MIDDLE OUT LOYALTY

1 . A computer-implemented method for dynamically assigning a middle out loyalty, said method comprising:

obtaining a number of customer specific characteristics for a co-brand account holder;

obtaining one or more brand requirements for a brand providing a co-brand account of the co-brand account holder;

using the customer specific characteristics of the co-brand account holder in conjunction with the brand requirements to generate a dynamic middle out loyalty offer customized for the co-brand account holder; and

automatically, and after a time period expires, using the customer specific characteristics of the co-brand account holder in conjunction with the brand requirements to dynamically generate a new middle out loyalty offer customized for the co-brand account holder.

2 . The method of claim 1 , further comprising:

presenting an opportunity for the co-brand account holder to perform a pre-defined number of tasks over a pre-defined time period;

determining if the co-brand account holder completed the pre-defined number of tasks within the pre-defined time period; and

providing an additional reward to the co-brand account holder when the co-brand account holder has successfully completed the pre-defined number of tasks within the pre-defined time period.

3 . The method of claim 2 , wherein the pre-defined number of tasks over the pre-defined time period further comprise:

providing a single task to the co-brand account holder;

providing a single task time period for the co-brand account holder to complete the single task;

determining if the co-brand account holder completed the single task within the single task time period; and

continuing to provide a different single task and single task time period to the co-brand account holder for the pre-defined time period.

4 . The method of claim 2 , wherein the pre-defined number of tasks over the pre-defined time period further comprise:

providing a plurality of different tasks to the co-brand account holder;

receiving, from the co-brand account holder, the selection of a single task from the plurality of different tasks;

providing a single task time period for the co-brand account holder to complete the selected single task;

determining if the co-brand account holder completed the single task within the single task time period; and

continuing to provide the plurality of different tasks to the co-brand account holder for the pre-defined time period.

5 . The method of claim 2 , wherein each task in the predefined number of tasks is selected from the group consisting of: a spending task and an acts task.

6 . The method of claim 1 , wherein the customer specific characteristics are selected from the group consisting of: a car owner or not, a restaurant coinsure or not, and a preference for an outdoor or an indoor activity.

7 . The method of claim 1 , wherein the customer specific characteristics are selected from the group consisting of: a customer's age, and a customer's status.

8 . The method of claim 1 , wherein the brand requirements are selected from the group consisting of: brand partners and non-competitive brands.

9 . The method of claim 1 , wherein the dynamic middle out loyalty offer customized for the co-brand account holder comprises:

presenting a number of different categories to be used as the middle out loyalty;

receiving a selection of a specific category from the number of different categories from the co-brand account holder; and

designating the selected specific category as the middle out loyalty offer for the co-brand account holder.

10 . The method of claim 1 , wherein the dynamic middle out loyalty offer customized for the co-brand account holder comprises:

presenting a number of different brands to be used as the middle out loyalty;

receiving a selection of a specific brand from the number of different brands from the co-brand account holder; and

designating the selected specific brand as the middle out loyalty offer for the co-brand account holder.

11 . The method of claim 1 , wherein the dynamic middle out loyalty offer customized for the co-brand account holder comprises:

presenting a number of different brands and categories to be used as the middle out loyalty;

receiving a selection of a specific brand or a specific category from the co-brand account holder; and

designating the selected specific brand or specific category as the middle out loyalty offer for the co-brand account holder.

12 . A non-transitory computer-readable storage medium having instructions embodied therein that when executed cause a computer system to perform a method comprising:

obtaining a number of customer specific characteristics for a co-brand account holder;

obtaining one or more brand requirements for a brand providing a co-brand account of the co-brand account holder;

using the customer specific characteristics of the co-brand account holder in conjunction with the brand requirements to generate a dynamic middle out loyalty offer customized for the co-brand account holder; and

automatically, and after a time period expires, using the customer specific characteristics of the co-brand account holder in conjunction with the brand requirements to dynamically generate a new middle out loyalty offer customized for the co-brand account holder.

13 . The non-transitory computer-readable storage medium of claim 12 , further comprising:

presenting an opportunity for the co-brand account holder to perform a pre-defined number of tasks over a pre-defined time period;

determining if the co-brand account holder completed the pre-defined number of tasks within the pre-defined time period; and

providing an additional reward to the co-brand account holder when the co-brand account holder has successfully completed the pre-defined number of tasks within the pre-defined time period.

14 . The non-transitory computer-readable storage medium of claim 12 , wherein the customer specific characteristics are selected from the group consisting of: a car owner or not, a restaurant coinsure or not, a preference for an outdoor or an indoor activity, a customer's age, and a customer's status.

15 . The non-transitory computer-readable storage medium of claim 12 , wherein the dynamic middle out loyalty offer customized for the co-brand account holder comprises:

presenting a number of different categories to be used as the middle out loyalty;

receiving a selection of a specific category from the number of different categories from the co-brand account holder; and

designating the selected specific category as the middle out loyalty offer for the co-brand account holder.

16 . The non-transitory computer-readable storage medium of claim 12 , wherein the dynamic middle out loyalty offer customized for the co-brand account holder comprises:

presenting a number of different brands to be used as the middle out loyalty;

receiving a selection of a specific brand from the number of different brands from the co-brand account holder; and

designating the selected specific brand as the middle out loyalty offer for the co-brand account holder.

17 . The non-transitory computer-readable storage medium of claim 12 , wherein the dynamic middle out loyalty offer customized for the co-brand account holder comprises:

presenting a number of different brands and categories to be used as the middle out loyalty;

receiving a selection of a specific brand or a specific category from the co-brand account holder; and

designating the selected specific brand or specific category as the middle out loyalty offer for the co-brand account holder.

18 . A computing system to manage information pertaining to anonymous and/or known customer activity both in store and online comprising:

a memory; and

one or more processors, the one or more processors to:

obtain a number of customer specific characteristics for a co-brand account holder;

obtain one or more brand requirements for a brand providing a co-brand account of the co-brand account holder;

use the customer specific characteristics of the co-brand account holder in conjunction with the brand requirements to generate a dynamic middle out loyalty offer customized for the co-brand account holder;

automatically, and after a time period expires, use the customer specific characteristics of the co-brand account holder in conjunction with the brand requirements to dynamically generate a new middle out loyalty offer customized for the co-brand account holder;

present an opportunity for the co-brand account holder to perform a pre-defined number of tasks over a pre-defined time period;

determine if the co-brand account holder completed the pre-defined number of tasks within the pre-defined time period; and

provide an additional reward to the co-brand account holder when the co-brand account holder has successfully completed the pre-defined number of tasks within the pre-defined time period.

19 . The computing system of claim 18 , wherein the one or more processors are further to:

provide a single task to the co-brand account holder;

provide a single task time period for the co-brand account holder to complete the single task;

determine if the co-brand account holder completed the single task within the single task time period; and

continue to provide a different single task and single task time period to the co-brand account holder for the pre-defined time period.

20 . The computing system of claim 18 , wherein the one or more processors are further to:

provide a plurality of different tasks to the co-brand account holder;

receive, from the co-brand account holder, a selection of a single task from the plurality of different tasks;

provide a single task time period for the co-brand account holder to complete the selected single task;

determine if the co-brand account holder completed the single task within the single task time period; and

continue to provide the plurality of different tasks to the co-brand account holder for the pre-defined time period.