Keyword reporting for mobile applications
A keyword reporting system for mobile applications is disclosed that generates keyword reports for a subject mobile application. The reports include a set of most relevant keywords for the subject mobile application with their associated ranking and result value. The ranking of a keyword is the subject mobile application's position in a search result for the keyword. A result value is determined for each keyword as well, where the result value is the number of mobile applications found in a search result for the keyword. Based on the ranking and result value of each keyword, a weight value is determined for each keyword. The weight value indicates the relevance of the keyword for the subject mobile application. A set of keywords are sorted and selected based on the weight value and a keyword report is generated that includes the set of keywords along with their rankings.
1. A method comprising:
scraping a plurality of keywords periodically, where the scraping comprises determining a number of mobile applications returned as a result of a search for the keyword at a point in time at which the keyword was scraped;
storing, in a database, the scraped keywords in association with additional information associated with the scraping of the keyword;
receiving, from a client device, a request to output an identification of relevant keywords for a subject mobile application;
in response to receiving the request, retrieving a set of keywords associated with the subject mobile application from the database; and
sending, to the user, the retrieved set of keywords.
2. The method of claim 1 , further comprising retrieving, for each keyword of the set of keywords, a status of the keyword for one or more countries and a status of the keyword for one or more mobile application stores.
3. The method of claim 2 , wherein the status of the keyword is at least one of active or inactive.
4. The method of claim 1 , wherein the additional information comprises a frequency of the keyword in metadata of each mobile application associated with the database.
5. The method of claim 1 , wherein the set of keywords includes at least one of keywords received from the client device, an open-source custom word list, and keywords extracted from metadata of the subject mobile application.
6. The method of claim 5 , wherein a status of the keywords received from the client device is always active.
7. The method of claim 5 , wherein the metadata of the subject mobile application includes title, description, publisher, uniform resource locator (URL), categories and sub-categories.
8. A non-transitory computer-readable medium comprising memory with instructions encoded thereon, the instructions causing one or more processors to perform operations when executed, the instructions comprising instructions to:
scrape a plurality of keywords periodically, where the scraping comprises determining a number of mobile applications returned as a result of a search for the keyword at a point in time at which the keyword was scraped;
store, in a database, the scraped keywords in association with additional information associated with the scraping of the keyword;
receive, from a client device, a request to output an identification of relevant keywords for a subject mobile application;
in response to receiving the request, retrieve a set of keywords associated with the subject mobile application from the database; and
send, to the user, the retrieved set of keywords.
9. The non-transitory computer-readable medium of claim 8 , the instructions further comprising instructions to retrieve, for each keyword of the set of keywords, a status of the keyword for one or more countries and a status of the keyword for one or more mobile application stores.
10. The non-transitory computer-readable medium of claim 9 , wherein the status of the keyword is at least one of active or inactive.
11. The non-transitory computer-readable medium of claim 8 , wherein the additional information comprises
a frequency of the keyword in metadata of each mobile application associated with the database.
12. The non-transitory computer-readable medium of claim 8 , wherein the set of keywords includes at least one of keywords received from the client device, an open-source custom word list, and keywords extracted from metadata of the subject mobile application.
13. The non-transitory computer-readable medium of claim 12 , wherein a status of the keywords received from the client device is always active.
14. The non-transitory computer-readable medium of claim 12 , wherein the metadata of the subject mobile application includes title, description, publisher, uniform resource locator (URL), categories and sub-categories.
15. A system comprising:
memory with instructions encoded thereon; and
one or more processors that, when executing the instructions, are caused to perform operations comprising:
scraping a plurality of keywords periodically, where the scraping comprises determining a number of mobile applications returned as a result of a search for the keyword at a point in time at which the keyword was scraped;
storing, in a database, the scraped keywords in association with additional information associated with the scraping of the keyword;
receiving, from a client device, a request to output an identification of relevant keywords for a subject mobile application;
in response to receiving the request, retrieving a set of keywords associated with the subject mobile application from the database; and
sending, to the user, the retrieved set of keywords.
16. The system of claim 15 , the operations further comprising retrieving, for each keyword of the set of keywords, a status of the keyword for one or more countries and a status of the keyword for one or more mobile application stores.