Washing agent with improved optical and rheological properties

1. A flowable washing agent preparation containing, based on the total weight thereof,

i) 20 to 80 wt. % surfactant consisting of anionic and nonionic surfactant, the anionic surfactant being 20 to 60 wt. % based on the total weight of the washing agent preparation;

ii) 2 to 15 wt. % fatty acid;

iii) 0.4 to 6 wt. % of a salt of a divalent cation;

iv) 0.01 to 2 wt. % pigment selected from the group of white pigments having a refractive index above 1.8;

v) 8 to 35 wt. % solvent; and

vi) 0.5 to 4 wt. % of a salt of monovalent metal cation;

wherein the preparation has a turbidity above 60 NTU; and

wherein the preparation is free of dyes.

2. The flowable washing agent preparation according to claim 1 , wherein the flowable washing agent preparation contains, based on the total weight thereof, 30 to 75 wt. % surfactant.

3. The flowable washing agent preparation according to claim 2 , wherein the flowable washing agent preparation contains, based on the total weight thereof, 40 to 70 wt. % surfactant.

4. The flowable washing agent preparation according to claim 1 , wherein the salt of a divalent cation is selected from the group of magnesium and calcium salts.

5. The flowable washing agent preparation according to claim 4 , wherein the salt of a divalent cation is selected from the group of magnesium chloride, magnesium sulfate, calcium chloride and calcium sulfate.

6. The flowable washing agent preparation according to claim 4 , wherein the salt of a divalent cation is selected from the group of magnesium chloride and calcium chloride.

7. The flowable washing agent preparation according to claim 1 , wherein the pigment is selected from the group of titanium dioxide and zinc oxide.

8. The flowable washing agent preparation according to claim 1 , containing, based on the total weight thereof,

i) 20 to 80 wt. % surfactant, wherein the anionic surfactant is present in an amount from 20 to 50 wt. %;

ii) 4 to 12 wt. % fatty acid;

iii) 0.5 to 4 wt. % of the salt of a divalent cation;

iv) 0.01 to 2 wt. % pigment;

v) 8 to 35 wt. % solvent.

9. The flowable washing agent preparation according to claim 1 , containing, based on the total weight thereof,

i) 20 to 80 wt. % surfactant, wherein the anionic surfactant is present in an amount from 20 to 50 wt. %;

ii) 4 to 12 wt. % fatty acid;

iii) 0.5 to 4 wt. % of the salt of a divalent cation;

iv) 0.01 to 2 wt. % pigment;

v) 8 to 35 wt. % solvent;

vi) 0.5 to 4 wt. % of the salt of a monovalent metal cation.

10. The flowable washing agent preparation according to claim 1 , wherein the flowable washing agent preparation contains, based on the total weight thereof, 25 to 50 wt. % anionic surfactant.

11. The flowable washing agent preparation according to claim 1 , wherein the pigment is selected from the group of white pigments having a refractive index above 2.0.

12. A washing agent portion unit comprising

a) at least one first receiving chamber,

b) at least one water-soluble film surrounding this first receiving chamber, and

c) at least one flowable washing agent preparation according to claim 1 , located in the first receiving chamber.

13. A method for cleaning textiles, in which a flowable washing agent preparation according to claim 1 is introduced into the washing liquor of a textile washing machine.

14. A method for cleaning textiles, in which a washing agent portion unit according to claim 12 is introduced into the washing liquor of a textile washing machine.

15. An opacified flowable washing agent preparation containing, based on the total weight thereof,

i) 20 to 80 wt. % surfactant including 20 to 60 wt. % anionic surfactant based on the total weight of the washing agent preparation;

ii) 2 to 15 wt. % fatty acid;

iii) 0.4 to 6 wt. % of a salt of a divalent cation;

iv) 0.01 to 2 wt. % white pigment;

v) 8 to 35 wt. % solvent; and

vi) 0.5 to 4 wt. % of a salt of a monovalent metal cation;

wherein the surfactant is free of amphoteric surfactant; and wherein the flowable washing preparation is free of enzymes and dyes.

16. The flowable washing agent preparation according to claim 15 , wherein the pigment is selected from the group of white pigments having a refractive index above 1.8.

17. The flowable washing agent preparation according to claim 15 ,

wherein the surfactant consists of:

anionic surfactant,

non-ionic surfactant, and

co-surfactant selected from the group consisting of alkoxylated primary C 8 -C 18 alcohols having a degree of alkoxylation of ≤3, aliphatic C 6 -C 14 alcohols, aromatic C 6 -C 14 alcohols, aliphatic C 6 -C 12 dialcohols, monoglycerides of C 12 -C 18 fatty acids, monoglycerol ethers of C 8 -C 18 fatty alcohols.

18. The flowable washing agent preparation according to claim 15 , wherein the salt of a monovalent metal cation is selected from the group consisting of sodium chloride, potassium chloride, sodium sulfate, sodium carbonate, potassium sulfate, potassium carbonate, sodium hydrogen carbonate, and potassium hydrogen carbonate.

19. The flowable washing agent preparation according to claim 15 , wherein the preparation has a turbidity above 60 NTU.