Methods and systems for detecting aggregation events

1. A system, comprising one or more computers and one or more storage devices storing instructions that are operable, when executed by the one or more computers, to cause the one or more computers to:

in response to detecting location data for a mobile device based on an internal positioning mechanism of the mobile device, retrieve a plurality of stored locations from a database based on the location data;

determine that the plurality of stored locations is within a predefined distance of an event location, wherein each stored location of the plurality of stored locations is associated with a respective mobile device of a plurality of mobile devices;

determine velocity data associated with respective mobile devices of the plurality of mobile devices;

generate a filtered plurality of stored locations associated with a first subset of the plurality of mobile devices each having respective velocity data below a defined threshold value by removing, from the plurality of stored locations, one or more respective stored locations associated with a second subset of the plurality of mobile devices each having respective velocity data that exceeds the defined threshold value; and

in response to determining that a threshold number of the filtered plurality of stored locations is within the predefined distance, generate a virtual perimeter for the event location based on the filtered plurality of stored locations.

2. The system of claim 1 , wherein the virtual perimeter comprises a plurality of latitudinal and longitudinal coordinates.

3. The system of claim 1 , wherein the virtual perimeter comprises an array of latitudinal and longitudinal coordinates.

4. The system of claim 1 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:

transmit a notification to the mobile device in response to a determination that the mobile device is associated with the virtual perimeter.

5. The system of claim 1 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:

determine a mode of transportation for the mobile device in response to a determination that the mobile device is associated with the virtual perimeter;

transmit a notification to the mobile device based on the mode of transportation for the mobile device.

6. The system of claim 1 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:

generate user profile data for a user identity associated with the mobile device in response to a determination that the mobile device is associated with the virtual perimeter.

7. The system of claim 1 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:

determine the event location based on user profile data for respective user identities associated with the plurality of mobile devices.

8. The system of claim 1 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:

determine the event location based on point of interest data associated with a venue for the event location.

9. The system of claim 7 , wherein the one or more storage devices store instructions that are operable, when executed by the one or more computers, to further cause the one or more computers to:

determine the event location based on event data that comprises an event schedule associated with the venue for the event location.

10. A computer-implemented method, comprising:

in response to detecting location data for a mobile device based on an internal positioning mechanism of the mobile device, retrieving, by a computing device comprising a processor, a plurality of stored locations from a database based on the location data;

determining, by the computing device, that the plurality of stored locations is within a predefined distance of an event location, wherein each stored location of the plurality of stored locations is associated with a respective mobile device of a plurality of mobile devices;

determining, by the computing device, velocity data associated with respective mobile devices of the plurality of mobile devices;

generating, by the computing device, a filtered plurality of stored locations associated with a first subset of the plurality of mobile devices each having respective velocity data below a defined threshold value by removing, from the plurality of stored locations, one or more respective stored locations associated with a second subset of the plurality of mobile devices each having respective velocity data that exceeds the defined threshold value; and

in response to determining that a threshold number of the filtered plurality of stored locations is within the predefined distance, generating, by the computing device, a virtual perimeter for the event location based on the filtered plurality of stored locations.

11. The computer-implemented method of claim 10 , wherein the generating the virtual perimeter comprises determining a plurality of latitudinal and longitudinal coordinates.

12. The computer-implemented method of claim 10 , further comprising:

transmitting, by the computing device, a notification to the mobile device in response to a determination that the mobile device is associated with the virtual perimeter.

13. The computer-implemented method of claim 10 , further comprising:

determining, by the computing device, a mode of transportation for the mobile device in response to a determination that the mobile device is associated with the virtual perimeter;

transmitting, by the computing device, a notification to the mobile device based on the mode of transportation for the mobile device.

14. The computer-implemented method of claim 10 , further comprising:

generating, by the computing device, user profile data for a user identity associated with the mobile device in response to a determination that the mobile device is associated with the virtual perimeter.

15. The computer-implemented method of claim 10 , further comprising:

determining, by the computing device, the event location based on user profile data for respective user identities associated with the plurality of mobile devices.

16. The computer-implemented method of claim 10 , further comprising:

determining, by the computing device, the event location based on point of interest data associated with a venue for the event location.

17. The computer-implemented method of claim 10 , further comprising:

determining, by the computing device, the event location based on event data that comprises an event schedule associated with the venue for the event location.

18. A computer program product, stored on a non-transitory computer readable medium, comprising instructions that when executed by one or more computers cause the one or more computers to:

in response to detecting location data for a mobile device based on an internal positioning mechanism of the mobile device, retrieve a plurality of stored locations from a database based on the location data;

determine that the plurality of stored locations is within a predefined distance of an event location, wherein each stored location of the plurality of stored locations is associated with a respective mobile device of a plurality of mobile devices;

determine velocity data associated with respective mobile devices of the plurality of mobile devices;

generate a filtered plurality of stored locations associated with a first subset of the plurality of mobile devices each having respective velocity data below a defined threshold value by removing, from the plurality of stored locations, one or more respective stored locations associated with a second subset of the plurality of mobile devices each having respective velocity data that exceeds the defined threshold value; and

in response to determining that a threshold number of the filtered plurality of stored locations is within the predefined distance, generate a virtual perimeter for the event location based on the filtered plurality of stored locations.

19. The computer program product of claim 18 , further comprising instructions that when executed by the one or more computers cause the one or more computers to:

generate a virtual perimeter that comprises a plurality of latitudinal and longitudinal coordinates for the virtual perimeter.

20. The computer program product of claim 18 , further comprising instructions that when executed by the one or more computers cause the one or more computers to:

transmit a notification to the mobile device in response to a determination that the mobile device is associated with the virtual perimeter.