Content-modification system with broadcast schedule utilization feature

1. A method comprising:

receiving query fingerprint data representing content transmitted by a content-distribution system on a channel;

comparing the received query fingerprint data with multiple reference fingerprint data sets, wherein each of the multiple reference fingerprint data sets corresponds with a different respective content segment;

based on the comparing, detecting a respective match between the received query fingerprint data and reference fingerprint data in each of the multiple reference fingerprint data sets, thereby identifying a multimatch situation;

responsive to identifying the multimatch situation, accessing broadcast-schedule data associated with the channel;

using the accessed broadcast-schedule data to identify which one of the different respective content segments is being transmitted by the content-distribution system on the channel to resolve the identified multimatch situation, thereby identifying a corresponding upcoming content modification opportunity on the channel; and

performing an action to facilitate performing a content modification operation related to the identified upcoming content-modification opportunity on the channel.

2. The method of claim 1 , wherein all the respective content segments share a common initial portion of content.

3. The method of claim 2 , wherein each of the respective content segments has a different duration from the other respective content segments.

4. The method of claim 1 , wherein all the respective content segments are modifiable content segments.

5. The method of claim 1 , wherein using the accessed broadcast-schedule data to identify which one of the different respective content segments is being transmitted by the content-distribution system on the channel comprises:

accessing first broadcast-schedule data associated with the channel;

extracting, from among the accessed first broadcast-schedule data associated with the channel, second broadcast-schedule data related to one or more broadcast-related events scheduled within a predefined upcoming time-period; and

using the extracted second broadcast-schedule data to identify which one of the different respective content segments is being transmitted by the content-distribution system on the channel.

6. The method of claim 1 , wherein using the accessed broadcast-schedule data to identify which one of the different respective content segments is being transmitted by the content-distribution system on the channel comprises detecting a match between the accessed broadcast-schedule data and reference data that corresponds with one of the different respective content segments.

7. The method of claim 1 , wherein accessing broadcast-schedule data associated with the channel comprises accessing an industry standard coding identification (ISCI) key.

8. The method of claim 1 , wherein accessing broadcast-schedule data associated with the channel comprises accessing a house identifier.

9. The method of claim 1 , wherein performing the action comprises:

identifying a content-presentation device tuned to the channel; and

causing supplemental content to be transmitted to the identified content-presentation device, to facilitate the identified content-presentation device performing a content modification operation related to the identified upcoming content modification opportunity on the channel.

10. The method of claim 9 , further comprising:

receiving the supplemental content;

using, by a content-presentation device, the received supplemental content in connection with performing the content-modification operation related to the identified upcoming content-modification opportunity on the channel.

11. A non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by a processor, cause performance of a set of operations comprising:

receiving query fingerprint data representing content transmitted by a content-distribution system on a channel;

comparing the received query fingerprint data with multiple reference fingerprint data sets, wherein each of the multiple reference fingerprint data sets corresponds with a different respective content segment;

based on the comparing, detecting a respective match between the received query fingerprint data and reference fingerprint data in each of the multiple reference fingerprint data sets, thereby identifying a multimatch situation;

responsive to identifying the multimatch situation, accessing broadcast-schedule data associated with the channel;

using the accessed broadcast-schedule data to identify which one of the different respective content segments is being transmitted by the content-distribution system on the channel to resolve the identified multimatch situation, thereby identifying a corresponding upcoming content modification opportunity on the channel; and

performing an action to facilitate performing a content modification operation related to the identified upcoming content-modification opportunity on the channel.

12. The non-transitory computer-readable storage medium of claim 11 , wherein all the respective content segments share a common initial portion of content.

13. The non-transitory computer-readable storage medium of claim 12 , wherein each of the respective content segments has a different duration from the other respective content segments.

14. The non-transitory computer-readable storage medium of claim 11 , wherein all the respective content segments are modifiable content segments.

15. The non-transitory computer-readable storage medium of claim 11 , wherein using the accessed broadcast-schedule data to identify which one of the different respective content segments is being transmitted by the content-distribution system on the channel comprises:

accessing first broadcast-schedule data associated with the channel;

extracting, from among the accessed first broadcast-schedule data associated with the channel, second broadcast-schedule data related to one or more broadcast-related events scheduled within a predefined upcoming time-period; and

using the extracted second broadcast-schedule data to identify which one of the different respective content segments is being transmitted by the content-distribution system on the channel.

16. The non-transitory computer-readable storage medium of claim 11 , wherein using the accessed broadcast-schedule data to identify which one of the different respective content segments is being transmitted by the content-distribution system on the channel comprises detecting a match between the accessed broadcast-schedule data and reference data that corresponds with one of the different respective content segments.

17. The non-transitory computer-readable storage medium of claim 11 , wherein accessing broadcast-schedule data associated with the channel comprises accessing an industry standard coding identification (ISCI) key.

18. The non-transitory computer-readable storage medium of claim 11 , wherein accessing broadcast-schedule data associated with the channel comprises accessing a house identifier.

19. The non-transitory computer-readable storage medium of claim 11 , wherein performing the action comprises:

identifying a content-presentation device tuned to the channel; and

causing supplemental content to be transmitted to the identified content-presentation device, to facilitate the identified content-presentation device performing a content modification operation related to the identified upcoming content modification opportunity on the channel.

20. The non-transitory computer-readable storage medium of claim 19 , further comprising:

receiving the supplemental content;

using, by a content-presentation device, the received supplemental content in connection with performing the content-modification operation related to the identified upcoming content-modification opportunity on the channel.

21. A computing system comprising:

a processor; and

a non-transitory computer-readable storage medium, having stored thereon program instructions that, upon execution by the processor, cause performance of a set of operations comprising:

receiving query fingerprint data representing content transmitted by a content-distribution system on a channel;

comparing the received query fingerprint data with multiple reference fingerprint data sets, wherein each of the multiple reference fingerprint data sets corresponds with a different respective content segment;

based on the comparing, detecting a respective match between the received query fingerprint data and reference fingerprint data in each of the multiple reference fingerprint data sets, thereby identifying a multimatch situation;

responsive to identifying the multimatch situation, accessing broadcast-schedule data associated with the channel;

using the accessed broadcast-schedule data to identify which one of the different respective content segments is being transmitted by the content-distribution system on the channel to resolve the identified multimatch situation, thereby identifying a corresponding upcoming content modification opportunity on the channel; and

performing an action to facilitate performing a content modification operation related to the identified upcoming content-modification opportunity on the channel.