Displaying an online product on a product shelf
Online products and priorities of the online products are obtained, where the online products are waiting to be displayed on a product shelf. The product shelf includes at least two display slots, where each display slot of the at least two display slots displays one online product. An attention ranking of each display slot is determined based on a distance between each display slot and a visual center of the product shelf. An online product is displayed with a higher obtained priority in a particular display slot with a greater determined attention ranking.
1. A computer-implemented method comprising:
obtaining, by one or more processors, data representing online products and priorities of the online products, wherein the online products are products to be displayed by a display screen on a product shelf of the display screen;
arranging, by the one or more processors, display slots on the display screen according to whether an aspect ratio of the display screen falls within a first ratio range, a non-overlapping second ratio range, or neither comprising:
in response to determining that the aspect ratio of the display screen falls within the first ratio range, arranging, by the one or more processors, the display slots using a 3×3 nine-rectangular-grid,
in response to determining that the aspect ratio of the display screen falls within the second ratio range, arranging, by the one or more processors, the display slots using a 2×4 eight-rectangular-grid, or
in response to determining that the aspect ratio of the display screen falls neither within the first ratio range nor the second ratio range, arranging, by the one or more processors, the display slots using a 3×2 six-rectangular-grid;
determining, by the one or more processors, a respective attention rank of each display slot based on a distance between each display slot and a visual center of the product shelf; and
displaying, by a particular display screen of a particular display slot, an online product with a highest obtained priority in the particular display slot having a highest determined attention rank.
2. The computer-implemented method of claim 1 , wherein the visual center of the product shelf is a golden section point in an upper left corner of a product shelf display area.
3. The computer-implemented method of claim 1 , wherein the distance between each display slot and the visual center of the product shelf comprises a geometric distance between a geometric center of each display slot and the visual center of the product shelf.
4. The computer-implemented method of claim 1 , wherein the determination of the attention ranking of each display slot comprises a degree of attention paid to each display slot on the product shelf.
5. The computer-implemented method of claim 4 , wherein the determination of the attention ranking of each display slot comprises:
determining a first reference value of each display slot based on the distance between each display slot and the visual center of the product shelf;
obtaining a second reference value of each display slot based on experimental data of the degree of attention paid to each display slot on the product shelf; and
ranking, as the attention ranking, each display slot based a weighted sum of the first reference value and the second reference value.
6. A non-transitory, computer-readable medium storing one or more instructions executable by a computer system to perform operations comprising:
obtaining data representing online products and priorities of the online products, wherein the online products are products to be displayed by a display screen on a product shelf of the display screen;
arranging display slots on the display screen according to whether an aspect ratio of the display screen falls within a first ratio range, a non-overlapping second ratio range, or neither comprising:
in response to determining that the aspect ratio of the display screen falls within the first ratio range, arranging the display slots using a 3×3 nine-rectangular-grid,
in response to determining that the aspect ratio of the display screen falls within the second ratio range, arranging the display slots using a 2×4 eight-rectangular-grid, or
in response to determining that the aspect ratio of the display screen falls neither within the first ratio range nor the second ratio range, arranging the display slots using a 3×2 six-rectangular-grid;
determining a respective attention rank of each display slot based on a distance between each display slot and a visual center of the product shelf; and
displaying, by a particular display screen of a particular display slot, an online product with a highest obtained priority in a particular display slot having a highest determined attention rank.
7. The non-transitory, computer-readable medium of claim 6 , wherein the visual center of the product shelf is a golden section point in an upper left corner of a product shelf display area.
8. The non-transitory, computer-readable medium of claim 6 , wherein the distance between each display slot and the visual center of the product shelf comprises a geometric distance between a geometric center of each display slot and the visual center of the product shelf.
9. The non-transitory, computer-readable medium of claim 6 , wherein the determination of the attention ranking of each display slot includes comprises a degree of attention paid to each display slot on the product shelf.
10. The non-transitory, computer-readable medium of claim 9 , wherein the determination of the attention ranking of each display slot comprises:
determining a first reference value of each display slot based on the distance between each display slot and the visual center of the product shelf;
obtaining a second reference value of each display slot based on experimental data of the degree of attention paid to each display slot on the product shelf; and
ranking, as the attention ranking, each display slot based a weighted sum of the first reference value and the second reference value.
11. A computer-implemented system, comprising:
one or more computers; and
one or more computer memory devices interoperably coupled with the one or more computers and having tangible, non-transitory, machine-readable media storing one or more instructions that, when executed by the one or more computers, perform one or more operations comprising:
obtaining data representing online products and priorities of the online products, wherein the online products are products to be displayed by a display screen on a product shelf of the display screen,
arranging display slots on the display screen according to whether an aspect ratio of the display screen falls within a first ratio range, a non-overlapping second ratio range, or neither comprising:
in response to determining that the aspect ratio of the display screen falls within the first ratio range, arranging the display slots using a 3×3 nine-rectangular-grid,
in response to determining that the aspect ratio of the display screen falls within the second ratio range, arranging the display slots using a 2×4 eight-rectangular-grid, or
in response to determining that the aspect ratio of the display screen falls neither within the first ratio range nor the second ratio range, arranging the display slots using a 3×2 six-rectangular-grid,
determining a respective attention rank of each display slot based on a distance between each display slot and a visual center of the product shelf, and
displaying, by a particular display screen of a particular display slot, an online product with a highest obtained priority in a particular display slot having a highest determined attention rank.
12. The computer-implemented system of claim 11 , wherein the visual center of the product shelf is a golden section point in an upper left corner of a product shelf display area.
13. The computer-implemented system of claim 11 , wherein the distance between each display slot and the visual center of the product shelf comprises a geometric distance between a geometric center of each display slot and the visual center of the product shelf.
14. The computer-implemented system of claim 11 , wherein the determination of the attention ranking of each display slot comprises a degree of attention paid to each display slot on the product shelf.
15. The computer-implemented system of claim 14 , wherein the determination of the attention ranking of each display slot comprises:
determining a first reference value of each display slot based on the distance between each display slot and the visual center of the product shelf;
obtaining a second reference value of each display slot based on experimental data of the degree of attention paid to each display slot on the product shelf; and
ranking, as the attention ranking, each display slot based a weighted sum of the first reference value and the second reference value.