Media engagement verification in transit systems

1. A method of determining user engagement with a media in a transit system, the method comprising:

obtaining, at a ticketing device:

the media, and

one or more questions regarding the media, wherein:

the one or more questions are specific to content of the media, and

answers to the one or more questions are indicative of a level of the user engagement with the media;

receiving a request at the ticketing device to purchase a transit ticket;

in response to receiving the request, presenting the media with the ticketing device;

presenting at least one of the one or more questions to a user using the ticketing device, wherein a first set of the one or more questions correspond to information conveyed audibly, and a second set of the one or more questions correspond to information shown visibly, to determine whether the user listens to and/or watches the media;

receiving user input at the ticketing device, indicative of one or more answers to the at least one of the one or more questions;

sending the one or more answers to a server;

performing, by the server, analytical analysis on the one or more answers including types of answers that are most correctly answered, least correctly answered, and types of media, watched or listened to, that appear most effective at conveying a desired message based on amount of correctly answers; and

issuing the transit ticket via the ticketing device, wherein a purchase price of the transit ticket is reduced based on the one or more answers, and a discount amount in purchase price of the transit ticket is proportional to correctly-answered questions and difficulty of correctly-answered questions.

2. The method of claim 1 , further comprising offering, with the ticketing device, a discount in return for a display of the media, wherein displaying the media is further in response to an affirmative response to the offering.

3. The method of claim 1 , wherein obtaining the media and the one or more questions at the ticketing device comprises receiving the media and the one or more questions from a database.

4. The method of claim 1 , wherein presenting the at least one of the one or more questions to the user using the ticketing device further comprises presenting controls for the user to select whether to receive more questions.

5. A method of determining user engagement with a media in a transit system, the method comprising:

sending, to a ticketing device:

the media, and

one or more questions regarding the media, wherein:

the media and the one or more questions are presented using the ticketing device, wherein a first set of the one or more questions correspond to information conveyed audibly, and a second set of the one or more questions correspond to information shown visibly, to determine whether the user listens to and/or watches the media,

the one or more questions are specific to content of the media, and

answers to the one or more questions are indicative of a level of the user engagement with the media;

receiving, at a server from the ticketing device, one or more answers to the one or more questions;

performing by the server, analytical analysis on the one or more answers including types of answers that are most correctly answered, least correctly answered, and types of media, watched or listened to, that appear most effective at conveying a desired message based on amount of correct answers; and

issuing a transit ticket via the ticketing device, wherein a purchase price of the transit ticket is discounted based on the one or more answers, and a discount amount in purchase price of the transit ticket is proportional to correctly-answered questions and difficulty of correctly-answered questions.

6. The method of claim 5 , further comprising sending, to the ticketing device from the server, one or more additional questions, wherein the one or more additional questions are questions regarding relevance of the media.

7. The method of claim 5 , further comprising:

generating a report based on the one or more answers from the ticketing device; and

providing the report to a media distributor.

8. The method of claim 7 , further comprising:

analyzing the one or more answers from the ticketing device to determine analytical information; and

including, in the report, the analytical information.

9. The method of claim 5 , further comprising:

determining a value of a media experience, based on the one or more answers from the ticketing device;

generating an invoice based on the determined value; and

providing the invoice to a media distributor.

10. The method of claim 5 , wherein issuing the transit ticket comprises causing the ticketing device to show, on a display of the ticketing device, the ticket.

11. The method of claim 5 , wherein issuing the transit ticket comprises crediting the ticket to an account associated with the user.

12. A computer server comprising:

a communication interface;

a memory; and

one or more processors communicatively coupled with the communication interface and the memory, wherein the one or more processors are configured to:

cause a media and one or more questions regarding the media to be sent to a ticketing device wherein:

the media and the one or more questions are presented using the ticketing device, wherein a first set of the one or more questions correspond to information conveyed audibly, and a second set of the one or more questions correspond to information shown visibly, to determine whether the user listens to and/or watches the media,

the one or more questions are specific to content of the media, and

answers to the one or more questions are indicative of a level of user engagement with the media;

receive, via the communication interface from the ticketing device, one or more answers to the one or more questions;

perform analytical analysis on the one or more answers including types of answers that are most correctly answered, least correctly answered, and types of media that appear most effective at conveying a desired message based on amount of correct answers; and

issue a transit ticket via the ticketing device, wherein a purchase price of the transit ticket is discounted based on the one or more answers, and a discount amount in purchase price of the transit ticket is a function of correctly-answered questions and difficulty of correctly-answered questions.

13. The computer server of claim 12 , wherein the one or more processors are further configured to cause one or more additional questions to be sent to the ticketing device, wherein the one or more additional questions are questions regarding relevance of the media.

14. The computer server of claim 12 , wherein the one or more processors are further configured to:

generate a report based on the one or more answers from the ticketing device; and

send the report to a media distributor via the communication interface.

15. The computer server of claim 14 , wherein the one or more processors are further configured to:

analyze the one or more answers from the ticketing device to determine analytical information; and

include, in the report, the analytical information.

16. The computer server of claim 12 , wherein the one or more processors are further configured to:

determine a value of a media experience, based on the one or more answers from the ticketing device;

generate an invoice based on the determined value; and

provide, via the communication interface, the invoice to a media distributor.

17. The computer server of claim 12 , wherein the one or more processors are further configured to, wherein issuing the transit ticket comprises causing the ticketing device to show, on a display of the ticketing device, the transit ticket.

18. The computer server of claim 12 , wherein the one or more processors are further configured to, wherein issuing the transit ticket comprises crediting the transit ticket to an account associated with a user.