reel/Frame 062826/0664 →
PATENT SECURITY AGREEMENT SUPPLEMENT Recorded Jun 29, 2021
From: ROKU, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 056982/0194 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2021
From: GRACENOTE, INC.
To: ROKU, INC.
Reel/Frame 056103/0786 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Apr 20, 2021
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC; GRACENOTE, INC.
Reel/Frame 056973/0280 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2020
From: GORDON, DONALD F.
To: BULLDOG UNITED LLC
Reel/Frame 052534/0468 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2020
From: BULLDOG UNITED LLC
To: GRACENOTE, INC.
Reel/Frame 052534/0779 →