Tampon and tampon application wrapper

1. A feminine hygiene product wrapper, comprising:

a panel having a pair of lengthwise edges, a bottom widthwise edge, a top widthwise edge, an interior surface and an exterior surface; and

an expandable side panel that extends between the lengthwise edges of the panel, which the expandable side panel has an interior surface, an exterior surface, and a top widthwise edge;

wherein the wrapper is closed along the bottom widthwise edge of the panel,

wherein the interior surface of the panel and the expandable side panel form an interior cavity operable to hold a feminine hygiene product;

wherein the expandable side panel extends along less than an entire side length of the feminine hygiene product wrapper;

wherein in a new product configuration, the expandable side panel has a pleat that is folded such that the expandable side panel is disposed between the panel lengthwise edges that are attached to each other; and

wherein the wrapper is selectively configurable in the new product configuration wherein the interior cavity is closed adjacent the top widthwise edge of the panel, and an open configuration wherein the expandable side panel is at least partially expanded and the interior cavity of the wrapper is open,

wherein in the open configuration, the interior cavity is open at the top widthwise edge of the panel and at least partially down the panel lengthwise edges above the expandable side panel.

2. The feminine hygiene product wrapper of claim 1 , wherein the wrapper further comprises a pair of tabs that extend outwardly from either the top widthwise edge of the panel or the pair of lengthwise edges of the panel.

3. The feminine hygiene product wrapper of claim 2 , wherein the pair of tabs are misaligned.

4. The feminine hygiene product wrapper of claim 1 , wherein the interior surface has an interior sensory cue that is distinct from and contrasts with an exterior surface cue on the exterior surface.

5. The feminine hygiene product wrapper of claim 4 , wherein the exterior sensory cue is discrete.

6. The feminine hygiene product wrapper of claim 1 , wherein in the open configuration the interior cavity is up to about 80% larger than the interior cavity in the new product configuration.

7. A feminine hygiene product wrapper having a feminine hygiene product, comprising:

a front panel having a closed side lengthwise edge, an open side lengthwise edge, a bottom widthwise edge, and a top widthwise edge;

a back panel having a closed side lengthwise edge, an open side lengthwise edge, a bottom widthwise edge, and a top widthwise edge; and

an expandable side panel having a lengthwise extending first side edge, a lengthwise extending second side edge, a top edge, and a bottom edge, wherein the lengthwise extending first side edge is attached to the open side lengthwise edge of the front panel, and the lengthwise extending second side edge is attached to the open side lengthwise edge of the back panel;

wherein the expandable side panel extends along less than an entire side length of the feminine hygiene product wrapper;

wherein in a new product configuration, the feminine hygiene product is contained within an interior cavity of the feminine hygiene wrapper between the back panel and the front panel, and

wherein in the new product configuration, the expandable side panel has a pleat that is folded such that the expandable side panel is disposed in the interior cavity between the front panel and the back panel;

wherein in an open configuration, the interior cavity is open at the top widthwise edges of the front panel and the back panel and at least partially down the open side lengthwise edges of the front panel and the back panel above the expandable side panel.

8. The feminine hygiene product wrapper of claim 7 , wherein the wrapper further comprises a pair of tabs that extend outwardly from either the top widthwise edges or the open side lengthwise edges of the front panel and the back panel.

9. The feminine hygiene product wrapper of claim 8 , wherein the pair of tabs are misaligned.

10. The feminine hygiene product wrapper of claim 8 , wherein one tab of the pair of tabs extends from the back panel and wherein the other tab of the pair of tabs extends from the front panel.

11. The feminine hygiene product wrapper of claim 7 , wherein an interior surface of the wrapper has an interior sensory cue that is distinct from and contrasts with an exterior surface cue on an exterior surface of the wrapper.

12. The feminine hygiene product wrapper of claim 11 , wherein the exterior sensory cue is discreet.

13. The feminine hygiene product wrapper of claim 7 , wherein in the open configuration the interior cavity is up to about 80% larger than the interior cavity in the new product configuration.