IP Library Granted Patent US 11,354,323
Granted Patent B2
US 11,354,323 · App. 16/836,090 · Granted Jun 7, 2022

Content-modification system with geographic area-based feature

Inventors: Andrew Laurence Ashbacher (Aptos, CA); Steven Michael Cormie (Cambridge, GB); John L. Haynes, III (Sandy, UT); Stefan Matthijs Maris (Brooklyn, NY)
Assignee: Roku, Inc.
G06F16/2458G06F16/2471G06F16/258G06F16/436G06F16/909G06F16/9537G06V40/1365G06V2201/10
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Quick Facts
Patent No.
US 11,354,323
App. No.
16/836,090
Granted
Jun 7, 2022
Kind
B2
Abstract

In one aspect, a method includes identifying a geographic area of a content-presentation device. The method also includes using at least the identified geographic area as a basis to select, from among a plurality of reference fingerprint data sets, a reference fingerprint data set that corresponds with the identified geographic area. The method also includes transmitting to the content-presentation device, the selected reference fingerprint data set that corresponds with the identified geographic area to facilitate the content-presentation device detecting a match between query fingerprint data representing content received by the content-presentation device and at least a portion of reference fingerprint data in the transmitted reference fingerprint data set.

Claims (53)

1. A method comprising:

identifying a geographic area of a content-presentation device;

in response to identifying the geographic area of the content-presentation device, using at least the identified geographic area as a basis to select, from among a plurality of reference fingerprint data sets, a reference fingerprint data set that corresponds with the identified geographic area, wherein the plurality of reference fingerprint data sets comprises reference fingerprint data that is generated by at least one content-distribution system and that includes fingerprints of frames of content transmitted by the at least one content-distribution system; and

transmitting, to the content-presentation device, the selected reference fingerprint data set that corresponds with the identified geographic area to facilitate the content-presentation device detecting a match between query fingerprint data, generated by the content-presentation device and including fingerprints of frames of content received by the content-presentation device, and at least a portion of reference fingerprint data in the transmitted reference fingerprint data set.

2. The method of claim 1 , wherein identifying the geographic area of the content-presentation device comprises:

identifying a device identifier of the content-presentation device; and

mapping the identified device identifier to the geographic area.

3. The method of claim 1 , wherein identifying the geographic area of the content-presentation device comprises:

identifying an IP address of the content-presentation device; and

mapping the identified IP address to the geographic area.

4. The method of claim 1 , wherein identifying the geographic area of the content-presentation device comprises:

identifying content presented on the content-presentation device; and

mapping the identified content to the geographic area.

5. The method of claim 1 , wherein the content-presentation device is configured to perform a set of operations comprising:

receiving the transmitted reference fingerprint data set that corresponds with the identified geographic area;

detecting a match between the query fingerprint data and the at least a portion of reference fingerprint data in the received reference fingerprint data set; and

responsive to detecting the match, performing an action.

6. The method of claim 1 , wherein the geographic area of the content-presentation device is a designated market area (DMA) of the content-presentation device.

7. The method of claim 1 , wherein the content-presentation device comprises a television set and wherein the content received by the content-presentation device comprises video content.

8. The method of claim 1 , further comprising:

receiving, by the content-presentation device, the transmitted reference fingerprint data set;

detecting, by the content-presentation device, a match between the query fingerprint data and the at least a portion of reference fingerprint data in the received reference fingerprint data set; and

responsive to detecting the match, performing, by the content-presentation device, an action.

9. The method of claim 8 , further comprising:

transmitting, by the content-presentation device, a device identifier of the content-presentation device, wherein the identified geographic area of the content-presentation device was identified based at least in part on the transmitted device identifier.

10. The method of claim 8 , further comprising:

transmitting, by the content-presentation device, an IP address of the content-presentation device, wherein the identified geographic area of the content-presentation device was identified based at least in part on the transmitted IP address.

11. The method of claim 8 , wherein performing the action comprises performing an action that facilitates the content-presentation device performing a content-modification operation.

12. The method of claim 8 , wherein the at least a portion of reference fingerprint data in the received reference fingerprint data set corresponds with a channel, and wherein performing the action comprises identifying the channel as being the one on which the content-presentation device is presenting or receiving content.

13. The method of claim 8 , wherein the geographic area of the content-presentation device is a designated market area (DMA) of the content-presentation device.

14. The method of claim 1 , wherein the method is performed by a fingerprint-matching server,

wherein the query fingerprint data includes fingerprints of frames of content received by the content-presentation device on a channel that is unidentified to the fingerprint-matching server, and

wherein the reference fingerprint data of the plurality of reference fingerprint data sets includes fingerprints of frames of content transmitted by the at least one content-distribution system on channels that are identified to the fingerprint-matching server.

15. A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:

identifying a geographic area of a content-presentation device;

in response to identifying the geographic area of the content-presentation device, using at least the identified geographic area as a basis to select, from among a plurality of reference fingerprint data sets, a reference fingerprint data set that corresponds with the identified geographic area, wherein the plurality of reference fingerprint data sets comprises reference fingerprint data that is generated by at least one content-distribution system and that includes fingerprints of frames of content transmitted by the at least one content-distribution system; and

transmitting, to the content-presentation device, the selected reference fingerprint data set that corresponds with the identified geographic area to facilitate the content-presentation device detecting a match between query fingerprint data, generated by the content-presentation device and including fingerprints of frames of content received by the content-presentation device, and at least a portion of reference fingerprint data in the transmitted reference fingerprint data set.

16. The non-transitory computer-readable storage medium of claim 15 , wherein identifying the geographic area of the content-presentation device comprises:

identifying a device identifier of the content-presentation device; and

mapping the identified device identifier to the geographic area.

