Digital rights management systems and methods for audience measurement

1. A media device comprising:

memory; and

processor circuitry to execute computer readable instructions to:

execute a media handler application to decode and present media data;

obtain, with the media handler application, a selection of first media;

process, with a digital rights manager, a digital license agreement associated with the first media to determine that the media handler application is authorized to present the first media;

trigger the digital rights manager to retrieve a digital measurement rights agreement, different from the digital license agreement, from a license server separate from the media device in response to (i) activation of the media handler application and (ii) selection of the first media to be decoded and presented by the media handler application;

process, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is not authorized to perform a media monitoring operation that is deactivated by default, the media monitoring operation to collect at least one of identification tags embedded in the first media or user commands input to the media handler application to present the first media; and

in response to the determination that the media handler application is not authorized to perform the media monitoring operation, configure the media handler application to present the first media but not perform the media monitoring operation.

2. The media device of claim 1 , wherein the digital measurement rights agreement is a first digital measurement rights agreement, and the processor circuitry is to:

obtain, with the media handler application, a selection of second media;

process, with the digital rights manager, a second digital measurement rights agreement to determine that the media handler application is authorized to perform the media monitoring operation that is deactivated by default; and

in response to the determination that the media handler application is authorized to perform the media monitoring operation, configure the media handler application to present the second media and perform the media monitoring operation.

3. The media device of claim 2 , wherein the processor circuitry is to process the second digital measurement rights agreement in response to the selection of the second media.

4. The media device of claim 1 , wherein the media monitoring operation is a first media monitoring operation, and the processor circuitry is to:

process, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is authorized to perform a second media monitoring operation that is deactivated by default; and

in response to the determination that the media handler application is authorized to perform the second media monitoring operation, configure the media handler application to perform the second media monitoring operation.

5. The media device of claim 1 , wherein the processor circuitry is to:

determine, with the digital rights manager executed by the media device, whether the digital measurement rights agreement is stored locally at the media device; and

retrieve, with the digital rights manager, the digital measurement rights agreement from the license server in response to a determination that the digital measurement rights agreement is not stored locally at the media device.

6. The media device of claim 1 , wherein the processor circuitry is to revoke the digital measurement rights agreement in response to a determination that the digital measurement rights agreement has expired.

7. The media device of claim 1 , wherein the processor circuitry is to revoke the digital measurement rights agreement in response to a determination that at least one of the media handler application or the digital rights manager has been altered.

8. A computer readable memory or storage disk comprising computer readable instructions which, when executed, cause a programmable processor of a media device to at least:

execute a media handler application to decode and present media data;

obtain, with the media handler application, a selection of first media;

process, with a digital rights manager, a digital license agreement associated with the first media to determine that the media handler application is authorized to present the first media;

trigger the digital rights manager to retrieve a digital measurement rights agreement, different from the digital license agreement, from a license server separate from the media device in response to (i) activation of the media handler application and (ii) selection of the first media to be decoded and presented by the media handler application;

process, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is not authorized to perform a media monitoring operation that is deactivated by default, the media monitoring operation to collect at least one of identification tags embedded in the first media or user commands input to the media handler application to present the first media; and

in response to the determination that the media handler application is not authorized to perform the media monitoring operation, configure the media handler application to present the first media but not perform the media monitoring operation.

9. The computer readable memory or storage disk of claim 8 , wherein the digital measurement rights agreement is a first digital measurement rights agreement, and the instructions cause the processor to:

obtain, with the media handler application, a selection of second media;

process, with the digital rights manager, a second digital measurement rights agreement to determine that the media handler application is authorized to perform the media monitoring operation that is deactivated by default; and

in response to the determination that the media handler application is authorized to perform the media monitoring operation, configure the media handler application to present the second media and perform the media monitoring operation.

10. The computer readable memory or storage disk of claim 9 , wherein the instructions cause the processor to process the second digital measurement rights agreement in response to the selection of the second media.

11. The computer readable memory or storage disk of claim 8 , wherein the media monitoring operation is a first media monitoring operation, and the instructions cause the processor to:

process, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is authorized to perform a second media monitoring operation that is deactivated by default; and

in response to the determination that the media handler application is authorized to perform the second media monitoring operation, configure the media handler application to perform the second media monitoring operation.

12. The computer readable memory or storage disk of claim 8 , wherein the instructions cause the processor to:

determine, with the digital rights manager executed by the media device, whether the digital measurement rights agreement is stored locally at the media device; and

retrieve, with the digital rights manager, the digital measurement rights agreement from the license server in response to a determination that the digital measurement rights agreement is not stored locally at the media device.

13. The computer readable memory or storage disk of claim 8 , wherein the instructions cause the processor to revoke the digital measurement rights agreement in response to a determination that the digital measurement rights agreement has expired.

14. The computer readable memory or storage disk of claim 8 , wherein the instructions cause the processor to revoke the digital measurement rights agreement in response to a determination that at least one of the media handler application or the digital rights manager has been altered.

15. A media monitoring method comprising:

executing a media handler application of a media device to decode and present media data;

obtaining, with the media handler application, a selection of first media;

processing, with a digital rights manager of the media device, a digital license agreement associated with the first media to determine that the media handler application is authorized to present the first media;

triggering the digital rights manager to retrieve a digital measurement rights agreement, different from the digital license agreement, from a license server separate from the media device in response to (i) activation of the media handler application and (ii) selection of the first media to be decoded and presented by the media handler application;

processing, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is not authorized to perform a media monitoring operation that is deactivated by default, the media monitoring operation to collect at least one of identification tags embedded in the first media or user commands input to the media handler application to present the first media; and

in response to the determination that the media handler application is not authorized to perform the media monitoring operation, configuring the media handler application to present the first media but not perform the media monitoring operation.

16. The method of claim 15 , wherein the digital measurement rights agreement is a first digital measurement rights agreement, and further including:

obtaining, with the media handler application, a selection of second media;

processing, with the digital rights manager, a second digital measurement rights agreement to determine that the media handler application is authorized to perform the media monitoring operation that is deactivated by default; and

in response to the determination that the media handler application is authorized to perform the media monitoring operation, configuring the media handler application to present the second media and perform the media monitoring operation.

17. The method of claim 16 , wherein the processing of the second digital measurement rights agreement is in response to the selection of the second media.

18. The method of claim 15 , wherein the media monitoring operation is a first media monitoring operation, and further including:

processing, with the digital rights manager, the digital measurement rights agreement to determine that the media handler application is authorized to perform a second media monitoring operation that is deactivated by default; and

in response to the determination that the media handler application is authorized to perform the second media monitoring operation, configuring the media handler application to perform the second media monitoring operation.

19. The method of claim 15 , further including revoking the digital measurement rights agreement in response to a determination that the digital measurement rights agreement has expired.

20. The method of claim 15 , further including revoking the digital measurement rights agreement in response to a determination that at least one of the media handler application or the digital rights manager has been altered.