Systems and methods for addressable targeting of advertising content
A method of targeting of advertising content for a consumer product is disclosed. The method comprises obtaining consumer demographic data from a first server over a network, the consumer demographic data including a plurality of demographic attributes for each person among a plurality of persons; obtaining product purchaser data for a plurality of product purchasers of the consumer product from a second server over the network, each product purchaser among the plurality of product purchasers being among the plurality of persons; and enriching the purchaser data with the consumer demographic data. The method further comprises enriching viewing data with consumer demographic data; and selecting viewed media among the aggregated viewed media having the highest similarity to the product purchasers as target media for the advertising content.
1. A method of targeting of advertising content for a consumer product, the method comprising:
calculating, by a hardware processor, a vector of probabilities that a product purchaser device among a plurality of product purchaser devices will have a demographic attribute among a plurality of demographic attributes;
calculating, by the hardware processor, a vector of demographic attributes for each electronic content subscriber device among a plurality of electronic content subscriber devices;
calculating, by the hardware processor, a vector match between the vector of probabilities and the vector of demographic attributes for each electronic content subscriber device among the plurality of electronic content subscriber devices; and
selecting, as target electronic content subscriber devices for the advertising content, electronic content subscriber devices among the plurality of electronic content subscriber devices based on the calculated vector match between the vector of probabilities and the vector of demographic attributes for each electronic content subscriber device.
2. The method of claim 1 , wherein the vector match is calculated based on a correlation between the demographic attributes of the electronic content subscriber devices and the calculated vector of probabilities.
3. The method of claim 1 , further comprising:
obtaining, from a set top box set, top box data including viewing behavior data of a plurality of viewing persons;
selecting, as purchaser-viewers, product purchasers among the plurality of product purchasers matching viewing persons among the plurality of viewing persons;
selecting electronic content subscriber devices among the plurality of electronic content subscriber devices matching viewing persons among the plurality of viewing persons; and
calculating a similarity between the product purchaser data and each electronic content subscriber device among the plurality of electronic content subscriber devices based on viewing behavior data of the purchaser-viewers and viewing behavior data of the selected electronic content subscriber devices.
4. The method of claim 1 , further comprising:
obtaining, over the network, viewing data of a plurality of viewing persons, the viewing data including a plurality of viewed media viewed by a respective viewing person among the plurality of viewing persons and the viewed media including attributes of the respective viewing person;
calculating, by the hardware processor, a similarity between one or more product purchasers and each viewed media, the one or more product purchasers and each viewed media having at least one attribute in common;
selecting viewed media among the viewed media based on the calculated similarity to the product purchasers as purchaser media;
selecting purchaser media as target media for the advertising content when it is determined that the purchaser media is viewed by one or more target electronic content subscriber devices.
5. A system for targeting of advertising content for a consumer product, the system comprising:
a server providing consumer demographic data from over the network;
an advertising targeting controller configured to:
calculate, by a hardware processor, a vector of probabilities that a product purchaser device among a plurality of product purchaser devices will have a demographic attribute among a plurality of demographic attributes,
calculate, by the hardware processor, a vector of demographic attributes for each electronic content subscriber device among a plurality of electronic content subscriber devices;
calculate, by the hardware processor, a vector match between the vector of probabilities and the vector of demographic attributes for each electronic content subscriber device among the plurality of electronic content subscriber devices; and
select, as target electronic content subscriber devices for the advertising content, electronic content subscriber devices among the plurality of electronic content subscriber devices based on the calculated vector match between the vector of probabilities and the vector of demographic attributes for each electronic content subscriber device.
6. The system of claim 5 , wherein the vector match is calculated based on a correlation between the demographic attributes of the electronic content subscriber devices and the calculated vector of probabilities.
7. The system of claim 5 , further comprising:
a set top box set providing top box data including viewing behavior data of a plurality of viewing persons,
wherein the advertising targeting controller is further configured to:
obtain the set top box data;
select, as purchaser-viewers, product purchasers among the plurality of product purchasers matching viewing persons among the plurality of viewing persons; and
select electronic content subscriber devices among the plurality of electronic content subscriber devices matching viewing persons among the plurality of viewing persons; and
calculate a similarity between the product purchaser data and each electronic content subscriber device among the plurality of electronic content subscriber devices based on viewing behavior data of the purchaser-viewers and viewing behavior data of the selected electronic content subscriber devices.
8. The system of claim 5 , further comprising:
a second server providing, over the network, viewing data of a plurality of viewing persons, the viewing data including a plurality of viewed media viewed by a respective viewing person among the plurality of viewing persons and the viewed media including attributes of the respective viewing person;
wherein the advertising targeting controller is further configured to:
obtain the viewing data;
calculate, by the hardware processor, a similarity between one or more product purchasers and each viewed media, the one or more product purchasers and each viewed media having at least one attribute in common;
select viewed media among the viewed media based on the calculated similarity to the product purchasers as purchaser media; and
select purchaser media as target media for the advertising content when it is determined that the purchaser media is viewed by one or more target electronic content subscriber devices.
9. A non-transitory computer readable medium storing a program causing a computer to execute a method of targeting of advertising content for a consumer product, the method comprising:
calculating, by a hardware processor, a vector of probabilities that a product purchaser device among a plurality of product purchaser devices will have a demographic attribute among a plurality of demographic attributes,
calculating, by the hardware processor, a vector of demographic attributes for each electronic content subscriber device among a plurality of electronic content subscriber devices;
calculating, by the hardware processor, a vector match between the vector of probabilities and the vector of demographic attributes for each electronic content subscriber device among the plurality of electronic content subscriber devices; and
selecting, as target electronic content subscriber devices for the advertising content, electronic content subscriber devices among the plurality of cable subscriber devices based on the calculated vector match between the vector of probabilities and the vector of demographic attributes for each electronic content subscriber device.
10. The non-transitory computer readable medium according to claim 9 , wherein the vector match is calculated based on a correlation between the demographic attributes of the electronic content subscriber devices and the calculated vector of probabilities.
11. The non-transitory computer readable medium according to claim 9 , the executed method further comprising:
obtaining, from a set top box, set top box data including viewing behavior data of a plurality of viewing persons;
selecting, as purchaser-viewers, product purchasers among the plurality of product purchasers matching viewing persons among the plurality of viewing persons;
selecting electronic content subscriber devices among the plurality of electronic content subscriber devices matching viewing persons among the plurality of viewing persons; and
calculating a similarity between the product purchaser data and each electronic content subscriber device among the plurality of electronic content subscriber devices based on viewing behavior data of the purchaser-viewers and viewing behavior data of the selected electronic content subscriber devices.
12. The non-transitory computer readable medium according to claim 9 , the executed method further comprising:
obtaining, over the network, viewing data of a plurality of viewing persons, the viewing data including a plurality of viewed media viewed by a respective viewing person among the plurality of viewing persons and the viewed media including attributes of the respective viewing person;
calculating, by the hardware processor, a similarity between one or more product purchasers and each viewed media, the one or more product purchasers and each viewed media having at least one attribute in common;
selecting viewed media among the viewed media based on the calculated similarity to the product purchasers as purchaser media; and
selecting purchaser media as target media for the advertising content when it is determined that the purchaser media is viewed by one or more target electronic content subscriber devices.