IP Library › Patent Application 16840337
Patent Application
App. No. 16/840,337

METHOD AND SYSTEM FOR DELIVERING PERSONALIZED CONTENT AS AUGMENTED REALITY OVERLAYS

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Quick Facts
Patent No.
US None
App. No.
16/840,337
Abstract

Disclosed are a system, method and software to associate attributes with digital media assets. Digital media contains specific assets, such as images, that can be replaced with other assets. The system, method and software permit the association of attributes with specific assets. The association of attributes and assets enables the provision of content that is enhanced and more impacting for a user.

Claims (5)

1 . A method of augmenting a user's reality while viewing a content stream, comprising:

transmitting, by a server, a content stream to a display, wherein the content stream provides a reality to a user;

determining, by the server, an emotional state of the user associated with the content stream;

selecting, by the server, a digital media asset associated with the emotional state of the user; and

displaying, by the server, the digital media asset as an overlay on the content stream, wherein the overlay provides an augmented reality to the user.