17. The non-transitory computer-readable storage medium of claim 15 , wherein identifying the geographic area of the content-presentation device comprises:

identifying an IP address of the content-presentation device; and

mapping the identified IP address to the geographic area.

18. The non-transitory computer-readable storage medium of claim 15 , wherein identifying the geographic area of the content-presentation device comprises:

identifying content presented on the content-presentation device; and

mapping the identified content to the geographic area.

19. The non-transitory computer-readable storage medium of claim 15 , wherein the geographic area of the content-presentation device is a designated market area (DMA) of the content-presentation device.

20. A computing system comprising:

a processor; and

a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:

identifying a geographic area of a content-presentation device;

in response to identifying the geographic area of the content-presentation device, using at least the identified geographic area as a basis to select, from among a plurality of reference fingerprint data sets, a reference fingerprint data set that corresponds with the identified geographic area, wherein the plurality of reference fingerprint data sets comprises reference fingerprint data that is generated by at least one content-distribution system and that includes fingerprints of frames of content transmitted by the at least one content-distribution system; and

transmitting, to the content-presentation device, the selected reference fingerprint data set that corresponds with the identified geographic area to facilitate the content-presentation device detecting a match between query fingerprint data, generated by the content-presentation device and including fingerprints of frames of content received by the content-presentation device, and at least a portion of reference fingerprint data in the transmitted reference fingerprint data set.

Assignments (11)
SECURITY INTEREST Recorded Sep 18, 2024
From: ROKU, INC.
To: CITIBANK, N.A.
Reel/Frame 068982/0377 →
RELEASE (REEL 053473 / FRAME 0001) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063603/0001 →
RELEASE (REEL 054066 / FRAME 0064) Recorded May 11, 2023
From: CITIBANK, N.A.
To: A. C. NIELSEN COMPANY, LLC; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE MEDIA SERVICES, LLC; THE NIELSEN COMPANY (US), LLC; NETRATINGS, LLC
Reel/Frame 063605/0001 →
TERMINATION AND RELEASE OF INTELLECTUAL PROPERTY SECURITY AGREEMENT (REEL/FRAME 056982/0194) Recorded Feb 22, 2023
From: MORGAN STANLEY SENIOR FUNDING, INC.
To: ROKU, INC.; ROKU DX HOLDINGS, INC.
Reel/Frame 062826/0664 →
PATENT SECURITY AGREEMENT SUPPLEMENT Recorded Jun 29, 2021
From: ROKU, INC.
To: MORGAN STANLEY SENIOR FUNDING, INC.
Reel/Frame 056982/0194 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 30, 2021
From: THE NIELSEN COMPANY (US), LLC
To: ROKU, INC.
Reel/Frame 056106/0376 →
PARTIAL RELEASE OF SECURITY INTEREST Recorded Apr 20, 2021
From: CITIBANK, N.A.
To: THE NIELSEN COMPANY (US), LLC; GRACENOTE, INC.
Reel/Frame 056973/0280 →
CORRECTIVE ASSIGNMENT TO CORRECT THE PATENTS LISTED ON SCHEDULE 1 RECORDED ON 6-9-2020 PREVIOUSLY RECORDED ON REEL 053473 FRAME 0001. ASSIGNOR(S) HEREBY CONFIRMS THE SUPPLEMENTAL IP SECURITY AGREEMENT. Recorded Oct 7, 2020
From: A.C. NIELSEN (ARGENTINA) S.A.; A.C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A
Reel/Frame 054066/0064 →
SUPPLEMENTAL SECURITY AGREEMENT Recorded Jun 9, 2020
From: A. C. NIELSEN COMPANY, LLC; ACN HOLDINGS INC.; ACNIELSEN CORPORATION; ACNIELSEN ERATINGS.COM; AFFINNOVA, INC.; ART HOLDING, L.L.C.; ATHENIAN LEASING CORPORATION; CZT/ACN TRADEMARKS, L.L.C.; EXELATE, INC.; GRACENOTE, INC.; GRACENOTE DIGITAL VENTURES, LLC; GRACENOTE MEDIA SERVICES, LLC; NETRATINGS, LLC; NIELSEN AUDIO, INC.; NIELSEN CONSUMER INSIGHTS, INC.; NIELSEN CONSUMER NEUROSCIENCE, INC.; NIELSEN FINANCE CO.; NIELSEN FINANCE LLC; NIELSEN INTERNATIONAL HOLDINGS, INC.; NIELSEN MOBILE, LLC; NIELSEN UK FINANCE I, LLC; NMR INVESTING I, INC.; TCG DIVESTITURE INC.; TNC (US) HOLDINGS, INC.; THE NIELSEN COMPANY (US), LLC; VIZU CORPORATION; VNU MARKETING INFORMATION, INC.; NMR LICENSING ASSOCIATES, L.P.; NIELSEN HOLDING AND FINANCE B.V.; THE NIELSEN COMPANY B.V.; VNU INTERNATIONAL B.V.
To: CITIBANK, N.A.
Reel/Frame 053473/0001 →
CORRECTIVE ASSIGNMENT TO CORRECT THE CORRESPONDENT NAME MCDONNEL BOEHNEN HULBERT & BERGHOFF LLP PREVIOUSLY RECORDED ON REEL 052359 FRAME 0065. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Apr 23, 2020
From: ASHBACHER, ANDREW LAURENCE; CORMIE, STEVEN MICHAEL; HAYNES, JOHN L., III; MARIS, STEFAN MATTHIJS
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 053184/0846 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 9, 2020
From: ASHBACHER, ANDREW LAURENCE; CORMIE, STEVEN MICHAEL; HAYNES, JOHN L., III; MARIS, STEFAN MATTHIJS
To: THE NIELSEN COMPANY (US), LLC
Reel/Frame 052359/0065 →