Content-modification system with use of multiple fingerprint data types feature
In one aspect, a method includes receiving first query fingerprint data representing first content channeled through a portion of a content-distribution system. The method also includes detecting a first match between the received first query fingerprint data and first reference fingerprint data representing a modifiable content-segment. The method also includes responsive to detecting the first match, performing a first action. The method also includes receiving second query fingerprint data representing content received by a content-presentation device. The method also includes detecting a second match between the received second query fingerprint data and second reference fingerprint data representing second content transmitted by the content-distribution system, where the second content is a modified version of the first content. The method also includes responsive to detecting the second match, performing a second action that is different from the first action.
1. A method comprising:
receiving first query fingerprint data representing first content channeled through a portion of a content-distribution system;
detecting a first match between the received first query fingerprint data and first reference fingerprint data representing a modifiable content-segment;
responsive to detecting the first match, performing a first action;
receiving second query fingerprint data representing content received by a content-presentation device;
detecting a second match between the received second query fingerprint data and second reference fingerprint data representing second content transmitted by the content-distribution system, wherein the second content is a modified version of the first content and includes at least a portion of the first content; and
responsive to detecting the second match, performing a second action that is different from the first action.
2. The method of claim 1 , wherein the second content comprises the first content with overlay content overlaid thereon.
3. The method of claim 2 , wherein the portion of the content-distribution system is a first portion of the content-distribution system,
wherein the overlay content is a digital video effect (DVE), and
wherein a second portion of the content-distribution system, different from the first portion, comprises a DVE system configured to modify the first content by overlaying the DVE on the first content and then outputting the second content.
4. The method of claim 1 , wherein performing the second action comprises identifying a channel on which the content-presentation device received content.
5. The method of claim 1 , wherein performing the first action comprises identifying an upcoming content-modification opportunity on the identified channel.
6. The method of claim 1 , wherein detecting the second match occurs before detecting the first match, and
wherein performing the second action occurs before performing the first action.
7. The method of claim 1 , wherein the content-distribution system comprises a television-broadcast station.
8. A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:
receiving first query fingerprint data representing first content channeled through a portion of a content-distribution system;
detecting a first match between the received first query fingerprint data and first reference fingerprint data representing a modifiable content-segment;
responsive to detecting the first match, performing a first action;
receiving second query fingerprint data representing content received by a content-presentation device;
detecting a second match between the received second query fingerprint data and second reference fingerprint data representing second content transmitted by the content-distribution system, wherein the second content is a modified version of the first content and includes at least a portion of the first content; and
responsive to detecting the second match, performing a second action that is different from the first action.
9. The non-transitory computer-readable storage medium of claim 8 ,
wherein the second content comprises the first content with overlay content overlaid thereon.
10. The non-transitory computer-readable storage medium of claim 9 , wherein the portion of the content-distribution system is a first portion of the content-distribution system,
wherein the overlay content is a digital video effect (DVE), and
wherein a second portion of the content-distribution system, different from the first portion, comprises a DVE system configured to modify the first content by overlaying the DVE on the first content and then outputting the second content.
11. The non-transitory computer-readable storage medium of claim 8 , wherein performing the second action comprises identifying a channel on which the content-presentation device received content.
12. The non-transitory computer-readable storage medium of claim 8 , wherein performing the first action comprises identifying an upcoming content-modification opportunity on the identified channel.
13. The non-transitory computer-readable storage medium of claim 8 , wherein detecting the second match occurs before detecting the first match, and
wherein performing the second action occurs before performing the first action.
14. The non-transitory computer-readable storage medium of claim 8 , wherein the content-distribution system comprises a television-broadcast station.
15. A computing system comprising:
a processor; and
a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
receiving first query fingerprint data representing first content channeled through a portion of a content-distribution system;
detecting a first match between the received first query fingerprint data and first reference fingerprint data representing a modifiable content-segment;
responsive to detecting the first match, performing a first action;
receiving second query fingerprint data representing content received by a content-presentation device;
detecting a second match between the received second query fingerprint data and second reference fingerprint data representing second content transmitted by the content-distribution system, wherein the second content is a modified version of the first content and includes at least a portion of the first content; and
responsive to detecting the second match, performing a second action that is different from the first action.
16. The computing system of claim 15 , wherein the second content comprises the first content with overlay content overlaid thereon.
17. The computing system of claim 16 , wherein the portion of the content-distribution system is a first portion of the content-distribution system,
wherein the overlay content is a digital video effect (DVE), and
wherein a second portion of the content-distribution system, different from the first portion, comprises a DVE system configured to modify the first content by overlaying the DVE on the first content and then outputting the second content.
18. The computing system of claim 15 , wherein performing the second action comprises identifying a channel on which the content-presentation device received content.
19. The computing system of claim 15 , wherein performing the first action comprises identifying an upcoming content-modification opportunity on the identified channel.
20. The computing system of claim 15 , wherein detecting the second match occurs before detecting the first match, and
wherein performing the second action occurs before performing the first action.