Content-modification system with overlay handling feature
In one aspect, a method includes identifying an upcoming content-modification opportunity on a channel, where the upcoming content-modification opportunity relates to a modifiable content-segment transmitted by a content-distribution system on the channel, and where the modifiable content-segment includes an overlay content portion and a non-overlay content portion. The method also includes responsive to identifying the upcoming content-modification opportunity on the channel, identifying a content-presentation device tuned to the channel. The method also includes determining location data associated with the overlay content portion. The method also includes transmitting, to the identified content-presentation device, the determined location data to facilitate the content-presentation device performing a content-modification operation in connection with the identified upcoming content-modification opportunity on the channel, where performing the content-modification operation involves replacing only the non-overlay content portion with supplemental content.
1. A method comprising:
identifying, on a channel on which a content-distribution system is scheduled to transmit a linear sequence of content-segments comprising a first content-segment sequentially followed by a modifiable content-segment, an upcoming content-modification opportunity for replacing the modifiable content-segment in the linear sequence of content-segments, wherein the first content-segment includes an overlay content portion, and wherein the modifiable content-segment includes the overlay content portion and a non-overlay content portion;
responsive to identifying the upcoming content-modification opportunity on the channel, identifying a content-presentation device tuned to the channel;
determining location data that identifies a location of the overlay content portion relative to the non-overlay content portion in one of more frames of the modifiable content-segment; and
transmitting, to the identified content-presentation device, the determined location data to facilitate the content-presentation device performing, in connection with the identified upcoming content-modification opportunity on the channel, a content-replacement operation in which the identified content-presentation device replaces only the non-overlay content portion with supplemental content such that the content-presentation device generates and presents one or more resulting frames that each include the supplemental content and the overlay content portion.
2. The method of claim 1 , wherein the overlay content portion comprises a rectangular ticker overlay.
3. The method of claim 1 , wherein determining the location data associated with the overlay content portion comprises:
detecting a presence of the overlay content portion; and
determining the location data associated with the detected overlay content portion.
4. The method of claim 3 , wherein detecting the presence of the overlay content portion comprises using a predefined overlay template to detect the presence of the overlay content portion.
5. The method of claim 1 , wherein determining the location data associated with the overlay content portion comprises determining bounding coordinates of the overlay content portion.
6. The method of claim 1 , further comprising:
responsive to identifying the upcoming content-modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel; and
for each content-presentation device in the identified group, transmitting, to that content-presentation device, the determined location data to facilitate that content-presentation device performing, in connection with the identified upcoming content-modification opportunity on the channel, a respective content-replacement operation in which the content-presentation device replaces only the respective non-overlay content portion with respective supplemental content such that the content-presentation device generates and presents one or more resulting frames that each include the respective supplemental content and the overlay content portion.
7. The method of claim 1 , further comprising:
receiving, by the identified content-presentation device, from the content-distribution system, the modifiable content-segment;
receiving, by the identified content-presentation device, the supplemental content;
receiving, by the identified content-presentation device, the determined location data; and
using, by the identified content-presentation device, the received location data to facilitate performing, in connection with the identified upcoming content-modification opportunity on the channel, the content-replacement operation in which the identified content-presentation device replaces only the non-overlay content portion with at least a portion of the received supplemental content such that the identified content-presentation device generates and presents one or more resulting frames that each include the received supplemental content and the overlay content portion.
8. The method of claim 7 , wherein replacing the non-overlay content portion with the at least a portion of the received supplemental content comprises replacing the non-overlay content portion with a truncated portion of the received supplemental content.
9. The method of claim 7 , further comprising:
resizing, by the content-presentation device, the supplemental content to a smaller-sized version of the supplemental content,
wherein replacing the non-overlay content portion with the at least a portion of the received supplemental content comprises replacing the non-overlay content portion with the resized supplemental content.
10. A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:
identifying, on a channel on which a content-distribution system is scheduled to transmit a linear sequence of content-segments comprising a first content-segment sequentially followed by a modifiable content-segment, an upcoming content-modification opportunity for replacing the modifiable content-segment in the linear sequence of content-segments, wherein the first content-segment includes an overlay content portion, and wherein the modifiable content-segment includes the overlay content portion and a non-overlay content portion;
responsive to identifying the upcoming content-modification opportunity on the channel, identifying a content-presentation device tuned to the channel;
determining location data that identifies a location of the overlay content portion relative to the non-overlay content portion in one of more frames of the modifiable content-segment; and
transmitting, to the identified content-presentation device, the determined location data to facilitate the content-presentation device performing, in connection with the identified upcoming content-modification opportunity on the channel, a content-replacement operation in which the identified content-presentation device replaces only the non-overlay content portion with supplemental content such that the content-presentation device generates and presents one or more resulting frames that each include the supplemental content and the overlay content portion.
11. The non-transitory computer-readable storage medium of claim 10 , wherein the overlay content portion comprises a rectangular ticker overlay.
12. The non-transitory computer-readable storage medium of claim 10 , wherein determining the location data associated with the overlay content portion comprises:
detecting a presence of the overlay content portion; and
determining the location data associated with the detected overlay content portion.
13. The non-transitory computer-readable storage medium of claim 12 , wherein detecting the presence of the overlay content portion comprises using a predefined overlay template to detect the presence of the overlay content portion.
14. The non-transitory computer-readable storage medium of claim 10 , wherein determining the location data associated with the overlay content portion comprises determining bounding coordinates of the overlay content portion.
15. The non-transitory computer-readable storage medium of claim 10 , the set of operations further comprising:
responsive to identifying the upcoming content-modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel; and
for each content-presentation device in the identified group, transmitting, to that content-presentation device, the determined location data to facilitate that content-presentation device performing, in connection with the identified upcoming content-modification opportunity on the channel, a respective content-replacement operation in which the content-presentation device replaces only the respective non-overlay content portion with respective supplemental content such that the content-presentation device generates and presents one or more resulting frames that each include the respective supplemental content and the overlay content portion.
16. A computing system comprising:
a processor; and
a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:
identifying, on a channel on which a content-distribution system is scheduled to transmit a linear sequence of content-segments comprising a first content-segment sequentially followed by a modifiable content-segment, an upcoming content-modification opportunity for replacing the modifiable content-segment in the linear sequence of content-segments, wherein the first content-segment includes an overlay content portion, and wherein the modifiable content-segment includes the overlay content portion and a non-overlay content portion;
responsive to identifying the upcoming content-modification opportunity on the channel, identifying a content-presentation device tuned to the channel;
determining location data that identifies a location of the overlay content portion relative to the non-overlay content portion in one of more frames of the modifiable content-segment; and
transmitting, to the identified content-presentation device, the determined location data to facilitate the content-presentation device performing, in connection with the identified upcoming content-modification opportunity on the channel, a content-replacement operation in which the identified content-presentation device replaces only the non-overlay content portion with supplemental content such that the content-presentation device generates and presents one or more resulting frames that each include the supplemental content and the overlay content portion.
17. The computing system of claim 16 , wherein the overlay content portion comprises a rectangular ticker overlay.
18. The computing system of claim 16 , wherein determining the location data associated with the overlay content portion comprises:
detecting a presence of the overlay content portion; and
determining the location data associated with the detected overlay content portion.
19. The computing system of claim 18 , wherein detecting the presence of the overlay content portion comprises using a predefined overlay template to detect the presence of the overlay content portion.
20. The computing system of claim 16 , wherein determining the location data associated with the overlay content portion comprises determining bounding coordinates of the overlay content portion.